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Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
Designing for screens, interfaces, and experiences  a semiotic perspective
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Designing for screens, interfaces, and experiences a semiotic perspective

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This is a talk I gave at FutureM focusing on UX and semiotics. I chose to concentrate on picking apart the differences between screens, interfaces, and experiences. Semiotics and UX are both very much …

This is a talk I gave at FutureM focusing on UX and semiotics. I chose to concentrate on picking apart the differences between screens, interfaces, and experiences. Semiotics and UX are both very much concerned with things and their representations: interfaces and experiences, words and meaning...etc. This presentation was an attempt to start creating links between UX and semiotics through the question of interface vs. experience.

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    • 1. Designing for Screens, Interfaces, and Experiences: A Semiotic Perspective Thomas Wendt Founder and Principal UX Strategist Surrounding SignifiersSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 2. Surrounding Signifiers User Experience Product Development Strategy Enterprise Innovation Brand Strategy and SemioticsSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 3. Interfaces and Experiences The Semiotic Question Designing ExperiencesSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 4. “We live in a world where there is more and more information, and less and less meaning.” Jean Baudrillard http://3.bp.blogspot.com/_z70t4KiUrg0/S6tXcEmdDZI/AAAAAAAAAB4/0QvfduQ9Hvs/s1600/jean_baudrillard_13.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 5. Interface Speech “Language does not simply describe the world but also is part of the process of constituting and shaping the world that we experience.” Paul Dourish, Genevieve Bell. http://www.inspectorinsight.com/wp-content/uploads/2012/05/Rene_Magritte-La_trahison_des_images-1300px.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 6. GUI Roots The desktop GUI screen shaped how we think about interfaces. http://www.oldmouse.com/pics/misc/SIG-100.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 7. The Problem We’re still not sure how to take full advantage of interface capabilities. http://i808.photobucket.com/albums/zz4/ashburton88/IMG_0014.pngSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 8. The interface should be personal. http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 9. And practical. http://www2.2space.net/images/upl_news/110928/382724/full/phone-service-finally-penetrates-new-york-subway.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 10. And meaningful. http://1.bp.blogspot.com/-v-jEOcQ8I60/Tea1SLt8v6I/AAAAAAAAKYY/EWNUgSIVhvc/s1600/Leo-Granfather-90th-Birthday.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 11. The Solution? http://4.bp.blogspot.com/-HAPYogc2Yp0/TwGwtN2ZxtI/AAAAAAAAA5g/6zSw_-XXkqI/s1600/Minority+report+UI.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 12. Difference in Context Screen Interface Physical Thing that Screen-User Interaction Signifies Meaning in ContextSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 13. Difference in Context This app sucks Experience User’s interpretation of the interplay between screen, interface, and context.Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 14. Difference in Context This app sucks Experience User’s interpretation of the screen, interface, and context. BRAND?Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 15. Interfaces and Experiences The Semiotic Question Designing ExperiencesSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 16. Interpretation of Brands “The brand needs to be reframed as apiece of narrative. And it follows that the consumer is no longer a mere ‘receiver’of a message. We have finally established a model that places the consumer in apivotal role--as a reader of brand activity.” Chris Barnham https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS5r6XAsLDivJ5hi8RxzgFDJtky9RY9V3JHZtQI2Fr2iKMNjTbx24JoiWM Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 17. Interaction ProductionDesigner User Design space Interaction spaceSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 18. Designer’s Deputy “In order to communicate the design vision to users, designers must step forward as legitimate interlocutors in human–computer interaction. Since they are not physically present at interaction time, they must speak through the system, which then becomes the designers’ deputy.” Clarisse de Souza Designer’s DeputySurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 19. Signification “Present-day programmers and designers speak through the mouth of their machines.” P.B. Andersen Language SignificationSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 20. Semiotic Production This app sucks SemiosisSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 21. Meaning ProductionDesigner User Represent data with symbolsSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 22. Meaning ProductionDesigner User Represent data And create with symbols meaningSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 23. Meaning Production Through the screenDesigner User Represent data And create with symbols meaningSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 24. Designer’s ChallengeDesigner User Design space Interaction space How do we maximize the design space...Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 25. Designer’s ChallengeDesigner User Design space Interaction space How do we For meaningful maximize the interactions... design space...Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 26. And design for experiences?Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 27. Interfaces and Experiences The Semiotic Question Designing ExperiencesSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 28. Design Methods Contextual Inquiry Ethnography Participatory Design Storyboarding http://lovelearn.files.wordpress.com/2008/11/dsc03771.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 29. Contextual Inquiry: Direct observation within the context of everyday use http://team5dblog.files.wordpress.com/2012/09/Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 30. Ethnography: Indirect observation directly within the context of everyday use http://brettswanson.files.wordpress.com/2010/01/Surrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 31. Participatory Design: Users participating in the design process http://nishakurani.com/mrWalk.jpgSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 32. Storyboarding: Method of sketching a narrative from beginning to end http://libraryux.files.wordpress.com/2011/11/virgo-sketch.pngSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co
    • 33. Thanks! Get in touchSurrounding Signifiers #UXSemiotics srsg.co | @thomas_wendt | thomas@srsg.co

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