Platform to deliver visual and interactive retail content to consumers’ preferred web, mobile, and social touch-points. Sophisticated yet easy-to-use templates deliver a consistent experience across all channels while taking advantage of the unique capabilities of different platforms. Apps developed with the platform increase sales, lift conversions, drive customer acquisition, build loyalty, and make your audience spend more time engaged.

1. Merchandising
on
Social and Mobile
Davai.com
03/28/2012
1

2. Overview
• Consumers spend more and more time on
social media and on mobile
• Traditional web shopping solutions are poorly
suited for these channels
– Search-based shopping with its “vending machine” experience
doesn’t work well on mobile
– Social users expect rich content and conversations around
brands and products
– Lack of shopping intent makes both channel challenging
• Social
and
mobile
needs
high-­‐impact
merchandising
that
tells
a
living
product
story
2

3. Online
Visual
Merchandising
• Online
visual
merchandising
allows
merchants
to
create
an
exclusive
shopping
experience
– Communicate
brand
message,
showcase
products,
entertain
and
reinforce
an
emoAonal
connecAon
with
a
brand
• Targets
a
much
more
lucraAve
“window-­‐shopping”
behavior
centered
on
exploraAon,
socializing,
and
interacAvity
– Create
conversions
and
sales
beyond
what
today’s
e-­‐
commerce–as–vending
machine
models
deliver
• Merchandising
apps
are
designed
to
tell
a
product
story,
to
moAvate
browsing,
to
emphasize
demand
generaAon
– InsAll
the
urge
for
impulse
and
mulA-­‐product
purchases
3

4. Merchandising
Apps
Lookbooks
-­‐
visual
ensembles
of
products
with
the
ability
to
click/tap
and
buy
inspire
sharing
and
conversaAons
InteracAve
Magazine
-­‐
tradiAonal
editorial
content
with
animaAon
and
video
effects
and
back-­‐stories
that
can
be
easily
navigated
Digital
Catalog
-­‐
visually
arranged
personalized
categories
that
can
be
browsed
offering
quick
navigaAon
to
individual
products
Shopping
Guide
–
lifestyle
or
seasonal
promoAons
of
products
categories
(e.g.
valenAne
day)
that
are
annotated
with
informaAon
Style
Picker
–
lets
customers
create
content
with
interacAve
modules
designed
to
promote
sharing
and
social
shopping
Virtual
Showroom
–
immerse
your
customers
in
a
one-­‐of-­‐a-­‐kind
shopping
experience
using
innovaAve
visualizaAons
and
animaAons
4

5. Create Merchandising Apps
Web/Microsite Social Mobile
Channels
1. Upload Templates
Content
Social
Platform
2. Choose Merchandising Commerce
Template
App
AnalyAcs
3. Deploy
App
Programmed
Content
Offers
/
PromoAons
Product
Catalog
Retail Content
Price
On sale match
Movie
Free Timed
Image shipping sales
Buy one /
Editorial Get two
5

6. Virtuous
Cycle:
Facebook
More
fans
&
subscribers
FB
Page
Social
Presence
Tabs
App
Merchandising
App
Engaged
More
likes
&
content
Community
Higher
conversion
FB
Profile
News
Feed
Be]er
Targeted
Ads
Ads
Social
Ad
Social
Shopping
More
fans
&
subscribers
6

7. Act
on
Customer
Intelligence
Dashboard
Profile
AnalyAcs
• Apps
are
built
on
top
of
a
powerful
analyAcs
service
tapping
the
wealth
of
social,
mobile
and
web
acAviAes
– Understand
social
interacAon,
product
discovery
and
shopping
pa]erns
• Drive
commerce
transacAons
based
on
the
analysis
of
customers'
online
acAviAes
along
the
social
graph
– Tap
into
a
new
world
of
customer
idenAty,
presence
and
social
intent
• Deliver
a
highly
personalized
shopping
experience
– Get
user
preferences
and
presence
data
in
return
7

8. Summary
• Merchandising
Apps
deliver
visual
and
interacAve
retail
content
to
customers’
preferred
web,
mobile,
and
social
touch-­‐points
• SophisAcated
yet
easy-­‐to-­‐create
Merchandising
Apps
deliver
a
consistent
experience
across
all
channels
while
taking
advantage
of
the
unique
capabiliAes
of
different
placorms
• Merchandising
Apps
increase
sales,
lid
conversions,
drive
customer
acquisiAon,
build
loyalty,
and
make
your
audience
spend
more
Ame
engaged
8

9. Campaign
Flow:
Contest
9

10. Campaign
Flow:
Product
Launch
10