Social Media use in the Church

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  • 1. Social Media: TGIF Thomas G. James Resource ManagerLewis Center for Church Leadership
  • 2. Outline• Why Social Media?• Facebook, Twitter & others• Which Social Media platforms fit my needs best? – P.O.S.T. Strategy
  • 3. Consider Marketing Stats• Using Statistics from BrandON – BrandON! is a marketing and strategy firm focusing on integrating the latest technology and social media
  • 4.
  • 5. FacebookGroups vs. Fan Pages
  • 6. Fan Pages: What to share• Upcoming events• Follow up from past events• Share stories about people who are involved in Christian Education• Tag photos of past events
  • 7. Group Pages: What to share• Upcoming events• Follow up from past events• Share stories about people who are involved in Christian Education• Tag photos of past events• Facilitate conversation• Prayer requests / Life changes
  • 8. Facebook Study Groups• Create a new group online – Example:
  • 9. Twittergrowing your follower list
  • 10. Grow Your Twitter Audience• Follow other people / people in your church• Use #hashtags• Use @replies• Learn how to use the search function – #stumin – #collegemin – #cmconnect – #fammin
  • 11. Grow Your Twitter Audience• Shorten your tweets – 140 characters is allowed maximum, try 100 – Allow for hashtags and RT information• Share spiritual practices – Don’t ask for long, drawn out disciplines• Set a schedule – Don’t become addicted, pace yourself – Allow for emergency news, but find a common time for tweeting – people will learn your schedule
  • 12. Grow Your Twitter Audience• Be conversational – Ask questions – provoke responses
  • 13. Patchfree advertising local news
  • 14. What is Patch?•A community-specific news and informationplatform providing local coverage for individualtowns and communities•Helps users learn about and participate inwhat’s going on in their community • news and events • photos and videos from around town • local businesses information • Discussion forums • Announcements, photos, and reviews
  • 15. Social Media• General Rules – UPDATES – Not a Personal Account – Spice up your FB / Twitter pages • Pagemodo • TwitBacks, FreeTwitterDesigner – Logo and/or people … not church buildings
  • 16. Social Media Strategy• What do you currently have in place?• P.O.S.T. Method – People – Objectives – Strategy – Technology
  • 17. People• Who is your audience – what are their capabilities? – What are the best modes of communication? – When is the best time of day to communicate? – Different forms of communication will reach different groups of people.• Who will be executing the plan? – Who will be sending out messages? – Who will NOT be sending out messages?
  • 18. Objectives• What are you trying to accomplish? – Are you creating a platform to listen or to converse? – Is your social media usage for evangelizing or energizing?• How will you measure success? – First, establish an objective – Second, determine how you will measure success
  • 19. Strategy (or Next Steps)• How will relationships inside and outside the church change by using social media? – What aspects of your church’s culture does social media challenge? • Budget • Staff / volunteers • Existing structures and processes• Imagine the end point, and allow that to determine where to begin.
  • 20. Technology• Your social media strategy is not A technology. – Facebook, Twitter, blogs, email, website … these are tools to help your ministry succeed in carrying out your strategy• Once you have determined your people, your objectives and your strategy, choose your technology• Continue to learn how social media is changing, and adapt your use accordingly
  • 21. Questionswww.churchleadership.comLeading Ideas e-newsletter