Alex Frankel: Living the Brand

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    Alex Frankel: Living the Brand - Presentation Transcript

    1.  
    2.  
    3. UPS
      • Economy of motion
      • +
      • Efficiency of delivery
      • +
      • Excellence of service
    4.  
    5.  
    6.  
    7.  
    8. Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers in the last 3 years?  
    9. Other than pens, paper or other supplies, what is the total worth of all the items and money you have taken from employers in the last 3 years?   $0 More than $0, but less than $10 More than $10, but less than $25 More than $25, but less than $100 $100 or more
    10. How often have you gotten into shoving matches or fistfights at work over the last 3 years?
    11. How often have you gotten into shoving matches or fistfights at work over the last 3 years?
      • Never
      • One time
      • Two times
      • Three times
      • Four times or more
    12. Agree or disagree:
    13. Agree or disagree: “ It's f un to go out to events with big crowds. ” “ I like t o talk a lot. ” “ I l o ve to be with people. ” “ I c h at with people I don't know. ” “ I could n ot deal with difficult people all day. ”
    14. .
    15. What we just did is what we do
    16. The Container Store People + Passion + Products = Purpose
    17. Leon: $408.95 … $899.73 … $3906.50 … Alex: $0.00 … $0.00 … $0.00 …
    18.  
    19.  
    20. The Apple Store
      • Integrated
      • +
      • Interactive
      • +
      • Inspirational
    21.  
    22.  
    23.  
    24.  
    25.  
    26.  
    27. Coffee Master
    28. Be Welcoming Be Genuine Be Knowledgeable Be Considerate Be Involved
    29. Starbucks
      • Efficient Workflow
      • +
      • Cultural Training
      • =
      • Good Customer Service
    30. Customer Service Culture
      • Screening
      • +
      • Training
      • +
      • Working
    31.  

    + ThorThor, 2 years ago

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    3003 views, 6 favs, 3 embeds more stats

    Alex Frankel, author of Punching In: The Unauthoriz more

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