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Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
Social Media Branding For Computing Professionals - BCS - 15 January 2013
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Social Media Branding For Computing Professionals - BCS - 15 January 2013

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In this era of easy online access to information about any individual or service, it is essential for those working in the computing trade to professionally present and promote themselves on the World …

In this era of easy online access to information about any individual or service, it is essential for those working in the computing trade to professionally present and promote themselves on the World Wide Web. Dr. Thomas Lancaster from Birmingham City University teaches his own computing students how to increase their employability prospects by building themselves into their own professional online brand. He also runs workshops on social media marketing and branding aimed at academics.

This case study led presentation is intended to demonstrate the necessity for professionals and academics within the computing field to engage with online branding. More importantly, it is designed to show people how they can make themselves both findable online and branded using their own web sites and social media properties such as Facebook and LinkedIn. The presentation will be useful both for those computing professionals looking to construct their own web presence and those wanting to build up online professional brands for co-workers and clients.

This presentation was delivered to the Cheltenham and Gloucester branch of the British Computer Society on 15 January 2013.

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  • 1. Social Media Branding For Computing Professionals Dr. Thomas Lancaster Birmingham City University http://thomaslancaster.co.uk
  • 2. What Turns A Successful Academic ToThe Dark Side? http://www.wharfebankbrewery.co.uk/people/6/tony-jenkins/ Social Media Branding - BCS 15/01/2013
  • 3. http://www.fleece-otley.co.uk/Social Media Branding - BCS 15/01/2013
  • 4. “Google It…” Social Media Branding - BCS 15/01/2013
  • 5. These Are All Brands… (Sorry, Tony) Social Media Branding - BCS 15/01/2013
  • 6. Actually, If You Want To Be Amused… http://www.tony-jenkins.co.uk/project-commons/participants.html Social Media Branding - BCS 15/01/2013
  • 7. www.tony-jenkins.co.uk Social Media Branding - BCS 15/01/2013
  • 8. People Are Brands Too… Social Media Branding - BCS 15/01/2013
  • 9. My Brand? Social Media Branding - BCS 15/01/2013
  • 10. My Background? Social Media Branding - BCS 15/01/2013
  • 11. But, Branding Is Useful For…• Academics – own career management• Academics – leading by example• Academics – teaching for students• IT Professionals – own career management• Freelancers – bring customers to own business• Freelancers – build an online showcase• Marketers – provide branding services for other IT professionals Social Media Branding - BCS 15/01/2013
  • 12. “I dont think I am an actress. I think Ivecreated a brand and a business.”Pamela Anderson (Actress?)“A brand is what people say about youwhen you’re not in the room.”Jeff Bezos (CEO Of Amazon) Social Media Branding - BCS 15/01/2013
  • 13. Protecting Your Brand… Social Media Branding - BCS 15/01/2013
  • 14. Social Media Exists With Or WithoutYou…The ConversationPrism (v3.0)http://www.theconversationprism.com Social Media Branding - BCS 15/01/2013
  • 15. Social Media Branding - BCS 15/01/2013
  • 16. Your Social Media Presence Is Part OfYour Brand…• Traditionally, employers of our students would be looking for: – Their CV and Application Form content – Their degree results – Their performance during the Job Selection process• But how do students stand out? Social Media Branding - BCS 15/01/2013
  • 17. A Degree Is A Degree… I call this the “So What?” factor Social Media Branding - BCS 15/01/2013
  • 18. Addressing The “So What” Factor…• Some common methods with Computing include: – Work Experience – Industrial Sandwich Year Placement – Taking Part In Student Competitions – Portfolio Of Work – Freelance Experience – Interest In Computing Outside The Classroom – Participation Towards Open Source Projects – Evidence Of Entrepreneurship – Project Tailored Towards Employment http://www.go2web20.net Social Media Branding - BCS 15/01/2013
  • 19. But The Most Important Method… A visible online brand… http://www.cvickers.co.uk/ Social Media Branding - BCS 15/01/2013
  • 20. Branding Gets Results… “Ive been recently offered a full-time place at a startup over in San Francisco, theyve recently closed a big round of funding and are looking to build a great team. They approached me and asked if I could join them, fulfilling a design role. This isnt the only startup this has happened with. Ive had a total of 5 offers over the last year.” Birmingham City University BSc (Hons) Computer Science student Social Media Branding - BCS 15/01/2013
  • 21. The End Of CVs? Social Media Branding - BCS 15/01/2013
  • 22. Jobs Through Social Media• 1 in 6 American job seekers found their most recent job through social media – 40% attributed this to LinkedIn – 78% to Facebook – 42% to Twitter “I wasnt scouted. I involved myself in a brands Facebook page and a company which works with that brand took an interest in me and offered me a job.” Zachary Chastain http://techcrunch.com/2011/11/16/social-recruiting Social Media Branding - BCS 15/01/2013
