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Profits, not sales for Keystone
 

Profits, not sales for Keystone

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  • Anyone with teenage kids … experts at this … Yeah I Know Mum … When older do it a little more politely … cross arms and say it to yourself … KILLS Learning … Get agreement everyone will treat today as a totally new experience … Introduce ISN’T THAT INTERESTING … ? Total 2 Mins
  • Client felt they were in a price competitive environment. Felt that they had to come in low on job bids. Took some jobs that generated no profit.
  • Profit = Sales – Variable Costs (or Cost of Sales) – Fixed Costs
  • Profit = Sales – Variable Costs (or Cost of Sales) – Fixed Costs
  • Do you think the chiropractor would have continued spending this money if they had done the Break-Even analysis?
  • Do you think the chiropractor would have continued spending this money if they had done the Break-Even analysis?
  • Took up snowboarding 3 years ago. Went to local ski shop – walked out with board, boots and bindings. 17 year old sales person wasn’t trained to let me know that, as a new snowboarder, there were a few items I might consider. Helmet, writs guards, binding tool and lock. Could have increased the sale by 10 – 20%.
  • Talk about the priority for review: Margins Conversion Rate Avg $ Sale # Transactions Lead Generation
  • Father and son cleaning business. Asked what their Conversion Rate was. Son said about 80%. We said, isn’t that interesting. Father took out log book – got 9 out of 20 of last jobs. That’s 45%. We said that’s great – we can improve 45%. We actually got their CR up to about 70% on average. This, combined with a price increase, tripled their revenue in a matter of months.