BRIS New Media Campaigns
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BRIS New Media Campaigns

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  • 1. Campaigns/ New media BRIS CHI’s New Techs Group, Dublin, 2012-11-22/3
  • 2. The Idolcard campaign• Core & popular annual support services’ info/promotion campaign (since 1998) – Children choose/ we ask national celebrities – participate by childhood photo and narrative – show kids they are not alone & everyone can need someone to talk to• Old media: The cards & posters
  • 3. The Idolcard campaign (2)• At www.bris.se• Adds at fx FB, Dayviews• Radio spot at Spotify
  • 4. Promoting barnperspektivet.se(TheChildPerspective.se; BRIS’ support site for adults)• Marketing campaigns 3 weeks twice a year – General message (all adults) vs targeted• Major newspapers’ sites:
  • 5. Promoting barnperspektivet.se (2)• Facebook: – Adds – Status updates• Wellknown, active bloggers (same target groups) – Through their channels; for free – Info mails, ask for help – Good impact, win-win (BRIS good TM) – Only text material
  • 6. BRIS Challenge• Fundraising campaign; competition – who rises most funds for BRIS? Travel through Sweden; inviting cities/ centres, communities, shopping malls etcThrough• bris.seand• Facebook
  • 7. Campaigns/ New media BRIS CHI’s New Techs Group, Dublin, 2012-11-22/3 Thanks! peter.irgens@bris.se