Cutting Through The Noise: Finding Your Brand Voice In An Online World

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n 2014, you’re no longer a jobseeker or prospective employee. You’re an unknown entity. A brand. The world is buzzing with floods of information and attention spans are growing shorter by the second! Commercial & Editorial Photographer Thomas Wilson is going to show you how to break though the restraints you THINK you’re bound by and identify creative strategies to get your unique story into the world.

Published in: Social Media, Business, Technology
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Cutting Through The Noise: Finding Your Brand Voice In An Online World

  1. 1. CutTheNoiseFinding Your Brand Voice In An Online World
  2. 2. about Me
  3. 3. about Me Born in Hampton, VA
  4. 4. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida
  5. 5. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida Quit Football Freshman Season, Picked Up First Camera
  6. 6. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida Quit Football Freshman Season, Picked Up First Camera Moved To Atlanta
  7. 7. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida Quit Football Freshman Season, Picked Up First Camera Moved To Atlanta Epic Ignorant Shit Ensued
  8. 8. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida Quit Football Freshman Season, Picked Up First Camera Moved To Atlanta Epic Ignorant Shit Ensued Corporate Shit Ensued
  9. 9. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida Quit Football Freshman Season, Picked Up First Camera Moved To Atlanta Epic Ignorant Shit Ensued Corporate Shit Ensued Pops Health Slipped, Priorities Changed
  10. 10. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida Quit Football Freshman Season, Picked Up First Camera Moved To Atlanta Epic Ignorant Shit Ensued Corporate Shit Ensued Pops Health Slipped, Priorities Changed YGET Asked Me Onboard
  11. 11. about Me Born in Hampton, VA Traveled the entire east coast by 16 years old - Maine to Florida Quit Football Freshman Season, Picked Up First Camera Moved To Atlanta Epic Ignorant Shit Ensued Corporate Shit Ensued Pops Health Slipped, Priorities Changed YGET Asked Me Onboard All This Made Me
  12. 12. The Baddest Mutha Fucka On The Planet.
  13. 13. WhatIsyourpurpose?You’re here for a reason. Stop bullshxtting and honor it.
  14. 14. Facebook Instagram LinkedIn Twitter Human Voiced Interaction Conversation and News Visual Marketing Business Leads and eStalking
  15. 15. Followers Likes 70,000 Social media isn’t about quantity as a personal brand unless you’re trying to get those advertising bucks. ! Focus on the quality of your content and distribution strategy, the numbers will come. ! Remember your purpose? It’s not to reach some empty quantified goal. Stay the course.
  16. 16. Create Dope Shxt.
  17. 17. EXECUTEIdentifyresearch
  18. 18. HootSuite Crowdbooster + = $$$$
  19. 19. LinkS!!! Android Drives It. FB is dead.
  20. 20. case studies
  21. 21. SnapChat x TacoBell 1 2 3
  22. 22. Oreo-Dailytwist
  23. 23. WhatIsyourvoice?Autotune your shxt if you got wack vocals.
  24. 24. Tone Tone is crucial to perception. Are you sarcastic? Snarky? Witty? Gloomy? Fun? How are you interacting with your potential customer? Mission Your mission is simply a statement that identifies what your purpose is to anyone that is interested. What are you doing this for? Values Values are the standards you hold high in your interaction with others. Are you honest? Punctual? Compassionate? Empathetic? Personality Personality can sometimes be confused for tone. This is simply when you humanize yourself (and your content) to become identifiable and approachable. “Game Of Thrones is back! #RedWedding” Um… What?
  25. 25. Fight The Noise 500 Million Tweets Per Day Craig Smith of DMR (Digital Marketing Ramblings) compiled some pretty heavy facts. With THAT many tweets PER DAY being sent, think about what YOU’RE adding. These guys create the positive groundswell on social media. They show users what’s new and important (or just pretty effing cool) in particular industries and markets. Influencers Inhibitors create pointless noise that we have to cut through. We can’t get rid of them, but we can use them to find new audiences. “Oh my gawwwd, Chipotle is my liiiife!” Inhibitors
  26. 26. exercise#1 “Charette”
  27. 27. Who InspiresYou?Find influencers that embody your mission in other niches.
  28. 28. GaryVaynerchuk
  29. 29. Marcus Troy
  30. 30. Time to Give some Fucks. What Do I Do Now?
  31. 31. MeetSome FUcking people They’re AWESOME. Almost EVERY connection I have is from talking with and meeting people. No matter how automated things become, there will always be a person calling the shots and making the decisions behind it all. Don’t get lost behind your computer screen! getthe fuckoutof yourlittle boxofcool Stopbeing sofucking timid Fucking Explore Shit TakeSome Fucking Chances
  32. 32. RulesAreMade ToControl. ! FUCKRules.
  33. 33. exercise#2 “CareerRoadmap”
  34. 34. Exercise#3 UseSocialMediaToLandA job Interview.
  35. 35. Indeed is the best “job board” style website for finding work in the creative and communications fields. Not journalism. For that try JournalismJobs.com. Indeed • Find a company or job listing you’re interested in. • Use LinkedIn or ZoomInfo to find the departmental manager (NOT HR) direct contact info. • Use this new info to reach out or find them on other (contextual) social media. fishingonlinkedin Networking events are key! Creative Mornings has a branch in Washington, DC that is ripe for people like us to attend. Getinthesestreets! Industry white papers and journals provide pointed statistical data that will help you to form educated guesses on emerging trends and strategies. Marketo and the Infographics Labs blog are two great resources. Behance’s 99U is my personal favorite for creatives. targeted research
  36. 36. Q&A
  37. 37. I’m between VA, DC and NY often so don’t be afraid to reach out if you’ve got questions about anything we’ve covered today or just to say what’s up. It’s TOUGH coming from limited resources and breaking through, but it is NOT impossible. thomas@thomasawilson.com YouGottaEatThis.com ThomasWilson2 twitter.com/ThomasWilson2

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