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Working Together To Safeguard Children In Malaysia - A Non-Profit National Public Safety Project For Protecting Children in Malaysia

Working Together To Safeguard Children In Malaysia - A Non-Profit National Public Safety Project For Protecting Children in Malaysia

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  • Our Strategic Plan cover 3 key Strategies : Advocacy / Building Partnerships and Commitment to Service Delivery . Advocacy through Public Campaigns on Child Rights is geared towards changing mindsets in respect of the evolving capacities of children to participate as rightful citizens. Building Partnerships with partner Links help to expedite help for children while partnerships with media is vital to publicise 999 Childline. Our commitment to Service Delivery ensures that we meet our original aims and objectives
  • Building Partnerships with all of our Partner Link Organisations – the Private Sector including Media, Government, NGOs, International NGOs for service support, funding, outreach awareness and education programs and campaigns to children and concerned adults – is critical to delivering timely support for vulnerable children
  • As Media Prima is a media channel owner, incorporating Childline Malaysia into it’s stable of media channels (as a communication partner) is a natural extension to building in-roads to the community, especially the young. As Media Prima is a media channel owner, incorporating Childline Malaysia into it’s stable of media channels (as a communication partner) is a natural extension to building in-roads to the community, especially the young.

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  • 1. CHILDLINE MALAYSIA Working Together to Safeguard Children In Malaysia A Non-Profit National Public Safety Project For Protecting Children in Malaysia “ Enabling Children to be heard …”
  • 2. FUNDING CHILDLINE MALAYSIA The story begins………..trials and tribulations of an emerging child helpline…….. WHY? WHAT? WHEN ?WHERE? & HOW ? “ Enabling Children to be heard …”
  • 3. Starting with the 4 W 1 H Questions
    • W hy would someone fund us?
    • W hat do we need funded?
    • W here do we find the funding?
    • W hen do we need the funding?
    • H ow do we get the funding?
  • 4. 1. Why would someone fund us?
        • Vision, Mission, Values
        • Strategic Thinking and Planning
        • Strategic Positioning
        • Governance and Management
        • Skilled and Committed Staff
        • Operational Systems and Structures
        • Financial Management /Transparency
        • Commendable Track Record
        • Strong Marketing and Public Relations
        • Friend-Raising and Nurturing Contacts
  • 5. Key Message : “ Enabling Children To be Heard” Key Message : “We Listen….We Care…….” Key Message : “ Together We Make It Happen..”
  • 6. MERS 999 OPERATORS Filters calls – emergency & crank calls O U T R E A C H CLM PARTNERLINKS NGOS GOVT. PRIVATE
    • CHILDLINE OPERATORS
    • Listening & Response
    • 1 st Level Counseling
    • Admin / Case Management
    2. W hat needs to be funded ? THE CHILDLINE CALL CENTRE CHILD CALLS IMMEDIATE DANGER CIVIL DEFENCE BOMBA POLICE AMBULANCE NON-IMMEDIATE DANGER REFERAL FOLLOW UP FEEDBACK
    • GOVERNMENT
    • Policies/ Laws
    • Intervention
    • Monitoring
    • Funding
  • 7. THE TRAINING PROGRAMS 2. W hat needs to be funded ? Target Groups Types of Training Cost /Year CLM Operators
    • Induction
    • Basic Training 1 For CLM
    • Basic Training 2 -
    • Management & Operations
    • Thematic Workshop
    • (CSA/CRC/CSN)
    RM97,500.00 Partner Link Organisations
    • Induction
    • Basic Training 1 For CLM
    • Capacity Building
    • Thematic/Issues Based Workshops
    RM59,500.00 Children/Young Volunteers
    • Induction
    • Basic Training 1
    • Thematic Workshops
    • Outreach & Awareness to Schools
    RM 49,500.00
  • 8. The Education & Awareness Programs For Children 2. W hat needs to be funded ?
