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SnkTrd Investment Deck

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Twitter | @snktrdonline …

Twitter | @snktrdonline
Facebook | facebook.com/snktrd
Instagram | @snktrd
Website | www.SnkTrd.com

SnkTrd (sneak+trade) is an online community established in 2012, by Thomas Mitchell, with a purpose of providing a social platform for all things sneaker-related, available to anyone, anywhere. The online community functions by integrating e-commerce with social media. SnkTrd's innovative approach to shopping online offers sneaker enthusiasts a specific online space to share their passion.

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Transcript

  • 1. Investment deck
  • 2. Problem Vs. Solution Problem #2 Problem #1 There is currently no online presence that seamlessly joins e-commerce and social media There is currently no platform that address the need that many sneakerheads have when it comes time to buying, selling and trading sneakers Solution #1 Solution #2 SnkTrd’s innovative functionality allows SnkTrd allows users to freely buy, sell and users to freely participate in ecommerce trade sneakers with sneakers enthusiast all as their over the world. Sneakerheads are now able enthusiast to tap into a global sneaker marketplace that well collection seamlessly connect and with other share has never been available before
  • 3. Our Company SnkTrd (sneak+trade) is an online community for users to 10% 90% buy, sell and trade sneakers. As well connect with other liked minded sneaker enthusiast socially Mission Statement: SnkTrd’s mission is to provide a global trading community Business Philosophy: Develop a socially organic Demographic: SnkTrd will market to males ages 15-30 and females ages 15-25 marketplace for those most enthusiastic about popular athletic footwear (sneakers) Goals: I. To be an efficient industry leader in c-to-c e-commerce. II. To grow an innovative web-based community that is a standard within the social media industry.
  • 4. Demo Core Services 1 2 3 Global Community Users are given the opportunity to create a profile and upload pictures of new purchases, while interacting with other sneaker enthusiasts, globally. Innovative Marketplace The marketplace allows a user to pull shoes from his/her pre-loaded collection, and place them in the marketplace, where others are able to make offers on the post Web-Based Magazine Users are given the opportunity to stay up to date on the latest in the sneaker community, as well as, important announcements SnkTrd has for its users Dev.sntrd.com
  • 5. How Will SnkTrd Be Marketed ? Who do we market to?
  • 6. Marketing Plan Robust Social Media Presence Content Marketing . Celebrity Endorsements Apart of our goal in reaching out to consumers via social media is our use of digital media. In recent promotional video our CEO/Founder Thomas Mitchell discusses the SnkTrd concept and what to expect when the site launches. This promotional video and others like to home help us to better communicate with out core demographic in a manner that has been proven to be effective. Street Art/ Large Print Advertisements . Grassroots Media Push .
  • 7. Competition Comparison Checklist Ability To Display Collection Full Social Media Platform Ability To Trade Sneakers Online Magazine /Blog Online Shop Offer Process System Ability To Buy & Sell Sneakers Store Pages Heat/Release Date Alerts
  • 8. How Does SnkTrd Make Money? When does SnkTrd make money?
  • 9. Revenue Streams Transaction Fees SnkTrd Credits . Advertising Revenue Premium Subscriptions Shop Revenue
