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Context in Mobile UX StrategyThe importance of being fickle         Thomas Wendt         Surrounding Signifiers         @th...
Thomas Wendt       UX Strategist       Currently working a mobile innovation       team at American Express       Moonligh...
Surrounding Signifiers                                  Strategy.Design.Theory                        User Experience      ...
Positioning Context       A Question of Differences       Strategy and the Interface       Designing for ContextSurroundin...
3                        Definitions                                            http://gogorunning.com/wp-content/uploads/...
Defining “Context”       Webster says...        1. The parts of a discourse that surround a word        or passage and can ...
Defining “Context”       Winograd says...      “The notion of ‘context’ has been adapted to      computing from its origina...
Defining “Context”       Harman says...      “World and thing do not stand next to each      other as separate realities, b...
WORLD                           Unfocused Existence                             Decision-oriented                        I...
FragmentationSense of self is focused on many concerns at once.Surrounding Signifiers         srsg.co | @thomas_wendt | tho...
Connections      Context is found in     the interconnections     between self, world,       and microworlds.Surrounding S...
Differences    Meaning emerges out     of the differences    between self, world,      and microworld.Surrounding Signifier...
Positioning Context       A Question of Differences       Strategy and the Interface       Designing for ContextSurroundin...
Which one is mobile?Surrounding Signifiers                      srsg.co | @thomas_wendt | thomas@srsg.co
Why?Surrounding Signifiers          srsg.co | @thomas_wendt | thomas@srsg.co
Which one is portable?Surrounding Signifiers                       srsg.co | @thomas_wendt | thomas@srsg.co
What’s the difference between                          mobility and portability?Surrounding Signifiers                     ...
What makes this thing mobile                           instead of portable?Surrounding Signifiers                          ...
Portable:from L.portabilis"that whichcan becarried"                        https://encrypted-tbn3.gstatic.com/images?q=tbn...
Portable:from L.portabilis"that whichcan becarried"                                                                       ...
Mobile:                        from L. mobilis "movable, easy to                        move; loose, not firm, pliable,   ...
Mobile is about                                potential and                                adaptation                    ...
Portable      Mobile                   carried       movable                   contained     fickle                   pred...
Remember     portable     phones?                                  http://gallery.nen.gov.uk/assets/0903/0000/0191/a0041.j...
When did they     stop being     portable and     become mobile?                                  http://gallery.nen.gov.u...
Portable phones           became mobile           when we           established           discourse with           them.  ...
Mobile UX           Strategy is           concerned with           the discourse           between user           and devi...
Mobile is about           emerging           systems of           meaning and our           relationship to           tech...
http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpgSurrounding Signifiers   srsg.co | @thomas_wendt ...
Positioning Context       A Question of Differences       Strategy and the Interface       Designing for ContextSurroundin...
Interface Evolution            Command Line Interface                                                                     ...
Interface Evolution            Command Line Interface   Graphical Interface                           Screen-BasedSurround...
Interface Evolution                             Discourse-Based                  Natural Interface      Organic InterfaceS...
“The subject of the    interface can never    get at "the real thing"    because the    structure of the    screen itself ...
Interface is                        not a screenSurrounding Signifiers                  srsg.co | @thomas_wendt | thomas@sr...
It’s an                        interaction                           spaceSurrounding Signifiers                 srsg.co | ...
movable                         fickle                        adaptiveSurrounding Signifiers              srsg.co | @thomas...
Strategy                        should also                            be                         movable                 ...
Traditional Strategy           Authoritative           Strategists are “the ones who are supposed to know.”           Fina...
Mobile UX Strategy           Adaptive           Able to adjust itself based on changing priorities and contexts. It       ...
Positioning Context       A Question of Differences       Strategy and the Interface       Designing for ContextSurroundin...
Device Sense Organs       Today   GPS   Accelerometer   Gyroscope   Compass   Camera lens   Microphone   Light Sensor   So...
Design for Dasein                Design for                being-there                                          http://1.b...
Design for Dasein                        there                                            http://1.bp.blogspot.com/_tOjzP9...
Interlude for Heidegger LOLZ                                       http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAA...
Find Meaning in Difference                                       http://upload.wikimedia.org/wikipedia/commons/7/7f/      ...
Design Methods Contextual Inquiry Ethnography Participatory Design Storyboarding Contextual Personas                      ...
Contextual Inquiry:                        Direct observation within                        the context of everyday       ...
Ethnography:                        Indirect observation                        directly within the                       ...
Participatory Design:        Users participating in the        design process                                             ...
Storyboarding:                        Method of sketching                        a narrative from                        b...
Personas:             Great place to             start...terrible             place to end.                               ...
Personas incontext                                                                             THINKING                   ...
Personas in                                                                                  Taskcontext                  ...
Design for Systems   Experiences       over screens                        Connections                        over individ...
