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Capturing ideas (an overview of copyright, patents, trademarks and designs)
- 1. Capturing Ideas Douglas B. Thompson FOR BUSINESS VICTORIA Copyright Douglas B. Thompson
- 2. Ideas are like Wild Birds You can not sell a Wild Bird without first CAPTURING IT!
- 3. Intellectual Property • Means: Property created from ideas
- 4. Types of Intellectual Property • Copyright • Trade Mark • Patents • Designs
- 6. Copyright Captures • Literary works (brochures, instructions, manuals) • Artistic works (photos, illustrations) • Dramatic works (videos, DVD) • Musical works (songs)
- 8. Limitations of Copyright • Time limitation - life plus 50 years • expression - not ideas expressed • innocent copying defence - copyright notice
- 9. Copyright Registration • optional • proof of ownership • easier to enforce
- 10. Trade Mark Captures • brand names (coke) • logos • slogans (things go better with coke) • “things” that distinguish
- 11. Ron Green’s Trade Marks
- 12. Limitations of Trade Mark • descriptive • geographical • mere surnames
- 13. Trade Mark Registration • optional • 15 year term - renewable • Protection across Canada • easier to enforce • foreign priority
- 14. Patent Captures • unique products • unique machines • unique chemical compositions • unique methods • unique organisms
- 15. Limitations on Patent • stringent review • new • useful • not obvious
- 16. Prior Art Hot Dog Stick
- 17. Patent Registration • registration required • 12 month deadline to apply • foreign priority • 20 year term - not renewable
- 18. Design Captures • unique appearance of a functional object
- 19. Limitations on Design • different look - different design
- 20. Design Registration • registration required • 12 month deadline to apply • foreign priority • 10 year term - not renewable
- 21. Warning • a little knowledge is a dangerous thing • this is general information • how you apply it to your specific idea is critical
- 22. Ugly Duckingly vs. Swans • the market will tell you what kind of bird you have captured • not all birds you capture are worth much money