Ichec   community management - reporting & e-reputation
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Ichec community management - reporting & e-reputation

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Ichec   community management - reporting & e-reputation Ichec community management - reporting & e-reputation Presentation Transcript

  • ICHEC - Watch your e-reputation and measure your social presence 1 December 2011 SocialThomas Van Roy@thombtm
  • Social MediaKPIsBuzz MonitoringFree ToolsThe Big 5Facebook FiguresFacebook Reporting casesConclusion
  • 5/-67%&28%9/:, ;1*<-*&=6*:>- 3:7+&=7-A1(*#/&D67",- .-/0/1&234 @C7##,&4,<67" ?/-6&@7A<AB, !"#$%&()*+,-
  • SOCIAL FOR EVERYONE ACTIVITY ON SOCIAL MEDIA Creators Publish, Microblogging Productivity Critics Application Live Casting, Collectors RSS, Aggregators Social Joiners Networking Audio Spectators Video Inactives Photo SOCIAL MEDIA USERS
  • CreationSOCIAL MEDIA CATEGORIES INDIVIDUAL LIVECAST CHAT BLOG MICRO B GAMECREATE SHARE E-COM GEOLOC MEDIA FORUM SO NET WIKI INFO GROUP
  • Know whereyou wanna gowith this action& reporting
  • What about the KPIs• Buzz and engagement Conversation about your brand and products• Audience Building People reading your content, following you, Liking you or bookmarking you• Advocates and Ambassadors Retweets, reviews, recommendations, testimonials• Customer Satisfaction Engagements and results, time to resolve• Feedback Product improvements, new ideas, change public opinion• Community enlargment Recruit news fans• Influence people? Interact, generated UGC• Generate Lead Increase sales/revenue, Drive to store
  • TRACKING Action orConversation
  • Good news, someone else can do the job for you....
  • BUZZ MONITORING
  • “Buzz monitoring is the keeping track ofconsumer responses to commercialservices and products, to establish themarketing buzz surrounding a new orexisting offer. Similar to media monitoringit is becoming increasingly popular as abase for strategic insight developmentalongside other forms of market research”
  • WTF, How Manymonitoring tools are
  • We have realized acomparative analysis of the Weʼre scanning the market in order to define which analysis tools fit best to our clientsʼ needs!
  • I. MAIN FINDINGS
  • Main results of our analysis 1st conclusion: Vague and confusion in terminology used
  • Main results of our analysis !"#$%&#()""#%)(*#&+,$-#./#%)(*#*0((1# 2nd conclusion: No common code of « metrics »
  • Main results of our analysis 3rd conclusion: Social media monitoring strategy ≠ listening strategy
  • Main results of our analysis 4rd conclusion: Even if we can do magic, no tool can do miracles
  • MONITORING TOOLS CATEGORIESMonthly Price str rke ss & eg g at tin a e m sin y Plenty of tools developed by one Bu 10.000€€ WOM consultancy company. Strategic consultancy recommendation and very deep analysis ht h 1000- sig rc Focus on research and result relevance. s In sea Strong segmentation. 2500€€ WOM research Re Dedicated account for the project ta ed Da niz 200- Technical tools. a 500€€ technology & analysis Recommendation rg Dashboard with results and graphics O ta Pure Technical tools. pure technology & tools Da 1-150€€ Only listings no charts
  • SEGMENTATION IN THEMONITORING TOOLS MARKET E-REPUTATION SHARE OF BUZZ Categories of monitoring tools MARKET BRAND INSIGHTS EVOLUTION
  • Main categories in monitoring tools!"#$%&()*+,-+.+ /*+01"2#3-440+%+56#"#
  • Main categories in monitoring tools!"#$%&()*+,&-&./%,/0123& 45%,"62$%78&,*9/7,&
  • CASE DONEAT VOICE AGENCY
  • INFRABEL .BE SECURITEFERROVIAIRE SPOORVEILIGHEIDCRISIS COMMUNICATION 15 February 2010 : Biggest Belgian train crash ever, Infrabel,manager of the Belgian railway infrastructure needs to react quickly
  • INFRABEL .BE SECURITEFERROVIAIRE SPOORVEILIGHEID CRISIS COMMUNICATION Create a website in 48h based on Infrabel content to explain the railsecurity to people. Press Release to announce the opening of the website.
  • INFRABEL .BE SECURITEFERROVIAIRE SPOORVEILIGHEID CRISIS COMMUNICATION Buzz Monitoring to identify conversation topics, center of interest, develop a more human approach of the dedicated website.New input with new content to be implemented within this week
  • From Conversation to Reporting Listen to Filter & analyze the Deliver insights Write reporting & conversation on conversations from conversations recommendationweb & social media
  • Free monitoring tools
  • WHOIS TALKING whoistalking.com
  • SOCIAL MENTION socialmention.com
  • Google Alerts google.com/alerts
  • MEASURE MAINSOCIAL MEDIA
  • Advertising tools can help you
  • GET INSIGHTSABOUT THE VIEWERS
  • B2B SocialNetwork
  • GET INSIGHTSABOUT THE NETWORK
  • Check your influence klout.com
  • Check your influence twitalyzer.com
  • Check your mood tweetfeel.com
  • Track Subject twitter.com
  • Get Venue Stat foursquare.com
  • Social media king
  • GET INSIGHTSABOUT THE NETWORK facebook.com
  • GET INSIGHTSABOUT THE NETWORK facebook.com
  • *  Affinity  Score  X  Engagement  X  Time  Factor
  • Create an infography pagesanalyzer.com
  • Create an infography
  • Create an infography
  • Check your edgerank edgerankchecker.com
  • Check your edgerank
  • Check your edgerank
  • Check your community score momentusmedia.com
  • Check your community score momentusmedia.com
  • Know about your community graph-o-meter.com
  • Get all the stats socialbakers.com
  • Get all the stats socialbakers.com
  • Get more if you pay socialbakers.com
  • Get more if you pay socialbakers.com
  • Break
  • CAUTIONWhen you will leave thisroom, things will have already changed
  • MAINFACEBOOKFIGURES
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • *sources social lab
  • FACEBOOK REPORTING
  • Measure your action
  • Track your clicks Google.com/analytics
  • Track Your links bit.ly
  • Track the conversation facebook.com
  • Track the participation phpmyadmin
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • FACEBOOK INSIGHTS
  • TO CONCLUDE
  • In a nutshellTRACK CONVERSATION✦Tracking engagement of your fans✦Analyzing the success of your page postings✦Measuring the response rate between you and your fans✦Identify key influencers✦Comparing all important metrics to the competition
  • In a nutshellTRACK ACTION✦Merge different tools✦Traffic sources✦participation funnel✦Sharing✦Give a value to actions
  • QUESTION AND ANSWERThomas Van Roy@thombtm
  • Thank you for yourattention