Examples and Anti-ExamplesSurrounding Signifiers    srsg.co | @thomas_wendt | thomas@srsg.co
Examples and Anti-ExamplesSurrounding Signifiers    srsg.co | @thomas_wendt | thomas@srsg.co
Examples and Anti-ExamplesSurrounding Signifiers    srsg.co | @thomas_wendt | thomas@srsg.co
Thanks!                                         Get in touchSurrounding Signifiers             srsg.co | @thomas_wendt | th...
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Context in Mobile UX Strategy: the importance of being fickle

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This presentation is an attempt to examine the philosophical roots of the mobile experience and look at how these origins affect current design. I focused on context-aware systems, but much of the thinking can be applied to the broader mobile space.

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  • \n
  • Built on the idea that insight comes from differences. \nDefine about what mobile is by exploring what it is not\n
  • Goal: begin at the beginning, create shared understanding of what “mobile” is and how to approach designing for it\nLack of shared definitions\nIt’s not enough to claim that mobile is ubiquitous \nBegin with a question of naming\n
  • Ask the audience\n
  • Probably chose this one\n
  • Ask why they chose that one\nWhat makes it mobile?\n
  • Ask the audience\n
  • Ask the audience\n
  • Ask the audience\n
  • First we need to define portable and mobile\n
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  • Ask the audience\n
  • Ask the audience\n
  • Not just a tool but an agent of interaction\n
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  • Talk about VUI\n literal conversation\n how to decide visual vs vocal/auditory feedback\n VUI only works in context with very specific use cases\n
  • Defining context\n
  • Define context.\nDiscourse between individual and environment that establishes meaning\n
  • Need to find a middle ground\n
  • Strategy and methods for contextual design\n
  • Contextual design begins with examining environments. \n
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  • These facilitate discourse between user and system\nSense organs of the device\n
  • Methods that assist with contextual design\nThe practices focus on the user’s individual behavior and mindset\n
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  • Preliminary framework for designing discourse\nMobile is blending strategy and interface design\n
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  • Mobile UX strategy is about designing discourse\n
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  • Transcript of "Context in Mobile UX Strategy: the importance of being fickle"

    1. 1. Context in Mobile UX StrategyThe importance of being fickle Thomas Wendt Surrounding Signifiers @thomas_wendt Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    2. 2. Thomas Wendt UX Strategist Currently working a mobile innovation team at American Express Moonlighting as founder of Surrounding Signifiers, a strategy/ design consultancy and think tank Background in continental philosophy, psychology, and literary theory Enjoys cupcakesSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    3. 3. Surrounding Signifiers Strategy.Design.Theory User Experience Product Strategy Development Enterprise Brand Strategy and Innovation SemioticsSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    4. 4. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    5. 5. 3 Definitions http://gogorunning.com/wp-content/uploads/2011/07/IMG_1563.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    6. 6. Defining “Context” Webster says... 1. The parts of a discourse that surround a word or passage and can throw light on its meaning 2. The interrelated conditions in which something exists or occurs.Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    7. 7. Defining “Context” Winograd says... “The notion of ‘context’ has been adapted to computing from its original use referring to language, which is reflected in the structure of the word itself: con (with) text. In using language we produce a text, either written or oral, intended to be interpreted by one or more other people. That text is not an encapsulated representation of an intended meaning, but rather is a cue that allows the anticipated audience to construct an appropriate meaning.” Terry Winograd, Architectures for ContextSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    8. 8. Defining “Context” Harman says... “World and thing do not stand next to each other as separate realities, but interpenetrate one another. They are unified without melting together, in a middle ground that Heidegger calls ‘the between.’ Language is nothing other than this between. The between is also called ‘the difference.’” Graham Harman Heidegger Explained: From Phenomenon to ThingSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    9. 9. WORLD Unfocused Existence Decision-oriented Influenced by Microworlds MICROWORLD Focused Existence Task-oriented Influenced by WorldSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    10. 10. FragmentationSense of self is focused on many concerns at once.Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    11. 11. Connections Context is found in the interconnections between self, world, and microworlds.Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    12. 12. Differences Meaning emerges out of the differences between self, world, and microworld.Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    13. 13. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    14. 14. Which one is mobile?Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    15. 15. Why?Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    16. 16. Which one is portable?Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    17. 17. What’s the difference between mobility and portability?Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    18. 18. What makes this thing mobile instead of portable?Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    19. 19. Portable:from L.portabilis"that whichcan becarried" https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSSmcY0NowHsOVU- dM1E-Aopm1io4AK_Trby6b0JOhqQuh9fqb7hgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    20. 20. Portable:from L.portabilis"that whichcan becarried" Portability is about containment and predictability https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSSmcY0NowHsOVU- dM1E-Aopm1io4AK_Trby6b0JOhqQuh9fqb7hgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    21. 21. Mobile: from L. mobilis "movable, easy to move; loose, not firm, pliable, flexible, susceptible, nimble, quick; changeable, inconstant, fickle” http://gee.is/wp-content/uploads/SAM_1608-1-300x267.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    22. 