FRIDAY JANUARY 18, 2013STREAMLINING EFFORTS BOOSTBUNTING SALESBy Roger Renstrom, CorrespondentHOLLAND, OHIO -- A web strat...
FRIDAY JANUARY 18, 2013Bunting’s data has become           Processes at Jade for plastica powerful asset, Brixley         ...
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Bunting Bearings LLC - a real ThomasNet Review

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A web strategy and data syndication service is helping Bunting Bearings LLC of Holland improve efficiency and boost sales. “In two years’ fully up and running, we have seen a 10 percent increase in the sales of plastics components,” Brixey said.

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Bunting Bearings LLC - a real ThomasNet Review

  1. 1. FRIDAY JANUARY 18, 2013STREAMLINING EFFORTS BOOSTBUNTING SALESBy Roger Renstrom, CorrespondentHOLLAND, OHIO -- A web strate- “It was too big a job for me,” Thomas also overcame a discon-gy and data syndication service he said. Brixey approached nect between Bunting softwareis helping Bunting Bearings LLC Thomas Industrial Network and the distributors’ varied digi-of Holland improve efficiency Group, a business of New York- tal format requirements. Someand boost sales. based Thomas Publishing Co. distributors use a standardized LLC, for help. Thomas’ enter- format file for product and price“We have seen many more prise solutions team compiled information, while others haveexport inquiries” from countries product information from dif- unique formats that fit internalin the Far East, Europe and the ferent Bunting databases and, business systems.Middle East, said Alistair Brixey, using its Navigator PlatformBunting vice president of sales Initially, Thomas delivered Bun- web technology, created aand marketing. ting data on 8,000 products and central repository that included CAD models to one of the bear-During one year of using a new two- and three-dimension- ing maker’s largest industrialwebsite, Bunting’s annual rev- al computer-aided-design models. distributors and loaded contentenues increased $500,000, The comprehensive data re- into the distributor’s enterpriseBrixey said. source provided Bunting with the resource-planning system.Among its nine product lines, basis for an Internet marketing The constant availability ofBunting sells engineered plastic strategy. Bunting can share data downloadable CAD drawingsbearings in 28 categories. About within the company, with dis- eliminates a process that pre-1,350 of Bunting’s 30,000 stan- tributors and other partners for viously required Bunting engi-dard products contain plastics. their websites and print cata- neers to spend hours custom- logs, and directly with end-useUpon joining Bunting in October izing a design for a prospective customers.2008, Brixey saw three chal- customer.lenges. Product data was stored Thomas created Bunting’s new The website catalog can antici-across departments and physi- website using parametric search pate and answer most questionscal locations, often only in print. technology. The fully interactive from a prospect and speed theBunting also needed to engage online catalog improves acces- sales cycle.engineers unfamiliar with the sibility to product information.company, as older engineers A prospective customer’s engi- Plans are under way for Bun-were retiring. And the firm need- neer can download and insert ting to syndicate its producted to work more effectively with a Bunting CAD model into a data and CAD models to otherits distributors. proprietary design. distributors. 1
  2. 2. FRIDAY JANUARY 18, 2013Bunting’s data has become Processes at Jade for plastica powerful asset, Brixley bearing production include com-said. Inquiry-to-sales time is pression molding; six-axis twin-shorter, and “customers com- spindle load/unload systems;ing to us know what they high-speed two-axis computerwant,” he said. “In two years’ numerical control turning cen-fully up and running, we have ters; and four- and five-axisseen a 10 percent increase in milling centers.the sales of plastics compo- Some bearings are producednents,” Brixey said. from DuPont’s durable high-Bunting employs 270. Its facili- performance polyimide-basedties are in Holland, Mansfield Vespel 21 resin, Brixey said.and Delta, Ohio, and Portage,Mich.; distribution warehousesare in Houston; Cerritos, Calif.;and Birmingham, Ala.One of the company’s majorsuppliers of plastic componentsis Jade Engineered Plastics Inc.of Bristol, R.I. Brixey said Bun-ting and Jade “work very closelytogether.” 2

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