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Do companies need social media or not (english exam presentation)
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Do companies need social media or not (english exam presentation)

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  • 1. Do companies need social media or notThomas DESFORGESM1 - 2010/11
  • 2. Summary• I - What is social media• II - How companies can use them• III - Should companies use them or not
  • 3. I - What is social media• Andreas KAPLAN & Michael the creation and: “Foundations of Web 2.0, which allows HAENLEIN exange of user-generated content.”• Businesses => Consumer-Generated Media• Media for social interaction• Highly accessible and scalable publishing techniques• Web-based technologies• Communication => interactive dialogues
  • 4. I - What is social media• Difference from industrial media : • Traditional media : newspaper, television, film… • Relatively inexpensive and accessible • Enable anyone to publish or access information• Recent statistics : • 22% of all time online • 40 million tweets/day on Twitter
  • 5. I - What is social media
  • 6. II - How companies can use them• Past : one-way, unauthentic broadcast from corporate communications
  • 7. II - How companies can use them• Future : two-way, authentic conversations between all groups
  • 8. II - How companies can use them• Collaborate with employes around up-to- the-minute information• Share ideas and information on public social media• Crowdsourcing (Starbucks in 2008 with My Starbucks Idea)
  • 9. II - How companies can use them• Social media research : • New emerging trends • How different demographics discuss • Could issues be spotted early• To lower costs : • Recruitment costs • Customer services costs • Marketing and product design costs • Advertising and public relation costs
  • 10. II - How companies can use them• Brand monitoring : • Compare to competitors (brand health) • Buzz during and after a campaign• Social CRM : • Customers to reach (free samples, privileged information) • Customers preferences shift • Why customers move to other communities • Most relevant communities
  • 11. III - Should companies use them or not• Top-down communication not work as well as before• Create conversations with customers• Useful content when clients need it• Ideal clients reached with targeted messages• Cost less than old ad campaigns• Instant feedback• Measurable results
  • 12. III - Should companies use them or not• You don’t need social media when : • Millions of customers using social media to spread the word • Can feed the social media with content community evangelists use
  • 13. Conclusion• Social media grown dramatically the last 5 years• More and more importance for customers• Yes companies should use social media
  • 14. Sources• http://en.wikipedia.org/wiki/Social_media• http://www.web-strategist.com/blog/2007/05/16/edgeworks-concept-how- social-media-impacts-company-communications-expanding-upon-brian- oberkirchs-theory/• http://mashable.com/2010/03/05/companies-crowdsourcing/• http://mackcollier.com/5-ways-companies-are-using-social-media-to-lower-costs/• http://blog.attentio.com/2010/08/20/how-companies-use-social-media- information-part-1/• http://articles.mplans.com/why-your-company-needs-a-social-media-marketing- system-in-2010/• http://www.markevanstech.com/2010/02/05/does-every-company-need-social- media/
  • 15. Thank you for your attention