Your SlideShare is downloading. ×
Be Like the Internet - 8 steps to success in a post 2.0 world
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Be Like the Internet - 8 steps to success in a post 2.0 world

40,419
views

Published on

This is v1.0 of a presentation that Lane Becker and Thor Muller are workshopping. It was delivered for the first time at WebVisions in Portland, ... less Oregon.

This is v1.0 of a presentation that Lane Becker and Thor Muller are workshopping. It was delivered for the first time at WebVisions in Portland, ... less Oregon.

Published in: Business, Technology

19 Comments
168 Likes
Statistics
Notes
  • The slides made some valid points in networking in this modern world.

    silver jewellery
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • great slides, I am looking for more
    http://www.shortweddingdress.net
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Welcome to the web 3.0. Nice choice of images.

    ----
    http://www.imprimante-info.com/theme/z/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  •    Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great post. Useful tips and a nice visual.

    http://www.oplinksolutions.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
40,419
On Slideshare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
2,749
Comments
19
Likes
168
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Let Go: 8 Steps to Success Go! 2.0 World Let in a post 8 Steps to Success in a post 2.0 World
  • 2. Letting Go: Letting Go 8 Steps to Success in a post 2.0 World 8 Steps to Success in a post 2.0 World
  • 3. Losing Control: 8 Steps to SuccessControl Losing in a post 2.0 World 8 Steps to Success in a post 2.0 World
  • 4. Why are some companies so overwhelmingly successful on the network? (While others seem to be killing themselves off)
  • 5. Or, what makes Google Google?
  • 6. We’ve seen a fundamental shift in how value is created 1. Collapse in the cost of creation 2. The network changes everything
  • 7. We used to focus on building core competencies
  • 8. Cheap coordination allows value to be created on the edges
  • 9. We're moving from an industrial age...
  • 10. ...to a networked one.
  • 11. Industrial age assumptions still rule.
  • 12. But the networked world doesn’t work that way
  • 13. The way for a business to thrive in the networked world is to adapt to the network (not the other way around)
  • 14. Be Like the Internet 8 Steps to Success in a post 2.0 World
  • 15. That leads to two questions: 1. Um, what? 2. Ok, but how?
  • 16. Basically, get used to it being out of your control
  • 17. Most of what matters to your business is happening outside your business
  • 18. And it’s happening faster and faster
  • 19. YOU ARE A NODE
  • 20. YOU ARE A NODE you
  • 21. YOU ARE A NODE y
  • 22. Your new home page
  • 23. Ok, sure, but practically what does this mean?
  • 24. 8 ways in which you* can change to... BE LIKE THE INTERNET
  • 25. 1. From control to chaos
  • 26. Adapting to chaos: we’re naturals “They walk fast and they walk adroitly. They give and they take, at once aggressive and accomodating. With the subtlest of motions they signal their intention to one another.” William Whyte, City (1969)
  • 27. Unpredictability requires new ways to plan
  • 28. Iteration Iteration Iteration Iteration Iteration Iteration Iteration Iteration
  • 29. Yelp: customers lead the conversation
  • 30. Disney’s image in the hands of passersby
  • 31. 2. From convention to instinct
  • 32. From red oceans to blue oceans
  • 33. Southwest: ignoring sacred cows
  • 34. Starbucks: coffee becomes a lifestyle
  • 35. American Apparel: upstart with an attitude
  • 36. 3. From process to flow
  • 37. The industrial model: Hierarchies and procedures
  • 38. The network model: Fluid dynamics
  • 39. As seen in the brain’s synapses...
  • 40. As see in a colony of ants...
  • 41. What is Flow? Flow is the mental state of operation in which the person is fully immersed in what he or she is doing, characterized by a feeling of energized focus, full involvement, and success in the process of the activity. Flow, is also another name for "flux" in physics, which is the rate at which something travels through a given cross section
  • 42. Product development teams are adapting to manage the speed and uncertainty of the network
  • 43. Abandoning the waterfall for the washing machine
  • 44. Improvising directly with customers Example: 30 Boxes
  • 45. 4. From documentation to collaboration
  • 46. If the goal is to get into flow and avoid top-heavy process, how?
  • 47. Whiteboard sessions
  • 48. Cocktail napkin collaboration
  • 49. Rapid prototyping
  • 50. Bioteams that leverage short messaging
  • 51. Pixar’s approach to movie development
  • 52. “Make it OK for people to challenge an idea or two, the good ideas can withstand it and the weaker ideas fall away and make room for something [better].” -Brad Bird, Writer/Director of the Incredibles
  • 53. 5. From fear to confidence
  • 54. Fear of competition
  • 55. There’s nowhere to hide anymore
  • 56. Embrace critics and whistleblowers
  • 57. vs. Kaiser Permanente
  • 58. The truth about the Digg revolt
  • 59. Jetblue apologizes via Youtube
  • 60. 6. From ownership to stewardship
  • 61. In service of a higher purpose
  • 62. Ted Rheinold of Dogster “About week 3 I realized I wasn’t in charge anymore.”
  • 63. It’s true for individual practitioners as well
  • 64. Google aims to be a steward for the Internet’s decentralized nature, its core social good.
  • 65. 7. From walls to openness
  • 66. It’s not clear where you interests end and others begin
  • 67. Secrecy is obsolete
  • 68. Boundaries are optional
  • 69. Create ecosystems around your business
  • 70. Measure success by the meaningful connections in your own network
  • 71. 8. From inside to outside
  • 72. There’s a lot more going on outside your business
  • 73. How do you need to change to BE LIKE THE INTERNET?
  • 74. Develop a practice of valuing ideas on their merits and their connections
  • 75. Beliketheinternet.pbwiki.com Come by our wiki to share stories about to put these principles into practice
  • 76. Thank you. blog.getsatisfaction.com Beliketheinternet.pbwiki.com lane@getsatisfaction.com thor@getsatisfaction.com