Simple Step By Step Twitter Guide for Beginners

Social Media & Blog Marketing
How Twitter Works?
Simple steps to use Twitter for your business.

#Digital trends

#Twitter in numbers
Over 25.000.000.000 tweets sent in 2010.
In May 2011, Twitter has reached 300 M. registered users.
666.503 registered users in Russia.
91 % of twitter users have less than 100 followers
Thursday and Friday are the most active days on Twitter.
7PM to 8PM is the most active hour in Russia.
Twitter top user is Lady Gaga with 10 M + followers.

#Do you understand Twitter?
Chalie Sheen was paid 10.000$ to send this tweet.
The link was clicked 95.333 times in 1 hour.

Presentation Agenda
How Twitter works?
How to use Twitter for your business?
What programs you will need?

How Twitter Works: Step by step guide

Social Media Strategy Fundamentals:
Step by step guide to use Twitter
Step #1 : Create your account.
Your account’s name format is : @accountname.
This name is very important to position yourself:
Personal (@yourname)
Prof. (@yourcompany, @name_at_company, @industrykeyword)
The name is indexed in SE.

Step #2 : Personalize your account

Step #3 : The “Following” process – Find people to follow
Example of account to follow:
Your competitors (Company & personal accounts)
Industry specialized resources (RBK daily, Mashable, …)
Industry experts
Journalists
Celebrities
Clients
- …

Step #4 : Write your first tweet
You have only 140 characters so every word counts.
You can add a picture (twitpic) to your message.
Your message is visible in your followers’ timeline.
Your message can be: a news, a question, a reply, a quote, a relevant link, a retweet, a direct message, a mood message…
Your message must be interesting for others (no spam)

Step #5 :The timeline
The timeline (or newsfeed) is chronological list of all tweets posted or retweetedby the people I am following.

Step #5 : The newsfeed. Understand Twitter Vocabulary
Links:
You can add links to your tweet. In order to save space, you can use a “link shortener” in order to transform a usual long link in a short one.
ex. http://www.google.com/search?um=1&hl=en&client=safari&rls=en&biw=1676&bih=867&tbm=isch&sa
becomes
http://bit.ly/bg53v4

Hashtag (#):
A hashtag before a word create a link that allows you to find, categorize or follow all the tweets using the same hashtag.
Retweet (RT):
Retweeting is the act of reposting somebody else’s tweet.

@messages:
An @ symbol followed by an account name is a link to that account page.
@messages can be either a public reply to that account or a mention.
Direct Message (DM):
You can send through Twitter’s platform a private message to someone who is following you. Just add “d” at the beginning of your tweet followed by the name of the account to reach. (no @)

Step #5 : Thetimeline. Understand Twitter Vocabulary
The message is sent by @charliesheen
Name of the campaign. #winning allows to find related messages
Link to the dedicated landing page
#tigerblood and #tigerbloodintern is the name of the sponsor – here a HR company.
General terms describing the tweet core message
This tweet has been shared (retweeted) first by NicFhionnlaoich and 100+ other people.

Define your goal and your strategy

Get on top of news
Iranian revolution (3,5 M tweets)
Ben Laden’s death (2,5 M tweets)
- Congressman Antony Wiener’s scandals (Erotic pictures and video publish)
DSK’s trial insider news (Real time info about trial from journalists present in court)
Japanese Earthquake (2M tweets)
…

Customers’ insights
Research your brand’s mention.
Research mentions of your competitors’ brands and products.
Keep an eye on hot topics and trends.
Track your followers’ conversations.
Keep up with local discussions.
(twittervision.com)
Specific programs like “Twitter Alerts” or “Tweetalarm” allows you to create dedicated email alerts for specific mentions like keywords, phrases, hashtags, links…

Customers’ support
In real time world, customers gets immediately in touch with the brand in case of a problem and expect for an instant solution.
Twitter offers this possibility and many companies have created client support team dedicated to Twitter:
Comcast (@Comcastcare)
Sony playstation (@Askplaystation)
Jet Blue Airways (@jetblue)
Peugeot (@Peugeotcare)
Dell (@direct2dell)
Red Cross (@redcrossPDX)
Be careful: if you start offering such service, be prepared to have at least 1 manager dedicated to it.

Push sales & lead Generation
Computer constructor Dell (@Delloutlet) was one of the very first companies to find out how to monetize Twitter’s followers by proposing exclusive discounts coupons.
Twitter is very popular lately to promote local offers:
Daily discounts
Orders (ex. Pizza Hut)
Location information (ex. Kogi Korean BBQ)
Many companies are now proposing the same mechanism. Lead generation is often based on free tech support, downloading white papers…

Communication & traffic generation

Consumer’s engagement
Create competitions:
Answer questions and ask questions yourself:
Support a cause:
Publish highly relevant content:

Networking
Twitter #intro &
Twitter #followfriday
Tweetup
#Event

Control what is published on your corporate Twitter
Marc Jacobs’ Tweet:
Chrysler’s Tweet:
Red Cross’ Tweet:
Kenneth Cole’s Tweet:

Organize your Twitter: Hootsuite
Alternatives: Seesmic, Tweetdesk, CoTweet

Contact Management: Twellow
Alternatives: friendorfollow, Twitoria, Wefollow

Tracking and metrics: bit.ly
Alternatives: Twitalyzer, Twittercounter, Google Analytics

Conversations monitoring: Tweetbeep
Alternatives: search.twitter.com, Monitter

Conclusions

#FAQ
Metrics & KPI Measurement: Classification III.
How to use Twitter
How to have quickly over 100.000 followers?
Can you delete a message on Twitter?
Can you connect Twitter to other social networks?
My company’s domain name is taken, what can I do?
How do I know the real number of people reading my tweets?
How often should your company tweet?

Social Media & Blog Marketing
@buzzfactory_ru

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Simple Step By Step Twitter Guide for Beginners

by Thierry Cellerin on Jun 23, 2011

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Simple Step By Step Twitter Guide for Beginners — Presentation Transcript