Design Studio for Context-Aware Products

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These slides are from a workshop I organized for the LeanUX NYC conference. The goal was to position context by going back to its origins so participants can design solutions with context in mind.

Published in: Technology, Business

Design Studio for Context-Aware Products

  1. 1. Design Studio For Context-Aware Products Thomas Wendt Surrounding Signifiers @thomas_wendt thomas@srsg.co srsg.co
  2. 2. Thomas Wendt UX Strategist and Researcher Founder of Surrounding Signifiers, a strategy and design consultancy Background in continental philosophy, psychology, and literary theory Thomas Wendt Surrounding Signifiers @thomas_wendt
  3. 3. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  4. 4. Context Thomas Wendt Surrounding Signifiers @thomas_wendt
  5. 5. “We live in a world where there is more and more information, and less and less meaning.” Jean Baudrillard http://img103.fansshare.com/pic12/w/non-celebrity/ 800/8520_jean_baudrillard.jpg Thomas Wendt Surrounding Signifiers @thomas_wendt
  6. 6. Context ≠ Sensors Thomas Wendt Surrounding Signifiers @thomas_wendt
  7. 7. So what does “context” mean? Thomas Wendt Surrounding Signifiers @thomas_wendt
  8. 8. Webster says 1. The parts of a discourse that surround a word or passage and can throw light on its meaning 2. The interrelated conditions in which something exists or occurs. Thomas Wendt Surrounding Signifiers @thomas_wendt
  9. 9. Winograd says “The notion of “context” has been adapted to computing from its original use referring to language, which is reflected in the structure of the word itself: con (with) text. In using language we produce a text, either written or oral, intended to be interpreted by one or more other people. That text is not an encapsulated representation of an intended meaning, but rather is a cue that allows the anticipated audience to construct an appropriate meaning.” Terry Winograd Thomas Wendt Surrounding Signifiers @thomas_wendt
  10. 10. Winograd says “Context is an operational term: Something is context because of the way it is used in interpretation, not due to its inherent properties.” Terry Winograd Thomas Wendt Surrounding Signifiers @thomas_wendt
  11. 11. Context Layers language situation emotion cognition environment Thomas Wendt Surrounding Signifiers @thomas_wendt
  12. 12. Context creates meaning http://beautifultrouble.org/wp-content/http://fanart.tv/fanart/music/382f1005e9ab-4684-afd4-0bdae4ee37f2/albumcover/all-eyez-on- Thomas Wendt Surrounding Signifiers @thomas_wendt
  13. 13. Context shapes experience Text Thomas Wendt Surrounding Signifiers http://www.deviantart.com/download/281824001/reading_book_by_srnnrgzd4nsgsh.jpg @thomas_wendt
  14. 14. Context is always of something http://www.movpins.com/big/ MV5BMTg4NDY3MDc1N15BMl5BanBnXkFtZTcwMzIzNDMzNQ/still-of-tom-cruise-
  15. 15. Context is never static Thomas Wendt Surrounding Signifiers https://www.google.com/url? sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=qpWnd3U5dLkNYM&t @thomas_wendt
  16. 16. Architecture for everyday life Text Thomas Wendt Surrounding Signifiers https://www.cbsoutdoor.com/PhotoGallery/Subway%20Corridor_New %20York_Retail.JPG @thomas_wendt
  17. 17. Context is all we know Text Thomas Wendt Surrounding Signifiers http://fogsmoviereviews.files.wordpress.com/2012/11/ blue_velvet_frank_booth_jeffrey_beaumont_dennis_hopper_kyle_maclachlan.png @thomas_wendt
  18. 18. The body presents a problem. Thomas Wendt Surrounding Signifiers @thomas_wendt
  19. 19. 1) We’re thrown into the world. 2) We interact with objects. 3) We cope.
  20. 20. Smooth Coping User is in the midst of a seamless experience, acting-through, without distinction between self and object. Thomas Wendt Surrounding Signifiers @thomas_wendt
  21. 21. Intentionality Theoretical knowledge, disconnected from here and now. World presents itself as an obstacle. Thomas Wendt Surrounding Signifiers @thomas_wendt
  22. 22. Intentionality Smooth Coping Thomas Wendt Surrounding Signifiers @thomas_wendt
  23. 23. Intentionality Smooth Coping Thomas Wendt Surrounding Signifiers @thomas_wendt
  24. 24. Intentionality Coping Thomas Wendt Surrounding Signifiers @thomas_wendt
  25. 25. Intentionality Coping Thomas Wendt Surrounding Signifiers @thomas_wendt
  26. 26. Section Title http://img.tjskl.org.cn/nimg/44/9f/ 5592a0632b61a239fbc95349e778-0x0-1/ Thomas Wendt Surrounding Signifiers @thomas_wendt
  27. 27. http://cdn.dottech.org/media/2013/02/nexus4.png Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
  28. 28. “Intelligence and understanding are rooted not in the presence and manipulation of explicit, language-like data structures, but in something more earthy: the tuning of basic responses to a real world that enables an embodied organism to sense, act, and survive.” Andy Clark http://3.bp.blogspot.com/-wxrYOHd_MKA/T9d3EJi8LXI/AAAAAAAAAB8/ TzmCg7Htk9k/s1600/andyclark.jpg Thomas Wendt Surrounding Signifiers @thomas_wendt
