The future of daily deals - Webbar - ThomasBCN

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The future of daily deals - Webbar - ThomasBCN
What to expect in 2012
Where startups could still fit in


Featuring:
groupon
crowdsauce
toomble
scvngr
thelevelup
ifeelgoods
spockly
willing
opideal
letsbonus
buytheface
bukingo
oooferton
planeo
dscuento
cholloslocales
elgrupazo
dooplan
offerum
ratealo
yunait
groupalia
lanoite
mensvida
promocionesfarma
gamesliveshop
mequedouno
deskontu
offerfest
nvivo
coupies
caravantobuy
grupea
kactoos
kentikri

Published in: Business, Economy & Finance
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The future of daily deals - Webbar - ThomasBCN

  1. 1. The future of daily deals What to expect in 2012 Where startups could still fit in @ThomasBCN
  2. 2. “Group buying” : Where we stand?1999 2004 2007
  3. 3. “Group buying” : Where we stand? 2009-2011 Growth, UA Investment/fundraising ? Aggregators 1000+ clones1999 2004 2007 …
  4. 4. “Group buying” : Where we stand?
  5. 5. 2012: market maturity?Tougher conditions Many fierce competitors Customer Awareness User Adquisition Costs Database churn Intern HR/Management + Investors ask for ROI Slower growth … peak? Lower Email opening rates Consumer loyalty Groupon stock value?
  6. 6. 2011-2012 : Already happeningInternationalisationOffer ExpansionConcentrationAbandon & closures“1/3 de los clones de Groupon han cerrado o han sido adqueridos”BrainSins Blog, Sept 2011“It’s really easy to get into the daily deals’ market…but it’s not easy to run a daily deals’ site,Mary Song, CEO of travel discount site Yuupon
  7. 7. Trends & Ideas to survive: FeaturesHigh quality dealsSoLoMo Social Local Mobile - AppsTimingDigitalizationMonetization
  8. 8. Trends & Ideas to survive: DifferentiationVerticalize Niche markets Communities Regional Thematics Hubs
  9. 9. Trends & Ideas to survive: DifferentiationLoyalty/RetentionBusiness intelligenceSegmentationBehaviourial targetingCustomizationGamification!
  10. 10. Startup disruptionReal group buying crowdsourcing meets Ecommerce = +Push VS Demand-oriented business models
  11. 11. Startup disruption!New concepts!Daily deals provider?Second market?Good cause?Social Commerce Networks?Labels? Add your awesome idea here!
  12. 12. Thanks! Contact @ThomasBCN http://linkd.in/thomas-bcn or Now at the (Web)bar!Inspirations & Thx@Peib de YunaitVrisson de LiveshoppinghubOgomogoReyes de TicToc…

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