  • 23. The Future Of Recruitment Is ThroughSocial Media? http://www.rolepoint.com/ Social Media Branding - BCS 15/01/2013
  • 24. Employers Know This…http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic Social Media Branding - BCS 15/01/2013
  • 25. What Does Google Think? Social Media Branding - BCS 15/01/2013
  • 26. Better Search Terms… • “thomas lancaster” bcu • “thomas lancaster” “birmingham city university” • “thomas lancaster” birmingham • “contract cheating” • And, direct searches on: • Facebook • YouTube • etc Social Media Branding - BCS 15/01/2013
  • 27. They Are Not All Me… Social Media Branding - BCS 15/01/2013
  • 28. Search Engine Control Is Vital…• What does Google say when you search for yourself?• Can you be found?• Can your Facebook profile be found?(for people “of a certain age” not having a Facebook profileis often suspect) Social Media Branding - BCS 15/01/2013
  • 29. Taking Control…• Computing professionals need – A professional web site that they control – A professional email address – A professional social media presence – High quality content – It all comes down to personal marketing and branding Social Media Branding - BCS 15/01/2013
  • 30. First Step – Preparation• Identify a name to go by (for branding purposes)• Prepare consistent material: – Curriculum Vitae – Profile text (aka Advert) – Photos – Portfolio content (videos, pictures, examples) Social Media Branding - BCS 15/01/2013
  • 31. Second Step – A Domain• Ideally:• FirstnameLastname.co.uk – or• FirstnameLastname.com• Second Resort – Initials, Suffix or Prefix:• FirstInitialLastname.co.uk• FirstnameLastnameComputing.com• etc Social Media Branding - BCS 15/01/2013
  • 32. Third Step – An Email Address• Ideally, based around the domain name:• john@jsmithcomputers.com• Failing that, a Gmail address (or similar) Social Media Branding - BCS 15/01/2013
  • 33. Fourth Step – Defining Accounts• Google Account (Mail, YouTube, Google+)• Facebook Account (clean this up)• LinkedIn Account• Twitter Account• “Career Specific” Accounts• Github (and other “social coding” sites)• Online forums• “Internal” Accounts? Social Media Branding - BCS 15/01/2013
  • 34. Account Notes• All accounts should have a public view with information and a photo – Facebook account should be cleaned• Account details should be filled out completely and sensibly• Accounts should have some content to position the student as interested in their preferred field• “Friends” and “Contacts” should be added• Groups and discussions should be joined• “Vanity urls” should be registered• Accounts should be linked together Social Media Branding - BCS 15/01/2013
  • 35. Fifth Step – Professional Website • Simple website to direct employers to (include on CV) • Recommend production of this using the WordPress blogging platform • Contains: – Portfolio – CV – “Best” Content • Again, crosslink to other Social Media presences(for searchability purposes) Social Media Branding - BCS 15/01/2013
  • 36. ThomasLancaster.co.uk Social Media Branding - BCS 15/01/2013
  • 37. ThomasLancaster.co.uk/blog Social Media Branding - BCS 15/01/2013
  • 38. Simple WordPress Control Panel Social Media Branding - BCS 15/01/2013
  • 39. Social Media http://www.linkedin.com/in/thomaslancaster Social Media Branding - BCS 15/01/2013
  • 40. Post To The Sites (Not Onerous)• Some ideas focused around students: – Short blog posts and tweets – Commentary on the technology news – Observations – Discussions – Articles – Examples of the work that they’re doing – Videos Social Media Branding - BCS 15/01/2013
  • 41. One Post Covers Multiple Sites…• A new video = – Show it as a blog post – Tweet about it – Comment on Facebook – Comment on LinkedIn• This can all be automated Social Media Branding - BCS 15/01/2013
  • 42. Contribute Elsewhere• Join professional forums and add to the discussions – Can syndicate to blog• Actively look for opportunities… Social Media Branding - BCS 15/01/2013
  • 43. Guest Blog Posts… http://blogs.heacademy.ac.uk/stem/author/thomaslancaster/ Social Media Branding - BCS 15/01/2013
  • 44. Relevant Web Sites… http://www.contractcheating.com Social Media Branding - BCS 15/01/2013
  • 45. The Gaming Dimension @TheRyanGoodman http://www.thegamingdimension.com Social Media Branding - BCS 15/01/2013
  • 46. Or Be More Novel? http://shouldidomywork.com/ http://www.guardian.co.uk/money/2011/nov/0 4/data-recovery-deleted-coursework Social Media Branding - BCS 15/01/2013
  • 47. For Computing Professionals http://www.tubblog.co.uk/ Social Media Branding - BCS 15/01/2013
  • 48. For Computing Academics http://scholar.google.com/citations?user=lViA0GAAAAAJ&hl=en Social Media Branding - BCS 15/01/2013
  • 49. And, Even Slides Can Have Value… http://www.slideshare.net/ThomasLancaster Social Media Branding - BCS 15/01/2013
  • 50. But Also… http://www.youtube.com/watch?v=nzneHOZTuX4http://thomaslancaster.co.uk/blog/plagiarism-indicators-for-academics/ Social Media Branding - BCS 15/01/2013
  • 51. Other ResourcesEnhancing The Employability Of Computing StudentsThrough An Online Professional Presence Workshophttp://www.bcu.ac.uk/tee/events/previous-events/employability-workshopTeaching Materials For Studentshttp://www.bcu.ac.uk/tee/events/previous-events/employability-workshopUpcoming HEA Workshop “Professional Presences ForAcademics” (May 9 2013)http://www.heacademy.ac.uk/events/detail/2013/9-May-Birmingham-STEM Social Media Branding - BCS 15/01/2013
  • 52. Any Questions? Social Media Branding - BCS 15/01/2013

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