  • 9. Advertising & Promotion ( A & P)
  • 10. 2. W hat needs to be funded ? 793,500.00 TECHNICAL CONSULTANTS & PROCESS DEVELOPERS AT CALL CENTRE OPERATIONS ICT & SOFTWARE DEVELOPMENT, TRAINING & CONSULTANCY FOR SYSTEMS INTEGRATION, DEVELOPMENT OF CALL CENTRE PROTOCOLS 6 1,092,720.00 STAFF CAPEX & OPEX - ADMIN /MANPOWER 7 1,778,000.00 CHILDREN @ RISK EARLY YEARS SCHOOLS / PUBLIC CHILDLINE A & P CAMPAIGN (ABOVE THE LINE & BELOW THE LINE COSTS) 1 1,732,000.00 CHILDREN @ RISK EARLY YEARS SCHOOL CHILDREN EDUCATION AND AWARENESS PROGRAMS FOR CHILDREN 2 NO. SCOPE OF ACTIVITIES TARGET GROUPS TOTAL (RM) 3 TRAINING PROGRAMS CHILDLINE OPERATORS PARTNER LINKS 586,500 4 CHILDLINE IMPACT & OUTCOMES R & D CHILDREN NGO/ PUBLIC 60,000.00 5 NATIONAL CHILDLINE MALAYSIA RESOURCE DIRECTORY (NCRD) PRIVATE SECTOR GOVERNMENT NGOS 50,000.00 TOTAL RM 6,092,720.00
  • 11.
    • Websites
    • Directories
    • Other publications
    • Government Ministries & Departments
    • Stakeholder Reviews / KLSE CR Platforms
    • Local Community contacts
    • Annual reports of other NGOs / Government
    • Institutions/Private Companies
    • Local media (newspapers, magazines, internet)
    • Local business directories and Chambers of
    • Commerce
    • Search engines
    3. Where do we find the funding?
  • 12. WEBSITES
    • GENERAL
    • www.cafonline.org - for information on directories and reports
    • www.dsc.org.uk - directories, publications and research reports
    • www.fundsnetservices.com – Useful international listing but no search facility
    • ASIA
    • www.IndianNGOs.com – directory lists 400 funding organisations
    • www.AsianPhilanthropy.org – limited information of a few larger foundations
    • www.giveindia.org - registered Indian NGOs can be listed on this site for funds from online donors.
    • EUROPE
    • www.fundersonline.org – online directory of European foundations
    • www.efc.be - European Foundation Centre
    • www.euforic.org - membership organisation of European agencies funding or carrying out work internationally. On line directory of members.
    • www.ecas.org - guide to the EU's funding programmes within Europe and internationally. For countries in the developing world contact your local EU Mission for advice.
    • USA
    • www.foundationcenter.org – online database of US Foundations
    • www.fundsnetservices.com – Useful international listing but no search facility
    • UK
    • www.allavida.org - UK NGO in East Africa on promoting philanthropy. Linked to East Africa Grantmakers Assoc.
    • www.charitycommission.gov.uk -information on UK registered charities
    • www.bond.org - UK network of NGOs working internationally.
    • www.interaction.org - membership organisation of 150 humanitarian organisations in the US.
    3. Where do we find the funding?
  • 13. DIRECTORIES
    • DIRECTORIES OF GRANT MAKING INSTITUTIONS
    • European Foundation Centre (Europe)
    • The Foundation Center (for the US)
    • Charities Aid Foundation (UK only)
    • Directory of Social Change (UK only)
    • ECAS (European Union)
    • Resource Alliance
    • CSR Brand Laureate Awards (Malaysia)
