POSSIBLE product design sprint

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A small talk I gave during our two-week strategy show and tell session.

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POSSIBLE product design sprint

  1. 1. PRODUCT DESIGN SPRINT
  2. 2. WHAT?
  3. 3. “A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.” - Galen Frechette, thoughtbot
  4. 4. “A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.” Design thinking combines empathy, creativity and rationality to solve human-centered problems.
  5. 5. “A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.” Design thinking combines empathy, creativity and rationality to solve human-centered problems. Reducing risk by validating quickly and optimising appropriately.
  6. 6. “A Product Design Sprint is a 5-phase exercise which uses design thinking to reduce the inherent risks in successfully bringing products to market.” Design thinking combines empathy, creativity and rationality to solve human-centered problems. Reducing risk by validating quickly appropriately. Finding product/market fit and shipping.
  7. 7. It is one way of working in order to quickly build stuff when a lot is unknown.
  8. 8. WHY?
  9. 9. What business are we in? Comms? Products? Experiences? Design? Services? Problem solving?
  10. 10. COMMS TECH PRODUCTS
  11. 11. How should we work? Startups such as Instagram, 500px, VSCO, Snapchat, Flickr, etc. are infiltrating Canon’s market space. ! Shouldn’t we learn from them?
  12. 12. “Today’s fastest growing, most profoundly impactful companies are using a completely different operating model. These companies are lean, mean, learning machines. They have an intense bias to action and a tolerance for risk, expressed through frequent experimentation and relentless product iteration. They hack together products and services, test them, and improve them, while their legacy competition edits PowerPoint.” ! - Aaron Dignan, CEO Undercurrent
  13. 13. What makes these “startups” different from the dinosaurs?
  14. 14. How do these dinosaurs adapt?
  15. 15. By becoming responsive. http://www.theresponsiveorg.com/
  16. 16. It is one way of working in order to quickly build stuff when a lot is unknown.
  17. 17. HOW?
  18. 18. Day 1: Understand
 Dig into the design problem through research, competitive review, and strategy exercises. ! Day 2: Diverge
 Rapidly develop as many solutions as possible. ! Day 3: Decide
 Choose the best ideas and hammer out a user story. ! Day 4: Prototype
 Build something quick and dirty that can be shown to users. ! Day 5: Validate
 Show the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
  19. 19. Day 1: Understand
 Dig into the design problem through research, competitive review, and strategy exercises. ! Day 2: Diverge
 Rapidly develop as many solutions as possible. ! Day 3: Decide
 Choose the best ideas and hammer out a user story. ! Day 4: Prototype
 Build something quick and dirty that can be shown to users. ! Day 5: Validate
 Show the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
  20. 20. Day 1: Understand
 Dig into the design problem through research, competitive review, and strategy exercises. ! Day 2: Diverge
 Rapidly develop as many solutions as possible. ! Day 3: Decide
 Choose the best ideas and hammer out a user story. ! Day 4: Prototype
 Build something quick and dirty that can be shown to users. ! Day 5: Validate
 Show the prototype to real humans (in other words, people outside your company) and learn what works and what doesn’t work.
  21. 21. We strategists know less than we think.
  22. 22. 1. What people say and do is often very different. ! 2. We’re doing innovation. There is less or no data available.
  23. 23. Product strategy is about defining the right hypotheses
  24. 24. “If we build product X, ! would persona A be willing to buy product X?”
  25. 25. 1. Ask more questions 2. Learn from startups 3. Sprint!
  26. 26. THANK YOU

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