Presentation fashion industry & social media

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Presentation made during the Seliger's Innovation Forum 2010

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  • Le consommateur est le récepteur passif de l’information transmise par le canal des medias traditionnels. Il fait a priori confiance aux messages publicitaires qui ont un impacte fort.
  • http://internetworldstats.com/stats4.htm
  • in communication, media (singular medium) are the channels used to store and deliver information or data.Thanks to fast technologies evolution, Bloggers have more and more means to create content and plateforms to diffuse it in order to provide their audience with informations. The strength of this the medium is the rapidity of content propagation, and the possibility to collect the audience’s reactions.
  • Only a minorityof blogs get the majority of traffic
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