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iBeacon: What is it and Why is it important?

iBeacon: What is it and Why is it important?



Sometimes the biggest changes in technology have the smallest beginnings. In the summer of 2013, Apple announced iBeacon, a nerdy-sounding feature of its new operating system that would "provide apps ...

Sometimes the biggest changes in technology have the smallest beginnings. In the summer of 2013, Apple announced iBeacon, a nerdy-sounding feature of its new operating system that would "provide apps a whole new level of location awareness".

A recent study released by mobile marketing company Swirl and independent marketing research firm ResearchNow that surveyed over 1000 consumers, 77 percent of respondents said they'd be fine with sharing location data in exchange for something valuable like a mobile coupon or digital offer. Swirl also found that 65 percent of consumers indicated they trust retail brands over general shopping apps and social platforms such as Google or Facebook when it comes to location data.



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    iBeacon: What is it and Why is it important? iBeacon: What is it and Why is it important? Presentation Transcript

    • iBeacon Geosocial networking, proximity/mobile marketing Photo by: Alberto Araque (Flickr)
    • What is iBeacon? iBeacon is a new technology that extends Location Services in iOS7. Your iOS device can alert apps when you approach or leave a location with an iBeacon. Photo by: Jonathan Nalder (Flickr)
    • Uses new version of Bluetooth technology known as Bluetooth Low Energy (LE) The geeky stuff Photo by: Doug Thompson (Slideshare)
    • Bluetooth low energy wireless technology consumes only a fraction of the power of Classic Bluetooth radios. Bluetooth low energy technology extends to devices that are powered by small, coin-cell batteries such as watches and toys. Bluetooth LE Photo by: Doug Thompson (Slideshare)
    • Requirements 1. User needs app 2. User needs app open 3. User needs BLE compatible device 4. User needs to have Bluetooth on 5. User must approve vendors to “push” data Photo by: Jonathan Nalder (Flickr)
    • Compatible Devices Hardware: • iPhone 4s or later • iPad (3rd generation) or later • iPad mini or later • iPod touch (5th generation) or later Software: iOS 7 Photos by: Kārlis Dambrāns and Mahesh Mohan (Flickr)
    • “Beacons” aren’t exclusive to iOS Other tech manufacturers have already begun to create products/systems similar to Apple’s iBeacon Photo by: Jonathan Nalder (Flickr)
    • Proximity Marketing Photo from estimote.com
    • Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. Photo by: JESS3 (Flickr)
    • Competition Although the iBeacon is Apple’s technology, the infrastructure can be replicated by other manufacturers, such as the following: Photo by: Jonathan Nalder (Flickr)
    • Photos by: Tom Purves (Flickr), Google Images (free to use, share, modify), and bgr.com
    • Photos from: datzing.com, and theverge.com
    • Photos from gimbal.com and Jonathan Nalder (Flickr)
    • Apple’s Competitive Advantage Can leverage over half a billion iTunes users’ information to cater iBeacon data Photo by: Justin Chiaratti (Flickr)
    • Early adopters Photos by: Kārlis Dambrāns (Flickr); Articles from: zdnet.com, appleinsider.com, and engadget.com
    • Physical to Digital • Increase traffic and same-store sales • Leverage brick and mortar store visibility online • Extremely precise in-door location services Photo by: Jonathan Nalder (Flickr)
    • There is NO OFFLINE! The physical world is the new digital channel Photo by: zoetnet (Flickr)
    • Consumer’s Perspective Articles from: appdevelopermagazine.com, zdnet.com, recode.net, adweek.com, emarketer.com
    • Companies and manufacturers need to think big, think beyond transactions, and remember… Photo from Google Images (free to use, share, modify),
    • It’s not a chip. It’s not a technology. It’s a new way to experience the world Photo by: Pedro Szekely (Flickr)
    • Articles:! 1. http://appleinsider.com/articles/14/04/28/new-york-city-bars-to-use-apples-ibeacons-for-app-driven-pub-crawl- promotion ! 2. http://bitcoinmagazine.com/13129/future-touchless-payments-ibeacon-technology-needs-bitcoin/! 3. http://innovationinsights.wired.com/insights/2014/05/retails-next-big-bet-ibeacon-promise-geolocation- technologies/! 4. http://www.zdnet.com/uk/virgin-atlantic-tests-apples-ibeacon-at-heathrow-7000028987/! 5. http://www.ibtimes.com/apple-iphone-6-rumor-nfc-complement-ibeacon-wireless-technology-flagship- smartphone-1583003! 6. http://www.zdnet.com/apple-ibeacons-with-great-power-comes-great-potential-to-annoy-7000027392/! 7. http://support.apple.com/kb/HT6048! 8. http://appdevelopermagazine.com/1458/2014/5/19/71%25-of-App-Users-Don%25E2%2580%2599t-Want-to-be- Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications--/! 9. http://recode.net/2014/02/18/ibeacon-sets-consumers-phones-to-stun/! 10. http://www.adweek.com/news/technology/consumer-study-suggests-apples-ibeacon-could-work- retailers-154503! 11. http://www.emarketer.com/Article/How-iBeacon-Similar-Technology-Will-Change-Retail/1010751! ! ! ! ! ! 
 All images were sourced from either Flickr or Google Images, and are all under CC license. I did not create any of the images found in this deck. Photo by: Jeremy Piehler (Flickr)