22. Mobile is about potential and adaptation Mobile: from L. mobilis "movable, easy to move; loose, not firm, pliable, flexible, susceptible, nimble, quick; changeable, inconstant, fickle” http://gee.is/wp-content/uploads/SAM_1608-1-300x267.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    23. 23. Portable Mobile carried movable contained fickle predictable adaptive http://etc.usf.edu/clipart/41700/41717/FC_Infinity_41717_lg.gifSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    24. 24. Remember portable phones? http://gallery.nen.gov.uk/assets/0903/0000/0191/a0041.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    25. 25. When did they stop being portable and become mobile? http://gallery.nen.gov.uk/assets/0903/0000/0191/a0041.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    26. 26. Portable phones became mobile when we established discourse with them. http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    27. 27. Mobile UX Strategy is concerned with the discourse between user and device. http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    28. 28. Mobile is about emerging systems of meaning and our relationship to technology. http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    29. 29. http://www.thestyleblogger.com/wp-content/uploads/2011/04/Mike-China-1.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    30. 30. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    31. 31. Interface Evolution Command Line Interface Graphical Interface Natural Interface Organic Interface http://bifano.me/nic/wp-content/uploads/2009/01/picture-21.png, http://www.betaarchive.com/imageupload/2012-06/1339872566.or.57840.png, http://farm2.static.flickr.com/1040/532938678_8563104902_o.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    32. 32. Interface Evolution Command Line Interface Graphical Interface Screen-BasedSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    33. 33. Interface Evolution Discourse-Based Natural Interface Organic InterfaceSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    34. 34. “The subject of the interface can never get at "the real thing" because the structure of the screen itself condemns it to representations.” Andre Nusselder Interface Fantasy: A Lacanian Cyborg Ontology http://www.inc.com/uploaded_files/image/Face_Time_IN0712GOO14_Full_18355.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    35. 35. Interface is not a screenSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    36. 36. It’s an interaction spaceSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    37. 37. movable fickle adaptiveSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    38. 38. Strategy should also be movable fickle adaptiveSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    39. 39. Traditional Strategy Authoritative Strategists are “the ones who are supposed to know.” Finalized Strategy is positioned as the final answer to the most important question: “how do we succeed?” Rigid Parameters set by the strategic framework are the lines separating success from failure.Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    40. 40. Mobile UX Strategy Adaptive Able to adjust itself based on changing priorities and contexts. It embraces the fickle nature of how we exist in the world. Balanced Designed for commonalities and differences across devices, users, and contexts. Discourse-Driven Facilitates discourse between user and system.Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    41. 41. Positioning Context A Question of Differences Strategy and the Interface Designing for ContextSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    42. 42. Device Sense Organs Today GPS Accelerometer Gyroscope Compass Camera lens Microphone Light Sensor Someday Altimeter Heart monitorSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    43. 43. Design for Dasein Design for being-there http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAAAAAAS4 isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+imSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    44. 44. Design for Dasein there http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAAAAAAS4 isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+imSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    45. 45. Interlude for Heidegger LOLZ http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAAAAAAS4 isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned+imSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    46. 46. Find Meaning in Difference http://upload.wikimedia.org/wikipedia/commons/7/7f/ Babbage_Difference_Engine_(1).jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    47. 47. Design Methods Contextual Inquiry Ethnography Participatory Design Storyboarding Contextual Personas http://lovelearn.files.wordpress.com/2008/11/dsc03771.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    48. 48. Contextual Inquiry: Direct observation within the context of everyday use http://team5dblog.files.wordpress.com/2012/09/Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    49. 49. Ethnography: Indirect observation directly within the context of everyday use. http://brettswanson.files.wordpress.com/2010/01/Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    50. 50. Participatory Design: Users participating in the design process http://nishakurani.com/mrWalk.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    51. 51. Storyboarding: Method of sketching a narrative from beginning to end http://libraryux.files.wordpress.com/2011/11/virgo-sketch.png http://lovelearn.files.wordpress.com/2008/11/dsc03771.jpgSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    52. 52. Personas: Great place to start...terrible place to end. http://iat333team14.files.wordpress.com/2010/11/Surrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    53. 53. Personas incontext THINKING cognitive assumptions, education, learning ability Cognitive DOING Physical physical activity & ability, habits, preferences, sensory Emotional FEELING psychological state, anxiety, confidence, stress, desire Andrew Hinton / andrewhinton.comSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    54. 54. Personas in Taskcontext Task Need Cognitive Task Situation Physical Task Need Need Emotional Task Task Task Task Andrew Hinton / andrewhinton.comSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    55. 55. Design for Systems Experiences over screens Connections over individuals Discourse over deviceSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    56. 56. Examples and Anti-ExamplesSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    57. 57. Examples and Anti-ExamplesSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    58. 58. Examples and Anti-ExamplesSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
    59. 59. Thanks! Get in touchSurrounding Signifiers srsg.co | @thomas_wendt | thomas@srsg.co
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