An Approach to Concept Mapping Big Data
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An Approach to Concept Mapping Big Data



What do you mean? ...

What do you mean?
Content + Structure = Meaning -> Understanding
Thomas Frisendal
Business Information Consultant, Author
Presented at Big Data Viz in Copenhagen, Denmark on May 25th, 2013.



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An Approach to Concept Mapping Big Data An Approach to Concept Mapping Big Data Presentation Transcript

  • ©  2013  Thomas  Frisendal  WHAT DO YOU MEAN?Content + Structure = Meaning->UnderstandingThomas FrisendalBusiness Information Consultant, AuthorPresented at Big Data Viz in Copenhagen, Denmarkon May 25th, 2013.1  BigDataViz  Copenhagen  May  25,  2013  AN APPROACH TO CONCEPT MAPPING BIG DATA
  • ©  2013  Thomas  Frisendal  REALLY COOL DATA VISUALIZATION25/06/13   2  hBp://­‐diabetes  
  • ©  2013  Thomas  Frisendal  25/06/13   3  Residents  REALLY COOL DATA VISUALIZATION3  hBp://­‐diabetes  CounLes  Diabetes  Poverty  Obesity  Color  
  • ©  2013  Thomas  Frisendal  YOU ANALYSEAND THEN YOU CHANGEBut,You cannotchange whatyou do notunderstand!25/06/13   4  
  • ©  2013  Thomas  Frisendal  GOING BOTTOM-UP?25/06/13   5  
  • ©  2013  Thomas  Frisendal  BUT WHAT DOES IT MEAN?25/06/13   6  Of  what?  ABen-­‐dance?  Session?  
  • ©  2013  Thomas  Frisendal  IN ORDER TO CHANGE SOMETHING,YOU NEED CREATIVITY”So much of creation isabout discovery - and youcan’t discover anything, ifyou can’t see what you aredoing”Bret Victor (former Apple user interface designer),CUSEC 2012 keynote: Inventing on Principle25/06/13   7  
  • ©  2013  Thomas  Frisendal  CHALLENGES FOR THE BUSINESS ANALYST•  Understand – Intuition or Reason?•  Visualize•  Create ideas•  Describe prototypes•  Test the validity of prototypes?•  Draw up a solution?How to talk to the Intuition?25/06/13   8  
  • ©  2013  Thomas  Frisendal  Institute for Human & Machine CognitionCMAPTOOLS®   9  
  • ©  2013  Thomas  Frisendal  CASE STUDY: is a wholesaler buying and selling a number of products within HI-FI – mostlyloudspeakers.The goods are grouped into active and inactive loudspeakers. They come in different colorsand sizes and fit different room sizes. Furthermore they are categorized in a producthierarchy going from brands to model series to model to budget numbers and – at thelowest level – the actual product. The product also has an item number, a description, asales price and a weight (in kg). The product status can be “ordered”, “active” and“discontinued”. Every model series has a product manager from the marketingdepartment.The company buys the goods from a number of vendors (manufacturers and / or middlemen).There are different types of customers such as TV/Radio shops, electronics stores and largersupermarkets. Each customer (shop) has an appointed sales representative Every sale has an order date and a billing date. It also has the initials ofthe sales person, who registered the order. The customers are categorized in sizes (A, Band C) according to sales within the last 12 months.An employee may be a salesperson or a product manager (purchaser). The employes areorganized in departments (which have a code and a name).The fiscal year is the calendar year and the management reporting is done on a both weeklyand monthly basis.The reporting is focused on key figures like number and value of purchases, number of sales,turnover, margins, number of customers, number of invoices and invoice lines.Case: Loudspeaker Wholesaler25/06/13   10  
  • ©  2013  Thomas  Frisendal  200DECIBEL.BIZ – HIGH-LEVEL CONCEPTS25/06/13   11  
  • ©  2013  Thomas  Frisendal  200DECIBEL.BIZ – DETAILED CONCEPTS25/06/13   12  
  • ©  2013  Thomas  Frisendal  The concepts and their relationshipsused by the business in its daily work,expressed in its own languagein an intuitive way,enabling the business to participate inthe maintenance of it.25/06/13   13  A CONCEPT MAP DESCRIBES:
  • ©  2013  Thomas  Frisendal  SKETCHING25/06/13   14  
  • ©  2013  Thomas  Frisendal  ”GILLETTE’S BUSINESS MODEL”Visualized using:The Business Model Canvas +A top-level concept map25/06/13   15  
  • ©  2013  Thomas  Frisendal  ImplementationIdeationExplorationAbcBcdCde EfgGhi HijIjkJklKlmAbcAbcBcdCdeGhi HijIjkAbcBcdCde EfgGhiHijIjkJklAbcEfgJklAbcHijCdeGhi HijIjkJklKlmHigh-levelconceptualoverviewExplorative concept mapsas-is and/or wannabe futureAbcBcdCde EfgGhiHijIjkJklAbcEfgJklAbcHijAbcBcdCde EfgGhiHijIjkJklAbcEfgHijAbcPrototype solutionconcept sketchesWorking prototypeconcept mapssupplemented with denitionsiterationsAbcBcdCde EfgGhiHijIjkJklAbcEfgHijAbcAbcBcdCdeGhi HijIjkCdeGhi HijIjkJklKlmDocumentational andinstructionalconcept mapsSolutionconceptual designDESIGN THINKINGBUSINESSANALYSIS•  Same flow asan architect•  Fromexploration tobusinessdesign•  Frombusinessdesign tosolutiondesign25/06/13   16  
  • ©  2013  Thomas  Frisendal  WHAT WORKS?•  Content -> Understanding?– If the context is clear•  Content + Structure -> Meaning-> Understanding25/06/13   17  
  • ©  2013  Thomas  Frisendal  INTUITION VS. ANALYSIS•  When Intuition is best:–  Time Pressure–  Ill-Defined Goals–  Dynamic Conditions–  Experienced Participants•  When Analysis is best:–  Conflict Resolution–  Optimization–  Justification–  Computational Complexity25/06/13  Source:  The  Power  of  IntuiLon  by  Gary  Klein,  Currency  Books,  2003  18  
  • ©  2013  Thomas  Frisendal  CONCEPT MAP OF THE BUSINESS QUESTION25/06/13   19  
  • ©  2013  Thomas  Frisendal  DO YOU GROK NOW?•  Visualization: Content & Structure•  People, not engineering•  Business, not data25/06/13   20  Wikipedia:  To  grok  /ˈɡrɒk/  is  to  inLmately  and  completely  share  the  same  reality  or  line  of  thinking  with  another  physical  or  conceptual  enLty.  Author  Robert  A.  Heinlein  coined  the  term  in  his  best-­‐selling  1961  book  Stranger  in  a  Strange  Land.  In  Heinleins  view,  grokking  is  the  intermingling  of  intelligence  that  necessarily  affects  both  the  observer  and  the  observed.  
  • ©  2013  Thomas  Frisendal  ©  Springer,  2012  ISBN  978-­‐3-­‐642-­‐32843-­‐5  25/06/13   21  Check ourneweLearningcourses!