    • National NGO Awards
    3. Where do we find the funding?
  • 14. NON -GOVERNMENTAL ORGANISATIONS (NGOS) ‏ Advocacy for Child Rights Emergency Interventions Child Protection Services Rehabilitation / Therapy / Care INTERNATIONAL PARTNERSHIPS International Best Practives Principles /Standards / Protocols Operational Set Up & Training Needs PRIVATE SECTOR Corporate Social Responsibility Smart Partnership /Sponsorship Publicity /Promotion /Campaigns Training /Education Awareness Research & Development Infrastructure for Call Centre Operations
    • CHILD HELPLINE INTERNATIONAL
    • UNICEf
    GOVERNMENT MINISTRIES /AGENCIES Policies/ Legislation / Enforcement/Standards Support Services – Intervention / Care/ Protection Awareness & Education on Child Safety & Childline /Funding
    • MINISTRY OF WOMEN FAMILY
    • COMMUNITY DEVELOPMENT
    • MIN OF INFORMAITON, COMM &
    • CULTURE
    • PM’S DEPT – EPU
    • MIN OF HEALTH
    • MIN OF HOME AFFAIRS
    • MIN OF EDUCATION
    • MIN. OF HIGHER EDUC
    • MIN OF CULTURE,INFO,COMM
    • MIN OF SCIENCE & TECH
    • MIN OF RURAL DEV
    • MIN OF HOUSING - LOCAL GOVT
    • MIN OF HUMAN RESOURCES
    • MIN OF TRANSPORTATION
    • MIN OF FINANCE
    • PM’S DEPT – RELIGIOUS AFFAIRS
    • NATIONAL CHILD NGOsS
    • STATE CHILD NGOS
    • SPECIAL NEEDS NGOS
    • SHELTERS /CARE HOMES
    • HEALTH CARE NGOS
    • MIGRANT /REFUGEE S
    • STREET CHILDREN
    • CHILDCARE & PRESCHOOL
    • PARENT ASSOCIATIONS
    • RESIDENTS ASSOCIATIONS
    • COMMUNITY BASED NGOS
    • COLLEGES & UNIVERSITIES SOC
    • MEDIA & MASS COMMUNICATIONS
    • TELECOMMUNICATION COMPANIES
    • MULTINATIONAL CO
    • SMALL & MEDIUM ENT
    • TELEKOMS MALAYSIA
    B UILDING PARTNERSHIPS Partner Link Network
  • 15. CLM ADVISORY BOARD ( KPWKM / KPKK / UNICEF / CHI /TM ) CLM STEERING COMMITTEE ( NGO ‘s / Govt. / Private Sector ) PROJECT SECRETARIAT MCTF TAS MASW PSC NUR SALAM UKM MEDIA PRIMA MTC JKMM Technical / Call Centre Operations Media & Communications ( PR /A & P / Branding ) Partner Links Network   Legal / Finance & Admin Training, Education, Outreach & Awareness ORGANISATION CHART
  • 16. CHILDLINE MALAYSIA – PROSPECTIVE FUNDING PARTNERS CHILDLINE MALAYSIA KEY FUNDING PARTNERS CHILDLINE CALL CENTRE KEY PARTNER ; TM MERS999/ KPKK
    • WEB PORTAL
    • For Under 18
    • Childline Information Portal
    • Forum s /Chat Rooms
    • Web Counseling
    • Internet Safety
    • Games – Rights /Safety /Protection
    • Links to other helplines
    • KEY PARTNERS : IACT & KIDS .NET
    • CYBER SECURITY
    CHILDLINE SMS KEY PARTNER : D. VISTA CHILDLINE POSTAL KEY PARTNER : POS MALAYSIA CHILDLINE MEDIA KEY PARTNER : MEDIA PRIMA /KPKK
    • KPKK / MOSTI / SUN MICRO/
    • I MALAYSIA FOUNDATION
    • CHILDLINE
    • RESOURCE &
    • INFORMATION
    • NETWORK (CRIN)
    • Resource Directory
    • of NGOs, Govt, Private
    • Sector Child Services
    • GPS Mapping Support
    • Services Nationwide
    • Information Portal -
    • Key Child Rights Issues
    • Information Portal
    • Advocacy/Laws/Policies
    • Links to other
    • agencies ,UNICEF &
    • International
    • Other Web based
    • database links
  • 17. PARTNERSHIPS AT COMMUNITY LEVEL Funding of Chldline Web Portal / Creative Programs MOSTI / KPKK Funding & Implementation in other Local Councils at State Level STATE GOVT Lead partner for the setting up of the Child Rights Centre,Childline Web Portal, Childline Education & Awareness Programs Childline Malaysia Support the Centre with their Child Rights expertise/experience Network with local GAs, NGOs and service organisations Community Service Network Support, advice ,funding and the collection of informational resources , particularly materials from UN Agencies UNICEF Malaysia Assist, encourage and empower the Child Councillors Lead partner in training and activities at the Centre Advocacy to young people and youth groups Generasi Gemilang (Advocacy ) Develop and execute an Action Plan on promoting and advocating children’s rights and issues using the Centre Promote the use of the Centre to their peers MBPJ Child Councillors Provide and set up the venue of the CRC Financial and operational support for the CRC MBPJ (Local Council) Responsibilities Partner
  • 18.
