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Solutions for Social Web Communication    “Alternative Online Media”October 26th2011                            Engaging C...
Online Display Advertising is challenged                         Too much advertising kills the advertising               ...
Online Display Advertising is challenged                    Online Display advertising efficiency is fading               ...
Whatare your alternativesto online display ads andcontextual advertising?                      Engaging Consumers with Bra...
Any web resourcethatare relevant to yourtargetedaudience canbe a potentialmedia touch point!                       Engagin...
Alternative Media Placement                                     Social Ads                              Engaging Consumers...
Alternative Media Placement                                Facebook Sponsored Story    Facebook Ads              Facebook ...
Alternative Media Placement                               Facebook Sponsored Story - Cost    Facebook Ads    Facebook Spon...
Alternative Media Placement                              Pop up vs Pop under                                   Engaging Co...
Alternative Media Placement.                             Pre-roll Advertising                                   Engaging C...
Alternative Media Placement                              Website Sponsorship                                    Engaging C...
Alternative Media Placement                              Sponsored Content                                  Engaging Consu...
Alternative Media Placement                              Sponsored Content                                  Engaging Consu...
Alternative Media Placement                              Sponsored posts in blogs                                        E...
Alternative Media Placement                              Branded Social Apps                                    Engaging C...
Alternative Media Placement                              In Games Ads                              Engaging Consumers with...
Alternative Media Placement                              Affiliate Marketing Programs                                     ...
Alternative Media Placement                                        Groupon                              Engaging Consumers...
Alternative Media Placement                              Classified ads                              Engaging Consumers wi...
Thankyou! Do you have any questions?                   Thierry Cellerin                   E.: tcellerin@buzzfactory.ru    ...
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Alternative Online Media Placement

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There are many alternatives to the all mighty contextual advertising and online display advertising. Many channels have proven their efficiency in terms of reach, brand visibility and Cost-Per-Contact. Read more...

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  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
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  • http://www.charovnica-dv.ru/assortiment.php
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • Pop under generate 5 times more CTR than Pop up because they don’t interrupt directly the users internet experience
  • Pop under generate 5 times more CTR than Pop up because they don’t interrupt directly the users internet experience
  • Special Projects
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. Affiliate marketing—using one website to drive traffic to another
  • The advertisements themselves are selected and served by automated systems based on the content displayed to the user.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
  • 9th sites most visited in the USA: 75 $ for Jobs ads, 10$ for appartment
  • Transcript of "Alternative Online Media Placement"

    1. 1. Solutions for Social Web Communication “Alternative Online Media”October 26th2011 Engaging Consumers with Brands
    2. 2. Online Display Advertising is challenged Too much advertising kills the advertising Engaging Consumers with Brands
    3. 3. Online Display Advertising is challenged Online Display advertising efficiency is fading Engaging Consumers with Brands
    4. 4. Whatare your alternativesto online display ads andcontextual advertising? Engaging Consumers with Brands
    5. 5. Any web resourcethatare relevant to yourtargetedaudience canbe a potentialmedia touch point! Engaging Consumers with Brands
    6. 6. Alternative Media Placement Social Ads Engaging Consumers with Brands
    7. 7. Alternative Media Placement Facebook Sponsored Story Facebook Ads Facebook Sponsored Story Engaging Consumers with Brands
    8. 8. Alternative Media Placement Facebook Sponsored Story - Cost Facebook Ads Facebook Sponsored Story Engaging Consumers with Brands
    9. 9. Alternative Media Placement Pop up vs Pop under Engaging Consumers with Brands
    10. 10. Alternative Media Placement. Pre-roll Advertising Engaging Consumers with Brands
    11. 11. Alternative Media Placement Website Sponsorship Engaging Consumers with Brands
    12. 12. Alternative Media Placement Sponsored Content Engaging Consumers with Brands
    13. 13. Alternative Media Placement Sponsored Content Engaging Consumers with Brands
    14. 14. Alternative Media Placement Sponsored posts in blogs Engaging Consumers with Brands
    15. 15. Alternative Media Placement Branded Social Apps Engaging Consumers with Brands
    16. 16. Alternative Media Placement In Games Ads Engaging Consumers with Brands
    17. 17. Alternative Media Placement Affiliate Marketing Programs Engaging Consumers with Brands
    18. 18. Alternative Media Placement Groupon Engaging Consumers with Brands
    19. 19. Alternative Media Placement Classified ads Engaging Consumers with Brands
    20. 20. Thankyou! Do you have any questions? Thierry Cellerin E.: tcellerin@buzzfactory.ru M.: +7 985 44 22 544 W.: www.buzzfactory.ru B.: http://buzz-factory.livejournal.com/ Twitter: @buzzfactory_ru Engaging Consumers with Brands
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