Be Like the Internet - 8 steps to success in a post 2.0 world
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Be Like the Internet - 8 steps to success in a post 2.0 world

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This is v1.0 of a presentation that Lane Becker and Thor Muller are workshopping. It was delivered for the first time at WebVisions in Portland, ... less Oregon.

This is v1.0 of a presentation that Lane Becker and Thor Muller are workshopping. It was delivered for the first time at WebVisions in Portland, ... less Oregon.

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  • The slides made some valid points in networking in this modern world.

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  • great slides, I am looking for more
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  • Welcome to the web 3.0. Nice choice of images.

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  • Great post. Useful tips and a nice visual.

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Be Like the Internet - 8 steps to success in a post 2.0 world Be Like the Internet - 8 steps to success in a post 2.0 world Presentation Transcript

  • Let Go: 8 Steps to Success Go! 2.0 World Let in a post 8 Steps to Success in a post 2.0 World
  • Letting Go: Letting Go 8 Steps to Success in a post 2.0 World 8 Steps to Success in a post 2.0 World
  • Losing Control: 8 Steps to SuccessControl Losing in a post 2.0 World 8 Steps to Success in a post 2.0 World
  • Why are some companies so overwhelmingly successful on the network? (While others seem to be killing themselves off)
  • Or, what makes Google Google?
  • We’ve seen a fundamental shift in how value is created 1. Collapse in the cost of creation 2. The network changes everything
  • We used to focus on building core competencies
  • Cheap coordination allows value to be created on the edges
  • We're moving from an industrial age...
  • ...to a networked one.
  • Industrial age assumptions still rule.
  • But the networked world doesn’t work that way
  • The way for a business to thrive in the networked world is to adapt to the network (not the other way around)
  • Be Like the Internet 8 Steps to Success in a post 2.0 World
  • That leads to two questions: 1. Um, what? 2. Ok, but how?
  • Basically, get used to it being out of your control
  • Most of what matters to your business is happening outside your business
  • And it’s happening faster and faster
  • YOU ARE A NODE
  • YOU ARE A NODE you
  • YOU ARE A NODE y
  • Your new home page
  • Ok, sure, but practically what does this mean?
  • 8 ways in which you* can change to... BE LIKE THE INTERNET
  • 1. From control to chaos
  • Adapting to chaos: we’re naturals “They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.” William Whyte, City (1969)
  • Unpredictability requires new ways to plan
  • Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration
  • Yelp: customers lead the conversation
  • Disney’s image in the hands of passersby
  • 2. From convention to instinct
  • From red oceans to blue oceans
  • Southwest: ignoring sacred cows
  • Starbucks: coffee becomes a lifestyle
  • American Apparel: upstart with an attitude
  • 3. From process to flow
  • The industrial model: Hierarchies and procedures
  • The network model: Fluid dynamics
  • As seen in the brain’s synapses...
  • As see in a colony of ants...
  • What is Flow? Flow is the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity. Flow, is also another name for "flux" in physics, which is the rate at which something travels through a given cross section
  • Product development teams are adapting to manage the speed and uncertainty of the network
  • Abandoning the waterfall for the washing machine
  • Improvising directly with customers Example: 30 Boxes
  • 4. From documentation to collaboration
  • If the goal is to get into flow and avoid top-heavy process, how?
  • Whiteboard sessions
  • Cocktail napkin collaboration
  • Rapid prototyping
  • Bioteams that leverage short messaging
  • Pixar’s approach to movie development
  • “Make it OK for people to challenge an idea or two, the good ideas can withstand it and the weaker ideas fall away and make room for something [better].” -Brad Bird, Writer/Director of the Incredibles
  • 5. From fear to confidence
  • Fear of competition
  • There’s nowhere to hide anymore
  • Embrace critics and whistleblowers
  • vs. Kaiser Permanente
  • The truth about the Digg revolt
  • Jetblue apologizes via Youtube
  • 6. From ownership to stewardship
  • In service of a higher purpose
  • Ted Rheinold of Dogster “About week 3 I realized I wasn’t in charge anymore.”
  • It’s true for individual practitioners as well
  • Google aims to be a steward for the Internet’s decentralized nature, its core social good.
  • 7. From walls to openness
  • It’s not clear where you interests end and others begin
  • Secrecy is obsolete
  • Boundaries are optional
  • Create ecosystems around your business
  • Measure success by the meaningful connections in your own network
  • 8. From inside to outside
  • There’s a lot more going on outside your business
  • How do you need to change to BE LIKE THE INTERNET?
  • Develop a practice of valuing ideas on their merits and their connections
  • Beliketheinternet.pbwiki.com Come by our wiki to share stories about to put these principles into practice
  • Thank you. blog.getsatisfaction.com Beliketheinternet.pbwiki.com lane@getsatisfaction.com thor@getsatisfaction.com