NAP presents Europan 11 in Lithuania

Presentation of our winning project at the contemporary art center in Vilnius (LT)…

…by Egle Suminskaite – Thank you, Egle!

Europan 11 – New town plan for the development of Selb

Dornröschen – Reinitializing Selb or ‘Kissing awake the sleeping beauty’.LocationSelb / GermanyTeamThomas Bernhardt (DE), Gilles-Benoit Trevetin (FR), Andras Baumer (DE)Egle Suminskaite (LT), Meritxell Blanco-Diaz (ES) Joppe Kneppers (NL).Europan 11 – Winner

Europan meaned hard working at the office in Amsterdam…

…and celebrating at one of the nice pubs around

The development of the town of Selb is closely linked to the porcelain industry.Over the course of the roughly 150 years in which this industry blossomed, this ledto a close dependence between urban development and porcelain production. Vilnius Amsterdam SelbSelb – ‘The City of White Gold’ at the Fichtelgebirge in Bavaria

Selb – The ‘City of White Gold’ in Bavaria

Selb – Industrial city in green environment (Fichtelgebirge)

Everything in Selb is from (or about) PORCELAIN

…almost everything - usual street live in Bavaria

Porcelainindustry made the city prospering…

… but also caused the actual crisis

The sales crisis in the ceramics industry in the mid-1990s resulted in aconsiderable fall in employment and at the same time led to high populationlosses. The closure of the production plants has left large industrial wastelands inthe urban area. The reduction in population led to large levels of vacancies in thetowns rented housing stock.Selb – ‘The raise and fall of ‘The City of White Gold’

PORCELAINFACTORY CITY CENTER CITY WESTEuropan 11 How to reinitialize the shrinking western part of the city?

Former town plan by Walter Gropius in 1968

Radical plans for an expanding city

Actual plans for a large scale shopping mall in the city center

How do we work? With more respect, creativity and accuracy

Be creative and think outside the box. The city of Selb has all opportunities for abright future. Rich history and tradition, beautiful landscapes, porcelain industrythat investigates in design and technical porcelain, up-coming markets in easterneurope, vacant monumental industrial buildings, tourism, culture, art, sport, ... “Krisen sind Chancen. Man muß ihnen nur den Geschmack der Katastrophe nehmen.” Max FrischURBAN STRATEGY in 5 STEPS for ‘Kissing awake the sleeping beauty’

URBAN STRATEGY Step 1 – Activate the Porcelainfactory

Conference rooms Fitnessclub Lofts CULTURE Tourist InformationART Museum Restaurant Offices Shopping mall Exhibition spaceDiscothéque Music hall Cafés BUSINESS Car-Parking PORCELAIN Ateliers Climbing hallPorcelainfactory – Transformation into center for art, culture, leisure and trade

PORCELAINFACTORY NEW CITY CENTERURBAN STRATEGY Step 2 – Inner city ring

NEW CITY CENTREInner city ring – Solving traffic problems and re-defining city center

PORCELAINFACTORY OLD CITY CENTERURBAN STRATEGY Step 3 – Porcelainroute

Porcelainroute – Sightseeing route along excisting and new highlights of the city

PORCELAINFACTORY OLD CITY CENTERPorcelainroute – Connecting old city center and Porcelainfactory

ELDERLY RESIDENCE COMMUNITY HOUSE HOTEL ATELIERHOUSES GATEHOUSE PORCELAIN HOUSESCITY-PARK RUSSIAN CAFE BRIDGE HOUSES FOREST ORANGERYURBAN STRATEGY Step 4 – Urban Acupuncture

Urban Acupuncture – Creating fotomoments along the Porcelainroute

SQUARE FOR EVENTS PORCELAINFACTORY HOTELCAR PARKING Urban Acupuncture – High quality local developments

COMMUNITY HOUSE PORCELAIN HOUSES PLAYGROUND ATELIER HOUSES BRIDGE HOUSE ELDERLY RESIDENCEUrban Acupuncture – Improving quality of surrounding areas

CHURCH CITY HALL LOFTSORANGERY TOURISTCENTER MARKET Urban Acupuncture – Stimulating private investments

PORCELAINFACTORY SUPERMARKET MARIENPLATZURBAN STRATEGY Step 5 – Upgrading Marienplatz

Marienplatz – Connecting point between city center and Porcelain-Factory

Marienplatz – Main part of the Porcelainroute

Marienplatz – The new approach to the city center

Embracing the industrial tradition of Selb will form the basis for a long-termrevitalization of the city. Simultaneously the city will be able to sharpen its profile as‘the place to be’ in the region by offering attractive new life- and work conceptsand room for individual development within established structures.The porcelain-city of Selb will be elevated to a regional center forart, trade, tourism and culture. Through this process Porcelain will continue toplay a key role!Selb Inc. – The city as a brand

Urban Branding – Creating new ways of living to get more people into the city

Inc.Urban Branding – Greetings from Selb Inc.

Interested in our work? We would love to hear from you.

NAP presents Europan 11 in Lithuania

by NAP on Jan 10, 2012

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NAP presents Europan 11 in Lithuania — Presentation Transcript

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