Welcome to this short presentation on content marketing for the fans of…
… the superheoric JavaScrip framework AngularJS.
[Act like someone from the audiance:] “What the f**k! I don't care about content or marketing.” First of all, I will be brief. Second, there is a connection…
Kntnt.com develops a web based editorial system for content marketing. The user interface is built with AngularJS.
Kntnt.com is a newly formed company. The overarching purpose is to make it easier for everyone to share information. I'm happy to tell more after the presentation.
[Act like someone from the audiance:] “Cut the crap! Come to the point. What is content marketing!?”
Do you remember AltaVista — once the biggest search engine, that everyone used. On day in the 90s, I was reading Dr. Dobb's Journal about new search engines. I tried them all. One stand out. This one showed all relevant articles I was searching for on page one — while AltaVista scattered them over tens of pages. I switch immedeitaly. And so did the rest of the world. The search engine is of course Google. AltaVista lost their position to Google, because they couldn't keep the search result clean from junk content. Today, when the web is flooded with thin sites and junk content, I imagine the executives of Google can't sleep on nights, afraid there will come a new Googleand outperform them as they did with AltaVista.
Maybe that is the reason why they brought in this guy — Mr. Panda. Panda is a search result ranking algorithm that Google launched in February 2011. It's impact on search engine optimization is to big, that the SEO-companies talks about the life before and after Panda. From Google's official blog: “This update is designed to reduce rankings for low-quality sites —sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites —sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” It does not end there.
They seem to have taken help from the entire zoo in the movie Madagascar. In April 2012, Google introduced Penguin, which penalize websites that try to fiddle with the search results. From January the same year, Google analyzes web pages layout, and gives the pages with content early on the page better ranking than those who are thin on content "above the fold". Ranking of web and blog writers - AuthorRank - is perhaps the next steps that Google is taking.
All this implies that you would do best to produce websites with original content of high quality and great length.
To manage the production of such contents communications and marketing departments must start work editorially. Communication and marketing departments need to become newsrooms. Content marketing is an umbrella term for this approach and the techniques required to quickly and efficiently implement and maintain the strategy.
And that's where Kntnt.com enter the stage. Kntnt.com helps the management team to design, implement and train in such a strategy, and to shape the processes that support such an approach Kntnt.com also develops a cloud-based service that facilitates the daily work — an editorial system for content marketing.
The main guiding principle in the design of the cloud service is lowering thresholds. It should be easy to implement and use the system. The user interface should for example be as simple and intuitive as possible.
Offering the solution as a cloud service is another way to lower the threshold. The price will be relatively low, and there will be no binding period.
Finally, we want our customers to feel free to leave us without losing what they have invested in time and effort. Therefore, we will release all the source code free, so customers can go to someone else for help. We also hope to form a genuine open source community around the system. And that's the reason why Kntnt.com in sponsoring the first AngularJS meetup in Gothenburg.
Transcript of "Content marketing presented by Kntnt.com at the AngularJS Gothenburg meetup on 8 may 2013"
KNTNT.COMpresents…Photo by Dawid Huczynski via Ubuntu 12.04
Content Marketingfor the Fans of…Photo by Dawid Huczynski via Ubuntu 12.04
Illustration by Christos Georghiou via Shutterstock