10 Reasons Why You Need to Increase Your Internet Advertising Budget
10 Reasons Why You Need to Increase Your Internet Advertising Budget WWW.DRIVECUSTOMERS.COM (401)400-0450 T D @ D R IV E C U S T O M E R S . C O M
10 Reasons Why You Need to Increase YourInternet Advertising Budget
#1) THE INTERNET IS A PRIMARY SOURCE OF INFORMATION Year over year the web has grown as a primary source of news & information while TV, Print and Radio continue to slip. 65% of 18-29 year olds use the web as a primary source of information. Only 22% of 30-49 year olds utilize the Newspaper as source of information. Radio scores lowest as a source of information across all demographics at 16% Total!
#2) Facebook Usage Beats TV Between 9am–5pm! Between 9am and 5pm, more consumers surveyed reported using Facebook than watching TV. This was true for each age group broken out from ages 15 to 46.Among adults ages 18-34, 44%said they went on Facebook(presumably while at work orschool) during the 9am to 5pmperiod, while 28% watched TV.
Face the Facts:• There are 240 Million Internet Users in the US• And 155 Million Registered Facebook Users in the US Sources: World Internet Usage Statistics Bureau, Facebook & CIAThat’s a whopping 65% of all Internet Users!
#4) MORE THAN 58% OF US CONSUMERS READ ONLINE REVIEWS! “The Pew Research Center has just published the results of a study on American’s e-commerce habits. Among the findings: 58% of Americans now report that they perform online research on the products and services that they are considering buying.”
#5) SOCIAL NETWORKS INFLUENCE PURCHASESSocial Networks Play a Crucial Role as aTrusted Source for ProductRecommendations Among Consumers.
#6) Internet Coupons Blow Away the Sunday Paper With the exception of “Instant On-Pack” redeemable Coupons, Internet Home Printed Coupons TRUMP all other channels! Last Place!
#7) The Death of NewspapersNewspaper Ad Revenues are in FREE FALL!Down nearly 40% since 2007! Consumers justdon’t read the Paper Anymore…
#9) Social Media Activity Increases Revenues by 18% “New research from social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period.” Source: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
#10) Internet Advertising is BOOMING! US Major Media Ad Spend for 2011 to 2015 Television: 39% and STAGNANT Internet: 18% and GROWING Newspapers: 13% and DECLINING Radio: 10% and STAGNANT Magazines: 9% and STAGNANT Directories: 5% and DECLINING Billboards: 4% and STAGNANT
#10A) Online Ad Spending is Growing Like Wildfire Double Digit Year over Year Growth!
ABOUT DRIVECUSTOMERS.COMThomas DiSanto brings with him more than 15 years experienceon the cutting edge of digital marketing and advertisingprograms. His impressive background includes manyaccomplishments, including having piloted one of the nation’s topsocial media programs for ADP, now serving thousands of AutoDealers in the US.In addition to managing multi-million dollar digital advertisingprograms for some of the Fortune 500′s elite, includingFord, Furrs Fresh Buffet, Elliot Management Corp., ChathamCapital, Konnessi LLC, Anthonys Pier 4, Reality TV Star KatrinaCampins, R&B Legend Carl Thomas, and Chow Fun FoodGroup (just to name a few), Tom also runs one of the top moviereview websites in the world.Tom is a master architect in the crafting and implementation ofclient-specific strategies that produce measurable results. His isa recognized expert in the area of Social Media, Search EngineMarketing, Search Engine Optimization and Web Analytics. Internet Marketing Solutions for Your Business!