Raising Money from Individuals

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Raising Money from Individuals

  1. 1. Raising money from individuals
  2. 2. • By giving money• By running fundraising activities – giving time
  3. 3. • Face to face• Mail• Newspaper advertising• Inserts• Posters• Telephone• Text• Email• Banner advertising
  4. 4. • Cash• Cheque• Postal order• Standing order• Direct debit• Text• Payroll giving• Add-on to bill
  5. 5. • Use the internet – create crowds!• Volunteers: • Advertise and PR in local papers, radio, TV • Clarity of what you’re asking for• Eventers: • Advertise events • Set targets/minimum entry levels
  6. 6. • Face to face• Door to door• Create crowds – instant events• Small local events• Small national events• Big national events• International challenge events
  7. 7. The Supporter Journey
  8. 8. The means whereby you increase asupporter’s support for your causethrough communication, dialogueand engagement
  9. 9. Legacies Pledge Major High Value Middle Donors Committed Donors Regular Donors or Members DonorsTrydonors-Campaigners-Advocates Enquirers and Responders Incidental Donors
  10. 10. Relationship Fundraising Incidental Committed Donors Major Legacies Donors Donors DonorsBeneficiaries Associates Middle Pledgers Donors Regular Donors
  11. 11. Supporter Development Cycle Engage Grow Inspire Commit
  12. 12. The Donor Wheel Donors Committed Donors MiddleIncidental Major Donors Gifts Legacies
  13. 13. Warm and eager Hot and cold Hard to reachWealthy but distant Fanatics Disengaged
  14. 14. Warm and eager Hot and cold Hard to reachWealthy but distant Fanatics Disengaged
  15. 15. • Excellent two-way communications – the internet makes this possible• Engagement products – sponsored calls, sponsored “heroes”, sponsored lines• Engagement channels – blogs, videos, diaries, etc.• Interaction – multi-channel – touchpoints
  16. 16. Touchpoints Value Ave Lifespan 1 £227 4.4 years 2 £422 7.2 3 £596 8.0 4 £713 8.2 5 £966 10.3Source: NSPCC 2004

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