  29. 29. “Embodiment is the property of our engagement with the world that allows us to make it meaningful.” Paul Dourish http://3.bp.blogspot.com/-wxrYOHd_MKA/T9d3EJi8LXI/AAAAAAAAAB8/ TzmCg7Htk9k/s1600/andyclark.jpg Thomas Wendt Surrounding Signifiers @thomas_wendt
  30. 30. WORLD Unfocused Existence Decision-oriented Influenced by Microworlds MICROWORLD Focused Existence Task-oriented Influenced by World Thomas Wendt Surrounding Signifiers @thomas_wendt
  31. 31. Intentionality Smooth Coping Thomas Wendt Surrounding Signifiers @thomas_wendt
  32. 32. Fragments Sense of self is focused on many concerns at once. Thomas Wendt Surrounding Signifiers @thomas_wendt
  33. 33. Connections Context is found in the interconnections between self, world, and microworlds. Thomas Wendt Surrounding Signifiers @thomas_wendt
  34. 34. Differences Meaning emerges out of the differences between self, world, and microworld. Thomas Wendt Surrounding Signifiers @thomas_wendt
  35. 35. Intentionality Coping Thomas Wendt Surrounding Signifiers @thomas_wendt
  36. 36. Context Layers language situation emotion cognition environment Thomas Wendt Surrounding Signifiers @thomas_wendt
  37. 37. Layers emotion Many experiences are layered upon each other. n itio ogn c Thomas Wendt Surrounding Signifiers situ atio @thomas_wendt n
  38. 38. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  39. 39. Design Studio Methodology Thomas Wendt Surrounding Signifiers @thomas_wendt
  40. 40. Generative Ideation Thomas Wendt Surrounding Signifiers @thomas_wendt
  41. 41. Thomas Wendt Surrounding Signifiers @thomas_wendt
  42. 42. Thomas Wendt Surrounding Signifiers @thomas_wendt
  43. 43. Thomas Wendt Surrounding Signifiers @thomas_wendt
  44. 44. Thomas Wendt Surrounding Signifiers @thomas_wendt
  45. 45. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  46. 46. Persona Thomas Wendt Surrounding Signifiers @thomas_wendt
  47. 47. Rob: Weary Traveler “I spend more time in airports, planes, and hotels than I do in my apartment.” - Rob Rob works at a global technology consultancy. He lives in NYC but works on location with clients, often flying to their location on Monday and back on Friday. Most of his travel activities—booking, packing, getting to the airport, navigating, flying, transportation—are habitual. He doesn’t really think about them. But there are certain times when something goes not as planned or feels like it could be easier, and Rob can’t help but think technology can help make his experience better. Goals Pain Points • Feel like travel time is not necessarily different from any other time • Be prepared if things go wrong (delays, cancellations, traffic, etc.) • Make his technology work harder for him Thomas Wendt • Digging for the right information at the right time (boarding passes, meeting info, directions, traffic, weather, etc.) • Feeling lost when something unexpected happens • Interacting with disconnected systems Surrounding Signifiers @thomas_wendt
  48. 48. Problem Statement Thomas Wendt Surrounding Signifiers @thomas_wendt
  49. 49. Problem Statement Rob is often subject to the whims of the travel industry. His schedule is often dictated by plane schedules and traffic. Given that he cannot control many of the nuances that affect of these variables, he needs to be fully prepared for a variety of situations. Our challenge is to design a system that accounts for his current context to deliver the right information at the right time. Thomas Wendt Surrounding Signifiers @thomas_wendt
  50. 50. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  51. 51. 1st Iteration Thomas Wendt Surrounding Signifiers @thomas_wendt
  52. 52. Thomas Wendt Surrounding Signifiers @thomas_wendt
  53. 53. Pitch Thomas Wendt Surrounding Signifiers @thomas_wendt
  54. 54. Critique Thomas Wendt Surrounding Signifiers @thomas_wendt
  55. 55. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  56. 56. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  57. 57. nd 2 Thomas Wendt Iteration Surrounding Signifiers @thomas_wendt
  58. 58. Thomas Wendt Surrounding Signifiers @thomas_wendt
  59. 59. Pitch Thomas Wendt Surrounding Signifiers @thomas_wendt
  60. 60. Critique Thomas Wendt Surrounding Signifiers @thomas_wendt
  61. 61. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  62. 62. Group Sketch Thomas Wendt Surrounding Signifiers @thomas_wendt
  63. 63. Thomas Wendt Surrounding Signifiers @thomas_wendt
  64. 64. Pitch Thomas Wendt Surrounding Signifiers @thomas_wendt
  65. 65. Critique Thomas Wendt Surrounding Signifiers @thomas_wendt
  66. 66. Schedule 2:00-2:30 2:30-2:35 2:35-2:45 2:45-3:15 3:15-3:30 3:30-4:00 4:00-4:45 4:50-5:00 Thomas Wendt Context Intro to Design Studio Persona and Problem Storyboard Break Individual Sketch Group Sketch Post Mortem Surrounding Signifiers @thomas_wendt
  67. 67. THANKS! Thomas Wendt Surrounding Signifiers @thomas_wendt thomas@srsg.co srsg.co Thomas Wendt Surrounding Signifiers @thomas_wendt

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