    • Develop Media Plan
    • To identify and plan strategic content
    • for effective media communications o
    • Opportunities through print, new media
    • and electronic media
    • Outreach & Awareness
    • To create awareness to the public -
    • In particular to children under 18years
    • for 999 Childline
    • Develop Public Safety Campaigns
    • focusing on Safety of Children
    • To develop and distribute timely,
    • effective publicity, news and feature
    • articles about 999 Childine through
    • the theme of “Enabling Children To be Heard”
    PARTNERSHIP WITH MEDIA PRIMA
  • 19.
    • CHILDLINE MALAYSIA - A CSR Partnership for Children
    • Working together to change Malaysian public perceptions and attitudes
    • towards children as valuable citizens and that child protection is
    • everyone’s responsibility
    • Sponsorship of print and other communications such as brochures , print
    • materials, feature articles, competitions
    • CHILDLINE MALAYSIA -Publicity /Promotion /Campaigns
    • Mass public awareness and education campaigns, using radio, TV and other
    • media on specific issues such as bullying ,child abuse
    • CHILDLINE MALAYSIA Training / Education Awareness
    • Public Education program to schools such as “ STOP IT NOW - Kids Talk to
    • Kids Help Phone About Bullying”.
    • Knowing 999 Childline – “Need a Friend? Call us…We Care ..”
    PARTNERSHIP WITH MEDIA
  • 20. How Can Media Prima Help?
    • Co-organise launch activities to help the launching of 999Childline
    • Provide post-launch media support
    • Scroll 999Childline contact and help messages during hours most viewed by children
    • Provide talk show opportunities to Childline Malaysia’s stable of child experts and child-based NGOs
    • Create program fillers related to 999 Childline and offer for corporate sponsorships. Program fillers can be incorporated into children’s programming
    • Allocate print space in MP owned newspapers to highlight 999Childline contact. Position such spaces within social and education pages (such as NIE pages) ‏
    • Allocate radio time for periodic announcements of 999Childline, especially after school hours and late night programming
    • Include 999Childline banner in MP websites and web pages that are targeted to teens/children
    • Bring 999Childline contact & help message to ground events such as Jom Heboh, etc.
    • Provide celebrity endorsements, especially celebrities with teens or children fan base
  • 21. WIFM - How Can Media Prima Benefit?
    • BUILDING INROADS TO THE COMMUNITY AS A MEDIA GROUP
    • As Media Prima incorporating Childline Malaysia into it’s stable of media channels (as a communication partner) is a natural extension to building in-roads to the community, especially the young.
    • ACCESS TO & SPEARHEADING SOCIALLY RESPONSIBLE MEDIA CONTENT
    • As Childline Malaysia will be a central point of contact for child NGOs and Partenr Links ,Media Prima will have access to socially relevant content and trends to develop pro-active and socially responsible media content
    • A LEADING CHAMPION & VOICE FOR CHILDREN
    • Children’s issues are always in the hearts of many corporate entities. With relevant content on children issues, corporate organisations can be offered a range of relevant public service messages to add value in their media spend.
    • PARTNERSHIP TOWARDS AN INTEGRATED NATIONAWIDE COMMUNICATION NETWORK
    • MP is positioned to be the media channel in support of an integrated and nation-wide communication network for children in distress.
  • 22. CHILDLINE MALAYSIA – TIMELINE OVERVIEW CALL CENTRE SET UP PARTNER LINK NETWORK NATION WIDE ROLL OUT WHAT NEEDS TO BE DONE? NOV 2009 – JUNE 2010 EDUCATION & AWARENESS NOV 2009 -JAN 2010 Infrastructure Set Up @ MERS999 – Legal Doc Tools/Telephony /Software/ Escalation Protocols & PSP Staff Recruitment Staff /Volunteers Training Partner Link Training OCT –DEC 2009 Establish direct support links to Govt Agencies / NGOs/ Private Org / Homes / Shelters DEC 2009 – MAR 2010 Outreach & Education Programs A & P Comm. Plan Media Plan SOFT LAUNCH (KLANG VALLEY) MAR 2010 Call Centre Systems Tests –IVR/ UAT/ CRM/Phone Pre Launch Audit JUNE 2010 Nationwide Roll Out 4. When do we need the funding ?
  • 23. SIX STEPS TO SUCCESSFUL FUNDRAISING FROM FOUNDATIONS /INSTITUTIONS (from prospecting and courtship towards a successful marriage ..)
