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Comm 303 presentation

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  • 1. What will the communication technology landscape look like in 2023 A.D.? A presentation by Thomas Dahlia
  • 2. Table of Content • Roger’s Diffusion of Innovations • Moore’s Innovation Adoption Rate • Critical Mass Theory
  • 3. Roger’s Diffusion of Innovations According to Everett Roger, the origins of the diffusion of innovations theory are very various. He claims that there are four main elements that influence the spread of a new idea: -innovation -communication channels -time -social system In blue, groups of consumers cross the market share, In yellow, to reach the critical mass.
  • 4. Moore’s Innovation Adoption Rate • Moore introduced what he called "the chasm” to Roger’s concept. • Moore noticed that Roger’s innovators and early adaptors wouldn’t reach a full market as well as early and late majority adaptors. • This is the area that Moore calls the chasm. Crossing the chasm seems to be a critical and difficult task that any innovation or innovative company must successfully accomplish to reach wide market success.
  • 5. Moore’s Innovation Adoption Rate
  • 6. Critical Mass Theory • According to Roger, “critical mass is a sufficient number of adopters of an innovation in a social system so that the rate of adoption becomes self-sustaining and creates further growth.”