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Developing Student Employability Through The Creation Of Online Professional Identitites - Using Learning Technologies To Develop Employability Skills Workshop - 11/07/2013
 

Developing Student Employability Through The Creation Of Online Professional Identitites - Using Learning Technologies To Develop Employability Skills Workshop - 11/07/2013

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When helping students to become employable, it is important that they fully consider the content of their professional identities online. This forms part of their overall professional presence, which ...

When helping students to become employable, it is important that they fully consider the content of their professional identities online. This forms part of their overall professional presence, which can form a part of the job selection process for careers. This session, delivered at a Higher Education Academy workshop at the University of Salford, explores the role of professional identities within the employment process and considers how these can be considered within teaching.

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    Developing Student Employability Through The Creation Of Online Professional Identitites - Using Learning Technologies To Develop Employability Skills Workshop - 11/07/2013 Developing Student Employability Through The Creation Of Online Professional Identitites - Using Learning Technologies To Develop Employability Skills Workshop - 11/07/2013 Presentation Transcript

    • 1@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Developing Student Employability Through The Creation Of Online Professional Identities Using Learning Technologies to Develop Employability Skills Workshop Thomas Lancaster Thursday, 11 July 2013
    • 2@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Employability In Context
    • 3@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Why I’m Interested In Employability Thomas Lancaster Senior Lecturer in Computing at Birmingham City University Programme Leader BSc Computer Science Teach Professional/Employability Skills HEA TDG Funded Research “Improving Industrial Sandwich Year Placements For Computing Students” Developed and Delivered HEA Employability and Online Professional Identity Workshops Social Media Advocate
    • 4@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Not Just Computing! Online Professionalism is equally valid for all academic subjects Students should be expected to be fully computer literate in order to gain professional employment An Online Professional Identity is one of the clearest methods through which a student can demonstrate their computer literacy
    • 5@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk The Difference Maker?
    • 6@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk How Do Students Become Employed? Traditionally, they showcase their skills and perform well during an employment selection process
    • 7@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Like This? http://www-05.ibm.com/employment/uk/graduate-programmes/apply/index.shtml
    • 8@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk The Problem The student has done little to set themselves apart from their competition The “so what…” factor
    • 9@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk We Can Help Our Students Show More Work Experience Assignments Simulating Industry Industrial Sandwich Year Placements Participation In Student Competitions Portfolio Of Work Interest In Their Subject Outside The Classroom Evidence Of Entrepreneurship Project or Dissertation Tailored Towards Employment
    • 10@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Applications Are Dead http://online.wsj.com/article/SB10001424052970203750404577173031991814896.html
    • 11@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Social Media Provides Jobs 1 in 6 American job seekers found their most recent job through social media 40% attributed this to LinkedIn 78% to Facebook 42% to Twitter “I wasn't scouted. I involved myself in a brand's Facebook page and a company which works with that brand took an interest in me and offered me a job.” Zachary Chastain http://techcrunch.com/2011/11/16/social-recruiting
    • 12@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Online Identity Is Important
    • 13@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Employers Know About Online Identities http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic
    • 14@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Students Need To Showcase Their Brand http://www.ashleyksmith.com
    • 15@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Some More http://www.adamtsmith.co.uk http://www.alaurentiu.com http://ayeshaprofessionalpresence.webnode.com
    • 16@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk The Technical Side This looks difficult But, setting up an online professional identity is well within the technical ability of most students No web design experience needed
    • 17@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Third Party Services http://www.linkedin.com/in/rizhwan http://portfolio.bcu.ac.uk/user/view.php?id=59163
    • 18@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk To Include Minimally Professional Email Address Google Account LinkedIn Facebook Twitter Ideally Own Website
    • 19@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Control What Other People See
    • 20@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk
    • 21@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Direct Control http://thomaslancaster.co.uk http://thomaslancaster.co.uk/blog
    • 22@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk A Few Others… http://www.youtube.com/user/DrThomasLancaster http://uk.linkedin.com/in/thomaslancaster http://www.bcu.ac.uk/tee/ctn/our-staff/thomas-lancaster
    • 23@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk How I Get Students Involved
    • 24@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk I Teach And Assess This Professional Practice UG2 (over 2012-2013 year) Level 5 (Year 2) module taken as part of BSc Computer Science and BSc Business Information Technology Approximately 120 students Including Direct Entry students 15 credits Taught over 20 weeks (19 teaching weeks) Module covers employability and project/research skills
    • 25@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Employability Content Week Topic Week Topic 1 Online Professional Representation 5 Personal Development Planning 2 The Placement Selection Process 6 Assessment Centre Simulation 3 CV Writing And Application Forms 7 Time Management And Planning 4 Aptitude Tests 8 Interview Techniques
    • 26@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Assessment Create a Professional Online Presence (using your own website or one other delivery platform of your choice) This should support placement and job applications (encourage real life use) This should show creativity (and answer the “so what?” question) The Professional Online Presence should include: Appropriate information to present you in a positive light CV 2 year Personal Development Plan
    • 27@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Does It Work?
    • 28@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Some Findings Students generally seem appreciative of the practical approach to employability incorporated into the module Many seem shocked that employers and academics know about social media (their secret home) Highest take up is with using LinkedIn, which few students had a profile on before teaching
    • 29@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Some Challenges Difficult to encourage involvement from international students Some students remove their Online Professional Identities after assessment, or do not wish to engage with employability Need to encourage teaching staff to “lead by example” Getting students to actively market themselves requires an approach across more than one module
    • 30@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk To Find Out More
    • 31@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Slides And Resources HEA Computing Workshops “Enhancing The Employability Of Computing Students Through An Online Professional Presence” (slides and teaching resources) http://www.bcu.ac.uk/tee/events/previous-events/employability-workshop “Professional Presences for Academics” http://www.heacademy.ac.uk/events/detail/2013/9-May-Birmingham-STEM Other External Sessions HEA STEM Conferences 2012 (Workshop) and 2013 (Paper and Talk) British Computer Society – Cheltenham and Gloucester Branch (Talk)
    • 32@DrLancaster slideshare.net/ThomasLancaster ThomasLancaster.co.uk Contact Details Thomas Lancaster: http://thomaslancaster.co.uk thomas.lancaster@bcu.ac.uk Or Tweet Me: @DrLancaster Slides Available At: http://slideshare.net/ThomasLancaster