  • 10. Transaction Fees Cash Offer Trade Offer When a user makes an offer on a shoe that only involves cash. When an offer is made only involving shoes Fees The seller is charger a posting fee of $1 A 8% fee on any transactions of $250 or less and an 10% fee on any transactions of $251 or more is charged to the seller The buyer is responsible for compensation in the agreed upon offer All shipping costs are at the discretion of the seller Fees Both parties are charged a $5 processing fee If shipping is conducted independently, then shipping cost are at the discretion of the seller If the third party shipping option is chosen, then both parties are also charged a $25 in shipping costs Mixed Offer When an offer is made on a shoe, and cash and shoes are involved. Fees The seller is charger a posting fee of $1 A 8% fee on any transactions of $250 or less, and an 10% fee on any transactions of $251 or more is charged to the seller The buyer is charged a $5 processing fee The shipping option is at the discretion of the seller
  • 11. How Do I Invest In SnkTrd? Why would I invest?
  • 12. Traction Social media presence Recently Mashable ranked the 10 most followed brands on IG an 2 of the brands Nike and Sneakernews were among the top ten, Sneaker news rounded out the list with 1.5 million followers. Snob Swap Snobswap is a marketplace for high end woman's jewelry and accessories, which launched in 2011 and has had much success in this space by reaching several funding and revenue milestones.
  • 13. Traction Conventions There are almost hundred different sneaker conventions Media Coverage held all over the country by various entities which charge The New Yorker magazine and ABC News recently an admission and sell vendors tables to collectors who profiled the sneaker community and the growing want to come and buy sell and trade sneakers. These trend of youth buying, selling and trading sneakers. conventions on average have an attendance anywhere from 300 to 2500 people
  • 14. Funding Needs We are seeking $250,000.00 In Seed funding for our project. Contingencies 20% Web/Mobile Development 25% Operations/ Marketing 20% Debt 5% Staffing 30% In exchange for $250,000 we are offering investors an equity stake in the company. We are also open to any potential investors seeking to make a debt investment offers.
  • 15. Timeline 5-Year Plan Without Seed Funding Launch Mobile Web App 4th Qtr. Year 2 Implementation of premium features 4th Qtr. Year 2 Launch Web Platform November 13” Open marketplace to items outside of sneakers 4th Qtr. Year 4 Begin development of native mobile app 1st Qtr. Year 3 1 2 2 3 3 4 4 2014 2015 2015 2016 2016 2017 Prepares for acquisition 4th Qtr. Year 4 2017 1 2014 Launch native mobile app 4th Qtr. Year 3 SnkTrd turns a profit for the first time 3rd Qtr. Year 3 Phase I Phase II Phase III 5 5 Phase IV
  • 16. Timeline 5-Year Plan With Seed Funding Implementation of premium features & website upgrade 3rd Qtr. Year 1 Launch Web Platform 1st Qtr. Year 1 Begin development of native mobile app 1st Qtr. Year 1 Launch native mobile app 1st Qtr. Year 2 SnkTrd turns a profit for the first time 4th Qtr. Year 2 Open marketplace to items outside of sneakers 4th Qtr. Year 3 Prepares for possible acquisition 4th Qtr. Year 4 SnkTrd is acquired 4th Qtr. Year 5 1 1 2 2 3 3 4 4 5 5 2014 2014 2015 2015 2016 2016 2017 2017 2018 2018 Phase I Phase II Phase III Phase IV
  • 17. Tables and Charts Profit Projection Comparison Financials Year 1 Year 2 Year 3 Year 4 Year 5 Revenue $50,000 $245,933 $1,687,666 $15,590,666 $37,313,333 Expenses $117,382 $565,305 $1,517,225 $6,603,200 $22,370,954 Net -$67,382 -$319,372 $170,441 $8,987,466 $14,942,379 Financials Year 1 Year 2 Year 3  Profit Projections Without Seed Funding Year 4 Year 5 Revenue $600,000 $4, 780,000 $12,687,666 $25,590,666 $50,313,333 Expenses $750,000 $1,565,305 $2,517,225 $8,603,200 $27,370,954 Net -$150,000 $3,214,695 $10,170,441 $16,987,466 $22,942,379  SnkTrd is expected to operate at a loss until year 3 when an increase in revenue is anticipated, This increase is do to some premium features coming online.  Profit Projections With Seed Funding  SnkTrd is expected to operate at a loss until year 2 when an increase in revenue is anticipated, This increase is do to some premium features coming online, Implementation of mobile app and full website upgrade.
  • 18. Location Map and Contact Details Address 4509 Simmons Lane, Camp Springs, Maryland, USA, 20748 Contact Numbers +301-893-4364 Website www.snktrd.com Email Address info@snktrd.com
  • 19. Thank You For Listening!