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Alternative Online Media Placement

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There are many alternatives to the all mighty contextual advertising and online display advertising. Many channels have proven their efficiency in terms of reach, brand visibility and …

There are many alternatives to the all mighty contextual advertising and online display advertising. Many channels have proven their efficiency in terms of reach, brand visibility and Cost-Per-Contact. Read more...

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  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • http://www.charovnica-dv.ru/assortiment.php
  • http://www.charovnica-dv.ru/assortiment.php
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • Pop under generate 5 times more CTR than Pop up because they don’t interrupt directly the users internet experience
  • Pop under generate 5 times more CTR than Pop up because they don’t interrupt directly the users internet experience
  • Special Projects
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Affiliate marketing—using one website to drive traffic to another
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • 9th sites most visited in the USA: 75 $ for Jobs ads, 10$ for appartment

Transcript

  • 1. Solutions for Social Web Communication “Alternative Online Media”October 26th2011 Engaging Consumers with Brands
  • 2. Online Display Advertising is challenged Too much advertising kills the advertising Engaging Consumers with Brands
  • 3. Online Display Advertising is challenged Online Display advertising efficiency is fading Engaging Consumers with Brands
  • 4. Whatare your alternativesto online display ads andcontextual advertising? Engaging Consumers with Brands
  • 5. Any web resourcethatare relevant to yourtargetedaudience canbe a potentialmedia touch point! Engaging Consumers with Brands
  • 6. Alternative Media Placement Social Ads Engaging Consumers with Brands
  • 7. Alternative Media Placement Facebook Sponsored Story Facebook Ads Facebook Sponsored Story Engaging Consumers with Brands
  • 8. Alternative Media Placement Facebook Sponsored Story - Cost Facebook Ads Facebook Sponsored Story Engaging Consumers with Brands
  • 9. Alternative Media Placement Pop up vs Pop under Engaging Consumers with Brands
  • 10. Alternative Media Placement. Pre-roll Advertising Engaging Consumers with Brands
  • 11. Alternative Media Placement Website Sponsorship Engaging Consumers with Brands
  • 12. Alternative Media Placement Sponsored Content Engaging Consumers with Brands
  • 13. Alternative Media Placement Sponsored Content Engaging Consumers with Brands
  • 14. Alternative Media Placement Sponsored posts in blogs Engaging Consumers with Brands
  • 15. Alternative Media Placement Branded Social Apps Engaging Consumers with Brands
  • 16. Alternative Media Placement In Games Ads Engaging Consumers with Brands
  • 17. Alternative Media Placement Affiliate Marketing Programs Engaging Consumers with Brands
  • 18. Alternative Media Placement Groupon Engaging Consumers with Brands
  • 19. Alternative Media Placement Classified ads Engaging Consumers with Brands
  • 20. Thankyou! Do you have any questions? Thierry Cellerin E.: tcellerin@buzzfactory.ru M.: +7 985 44 22 544 W.: www.buzzfactory.ru B.: http://buzz-factory.livejournal.com/ Twitter: @buzzfactory_ru Engaging Consumers with Brands