Trends for child helplines

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Trends for child helplines

  1. 1. APPS & KIDS Dublin Jorik Korenrompmaandag 3 december 12
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  6. 6. SOME FACTS BLINK PUBLISHERS 2012maandag 3 december 12
  7. 7. Technology adoption lifecycle Rogers bell curvemaandag 3 december 12
  8. 8. DAILY USAGE BREAKDOWN % traditional phone: smartphone phone: 40 minuts a day 60 minuts a day 2% 3%3% 3% 9% 3% 4% 8% 15% 10% 45% 70% 12% 14% Voice Calls SMS E-mail Music Games Internet Source: Morgan Stanley Othermaandag 3 december 12
  9. 9. playing with friends reading drawing playing crafts outside s more doesn’t 38% ha ne 30% has one doesn’t then o e at have a at 42% 46% tablet t ablet at r tphon tphone have a e sma smar a t home hom home homemaandag 3 december 12
  10. 10. 33% of the 4-12 year old can only use the tablet in the house, not the smartphone 25% of the 4-12 year old can access the tablet and smartphone 33% of the 10-12 year old is using the iPod touch for apps. 5% for 4-6 year old and 14% for 7-9 year old The older the child, the more he or she is allowed to play with the tablet or smartphone. Especially related to the smartphone! Most used tablet for kids to play with is the iPad or iPad 2. Runner up: smartphone different then an iPhone!maandag 3 december 12
  11. 11. Increasingly children are gaining access to their own device: •52% of children own their own app capable device (68% of 6-8, 32% of 3-5) •8% of the children own their own iPhone (11% other app smartphones) •20% have an iPod Touch (12% of 3-5 year olds) •9% have their own iPad (6% of the 3-5 year olds) Specific Apple: •iPad is considered the must have item for 6-12 year olds. •Age of owning an ipad is going down due to the the lifecycle of the iPad. (ipad - ipad2 - ipad3 - ipad mini) •Apple is outselling most game console manufacturers. •Penetration under 3-12 years old is increasing with high numbers.maandag 3 december 12
  12. 12. Number one activity on a smartphone or tablet: games & apps. Movies are runner up! Number one app for all ages is Angry Birds. Runner up is ‘Where’s my Water’. 75% of the parents are not downloading paid apps! Within the age 4-6 years, the opinion of the parents determine the choice of the app. Parents are selecting the app if it’s good or educational. After 7 years old, the opinion of friends and classmates is determining the app choice. 43% of the kids between 10-12 year are downloading the app by themselves.maandag 3 december 12
  13. 13. Number one activity on a smartphone or tablet: games & apps. Movies are runner up! Number one app for all ages is Angry Birds. Runner up is ‘Where’s my Water’. 75% of the parents are not downloading paid apps! 1,5% says it want’s to use the tablet or smartphone for calling Within the age 4-6 years, the opinion of the parents determine the choice of the app. Parents are selecting the app if it’s good or educational. After 7 years old, the opinion of friends and classmates is determining the app choice. 43% of the kids between 10-12 year are downloading the app by themselves.maandag 3 december 12
  14. 14. o 44% of the kids between 4-12 are liking the tablet is easier t as much as the computer.. “tablet ound in r carr y a , but the Between 10-12 it’s even 50%! se t he hou er has a t compu creen” bigger s mputer he n use t fa “the co ore “I ca o n the s d has m tablet o um an games” n ext to ” m dadmaandag 3 december 12
  15. 15. REASONS FOR DOWNLOADING APPS source kidsindustries.commaandag 3 december 12
  16. 16. RECENTLY DOWNLOADED APPS source kidsindustries.commaandag 3 december 12
  17. 17. CHOOSING AN APP TOP 5 APP ATTRIBUTES BY DEMOGRAPHICS gender of all gender of gender of age of child: age of child: gender of UK USA parents: respondents child: boy child: girl 3-5 6-8 parents: male female Educational Educational Educational Educational Educational Educational Educational Educational Educational value value value value value value value value value A trusted, A trusted, A trusted, A trusted, A trusted, A trusted, Entertainment Entertainment Entertainment reliable reliable reliable reliable reliable reliable value value value source/brand source/brand source/brand source/brand source/brand source/brand A trusted, A trusted, A trusted, Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment reliable reliable reliable value value value value value value source/brand source/brand source/brand Appropriate Appropriate Appropriate Appropriate Appropriate Appropriate A high quality A high quality Appropriate for age group for age group for age group for age group for age group for age group design design for age group A high quality A high quality A high quality A high quality A high quality A high quality Appropriate Appropriate A high quality design design design design design design for age group for age group design source kidsindustries.commaandag 3 december 12
  18. 18. COMMON ISSUES WITH APPS source kidsindustries.commaandag 3 december 12
  19. 19. THE PERFECT APPmaandag 3 december 12
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  21. 21. NICE.. AN APP! WE WANT ONE.... till 8 years, parents are installing the app. kids associate apps with fun, web for the more serious things.. continuous developments due to necessary updates of the operating system. variety of devices all with different developments.maandag 3 december 12
  22. 22. NICE.. AN APP! WE WANT ONE.... till 8 years, parents are installing the app. kids associate apps with fun, web for the more serious things.. continuous developments due to necessary updates of the operating system. variety of devices all with different developments. what is the concept!maandag 3 december 12
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  26. 26. APP DEVELOPMENT Idea paperwork Information (FD) Wireframe Design development Development Editorialmaandag 3 december 12
  27. 27. APP DEVELOPMENT Idea paperwork Information (FD) Wireframe Design development Development Editorialmaandag 3 december 12

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