TASK: To carry out a cross media study, analyzing current
music videos, promotional advertisements and websites.
Bruno Mars; Early days!
Mars was born Peter Gene Hernadez on October 8 1965 in Hawaii.
Mars is one of six children and came from a music talented family who brought
many genres of music t him such as reggae, hip hop and R&B.
His mother was a singer and a dancer by occupation and his father used his
ability to do Richard Little music.
His uncle was as an Elvis impersonator and encourage Mars to use his ability
of music on stage.
At four Mars, five days a week started to perform with his families band the
love notes which kept with the Elvis Impersonation vibe.
Website; Bruno Mars
There is also a drop down menu
bar which has all the links in which
the viewer can expore that all
correspond to Bruno Mars
More Links/Pages from the Website.
These are some of the links that cold be accessed via the tool bar and the website. Each link had
the soul purpose of making Bruno Mars the main important person on the website and this is
because they are not only selling his records but they are selling the image that he has. They do this
through the magazine covers that he is on which helps to get him more publically recognized which
in turn would make him more successful.
The music video is also trying to keep up with the same tone and approach that his current single
“treasure” has and this is clear through the use of the red suit images that are all over the website.
There is also the current music video that is online and this gives the impression that they want you
to see the music video, know that he is the video and but t it. As the website is co-linked to itunes
which sells the albums it also means that it easier fro the potential bvuyers to but it at the clink of a
Therfore, they use this a promotion of the album.There are also potential tour dates that are on the
website and this is extra revenue that they make off of the artist and means that not only can they
experience his voice on an album but, they caan see it lve. Which is a great platform to reach as
many people in as many forms to get the most revenue back.
This is Bruno Marr’s current album cover an this is
very new and has a classic feel about it and this is
because it is very different to what some of his album
covers as looked like in the past and this is as a result
of the material being different. The actual meaning of
the album is that it is something new and creative; it
shows another dynamic side to his music.
Unorthodox means contrary to the norm and this is
very fitting to the actual image that is on the cover.
This is because the chances of an ape using a
jukebox is zero percent and the likely context of it
happening is also very unlikely.
Graphological Feature- It is clear that the album cover is
trying to advertise Bruno Mars as a very sophisticate artist
yet an artist that also has a quirky feel or tone about the
music that he creates. This is clear through the placing of
the images and the font that are on the album cover.
Overall, the album cover is quite simplistic and there is
nothing that is off putting to the eye as, the cover has
minimal features on it. There is a main image, a one
colour background and his name accompanied by the
album’s title. There is also shadowing around the main
framing and this also positions the audience in the frame
and makes the people looking at the cover look in the
centre of the album cover.
More in depth analysis; Of the album
The back cover also works well with the front cover and it abides the conventional layout of an
album cover. It has the single names, a barcode for purchasing purposes, copyright detailing and
the record company’s name that financially back Mars. The back cover of the album also only has
the one main background layered image meaning that focus is directed in one area. That area is the
singles names. This simplistic layout and format means that you read mainly onto what is on the
front cover. This also makes the message more clearly for the people who purchase the album. As I
can see the album is trying to bring back a retro feel to music and this is clear through the jukebox.
Font and colours that are used on the album- The fonts that are used for “Bruno Mars” the name
itself is rather sci-fi and has this technological feel about them. It seems very revolutionary and this
is showcased through the curvature of the font that is very smooth as well as the cuts of what should
have been the joining of the letters. The actual name of the album “unorthodox jukebox” juxtaposes
thee feel of the other text as this is very messy and imprecise. It also looks like graffiti or messy
handwriting that would be expected to be on walls of streets in “ghetto” areas.
The actual main body of text, the singles is very normal, it has no real boldness or wants to capture
the audiences attention. This might have been intentional because it takes focus off that font and
makes the other text on the front cover seem more important and new. The use of the red is the only
thing that actually draws the audience into the frame. Red usually connotes anger, lust, love or a
passion for something. The only real emotion that I can see that would fit in this context would her a
passion for Bruno Mars' music.
Bruno Mars; Treasure.
The Bruno mars new single treasure has a clear old vibe and this
is clear through the retro feel of the camera and the neon light
feel that is around the music. It has this certain atmosphere that
makes it somewhat mystical through the lights that surround the
character. I feel also that this benefits the character that is in the
screen as it means that they are emphasized in the frame and
It also helps with the overall approach of the music video
because the costuming stays the same throughout but, the
colour co-ordination is neon and vibrant. This make the artist
stand out. And also for me emphasis the narrative as it is clear
the motive of the music video or rather narrative is the woman he
meets is his treasure.
Therefore, this also aids the impression that he is looking for a
treasure. I feel that the clothing that the female was is;
golden, was purposely chosen to reinforce that she is something
special as, gold has connotation of wealth and decadent living
standards. I also like the fact that there is over layering of Mars
as it indicates his route, traces his step and from that helps to
emphasis his route to treasure.
The whole music video also abides by a party tone and this is
reinforced by the dancing, the colours and the band. The
consistent dancing helps to make the song feel uplifting and a
dance tune and that was the ambition of the single so, this works
well with the overall vibe of the song. The fact that the song
continues with the neon approach gives the feel of a party
without the literal approach of filming in a party so at the same
time beholds the olden feel of the song. This then gives the
impression that the song could have appeared on top of the
pops many years ago.
In the song it feels as though this video is a recreation of time
and Mars and the producers are trying to recreate what has
previously been a trend. Instead of create a new vibe and feel
with the music video it has the impression that they are making
the style timeless.
The video is though somewhat contradicting to the tone and
approach that Mars has created in the past. Such as “Lazy song”
and “grenade”. This might be because Mars is trying to be
versatile in the industry or potentially is undecided on the
hallmark he has in the industry.
The fact that the dancers do all work in unison and dance together
shows that there is this uplifting, fun dance classic atmosphere in
the music video. And in a way because it juxtaposes the current
types of music videos whereby there is a distinguishable narrative in
the the video it means the music is more essential then the video
It also highlights that Mars is not that self indulgent in the video as
he is sharing the spotlight with several people instead of in a setting
that is more exclusive and only framing him. This highlighted the
impotence of the wide shot framing a it positioned the audience in
the dance routine having fun and also explored the route of
The fact that there are no white people I the music video also
suggested that the music video was committed to the jazz style and
approach that the tone of the beat has. There are instruments that
all around the scenes highlighted the jazz feel also because there
are instruments that would be categorized under the jazz backing
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