    • Step 1: Putting your house in order:
    • Institutional Assessment
    • Step 2: Researching Prospects
    • Step 3: Making the Approach
    • Step 4: Developing a Winning Proposal
    • Step 5: Managing the Assessment Process
    • Step 6: Managing & Nurturing the Funding
    • Relationship
    5. How do we get the funding ?
  • 24. STEP 1 INSTITUTIONAL ASSESSMENT
    • Do they support our area of work?
    • Do they work in this region/country?
    • Do they make grants for the specific things we
    • need?
    • Do they fund my type of organisation?
    • What size of grants do they make?
    • Do they require matched funding?
    • What is the application process?
    • What are their funding window deadlines?
    • Who is involved in/influences the decision?
    5. How do we get the funding ?
  • 25. STEP 2 RESEARCHING FUNDING PROSPECTS
    • Know the different kinds of foundations in your area, i.e. private independent foundations, family foundations, public foundations, etc
    • What do they fund? What is their scope?
    • How much do they give?
    • Who have they funded?
    • Do they have restrictions on who/what they fund?
    • How are decisions made? Do they have deadlines?
    • Can they provide continued long terms funding?
    5. How do we get the funding ?
  • 26. WHY DO RESEARCH?
    • Ninety per cent of all applications for funding are
    • turned down because :-
      • They are outside the funder’s area
      • They are badly presented
    • It will save you time
    • It will increase the likelihood of success
    • It will gain you respect – and long term relationships
    • It will identify new funding sources
    5. How do we get the funding ?
  • 27. STEP 3: MAKING THE APPORACH
    • Board contacts
    • Letter of Inquiry
    • Arranging a meeting
    • Seeking an introduction
    • Inviting program staff to events
    • Friend-raising and nurturing contacts
    • Use networks to access decision makers and influencers
    • Call first and seek a meeting
    • Find out all you can about the donor’s goals
    • Establish your credibility and get them interested in your ideas
    • Follow up with a formal proposal
    • Keep in touch
    5. How do we get the funding ?
  • 28. STEP 4: DEVELOPING THE PROPOSALS : SUGGESTED STEPS
    • Cover letter
    • Contents page
    • Executive summary
    • Brief context
    • Clear, concise description of your organisation’s objectives
    • Identification of problem
    • Proposed solution/intervention
    • Needs assessment/feasibility (if applicable)
    • Why are you best qualified to do this work?
    • Name any collaborations/partnerships with other organisations
    • State amount required for the project
    • State amount requested from the funder
    • State amount already raised or expected (namesources if you can)
    • Input of applying organisation (where applicable)
    5. How do we get the funding ?
  • 29.
    • Name any collaborations/partnerships with other organisations
    • State amount required for the project
    • State amount requested from the funder
    • State amount already raised or expected (name sources if you can)
    • Input of applying organisation (where applicable)
    • Project work plan
    • Project budget and organisational budget
    • Summary of project outputs
    • Monitoring and evaluation strategies
    • Foreseeable barriers & solutions
    • Sustainability of the project beyond donor funding (ifapplicable)
    • One paragraph to summarise proposal
    • Appendices
    5 . How do we get the funding ?
  • 30.
    • STEP 5 MANAGING THE ASSESSMENT PROCESS
    5. How do we get the funding ?
    • 1. Ethics and accountability
    • Legal and Tax compliance
    • Meeting CHI PSPs
    • Meeting Funders KPIs & Requirements
    • Documentantion & Timely Reports
  • 31.
    • Communicate, Communicate, Communicate!
    • Be Accountable and Transparent
    • Engage Funders’ Staff ,Families,Customers
    • Deliver What You Promised!
    • Nurture Relationships with your Key Contacts
    • Continuity – Build on Existing /Develop New
    • Partnerships / Projects
    5. How do we get the funding ?
    • STEP 6 MANAGING AND NURTURING THE FUNDING RELATIONSHIP
  • 32. Sample of a successful packaging program for funding
  • 33. Find & Identify Prospective Funders Understand Yourself & Them Network & Nurture Relationships Develop Winning Proposals Strategize ! Zoom In ! Smile & Close the Deal! F U N D s
  • 34. CHILDLINE MALAYSIA Terima Kasih ! “ Enabling Children to be heard …”