What mobile technology is becoming

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A presentation outlining the past, present and future of mobile technology. 4 layers of technological innovation created in 4 era's of eight years.

A presentation outlining the past, present and future of mobile technology. 4 layers of technological innovation created in 4 era's of eight years.

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  • 1. G L A S S E F F E C T 1 G L A S S E F F E C T may 2014 raimo van der klein what mobile technology is becoming
  • 2. G L A S S E F F E C T 2 NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR raimo van der klein
  • 3. G L A S S E F F E C T this presentation represents my personal vision on mobile technology 3
  • 4. G L A S S E F F E C T 4 in this presentation I divided mobile technology in 4 fundamental layers of technological innovation
  • 5. G L A S S E F F E C T 5 this presentation is also divided in 4 periods of eight years
  • 6. G L A S S E F F E C T 6 2000 2008 2016 20241992 START this story start in 1992 when GSM networks rolled out. also the year that the first SMS was sent
  • 7. G L A S S E F F E C T 7 2000 2008 2016 20241992 START in this same year Nokia decided to solely focus on telecommunications
  • 8. G L A S S E F F E C T 8 2000 2008 2016 20241992 START in this same year Nokia introduced the slogan Connecting People in an advertisement. The slogan was written by Ove Strandberg
  • 9. G L A S S E F F E C T 9 PEOPLE 2000 2008 2016 20241992 START Analog to Digital and that is what they did exactly.. PEOPLE
  • 10. G L A S S E F F E C T 10 PEOPLE 2000 2008 2016 20241992 START Analog to Digital Nokia had a phone for every „niche” PEOPLE
  • 11. G L A S S E F F E C T 11 PEOPLE 2000 2008 2016 20241992 START Analog to Digital Nokia had the most sophisticated logistical infrastructure to deliver billions of phones all over the world PEOPLE
  • 12. G L A S S E F F E C T 12 PEOPLE 2000 2008 2016 20241992 START Analog to Digital PEOPLE in 2000 we connected the mobile phone to the internet.
  • 13. G L A S S E F F E C T 13 PEOPLE 2000 2008 2016 20241992 START Analog to Digital PEOPLE it is in 2000 that a vision was created of smartphones with broadband internet connections
  • 14. G L A S S E F F E C T 14 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 20241992 START Analog to Digital these are the years that operators needed to convince us to go from voice to data
  • 15. G L A S S E F F E C T 15 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 20241992 START Analog to Digital broadband networks were built with revenues from ringtones and sms traffic
  • 16. G L A S S E F F E C T 16 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 20241992 START Analog to Digital a phase with many exotic shaped phones and many experiments to innovate on the UI level
  • 17. G L A S S E F F E C T 17 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital as we approached 2008 our social behavior moved from synchronous to a-synchronous services
  • 18. G L A S S E F F E C T 18 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital social media destinations like twitter and Facebook became populair on mobile phones SOCIAL
  • 19. G L A S S E F F E C T 19 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital pricepoints of data subscriptions reached acceptable levels SOCIAL
  • 20. G L A S S E F F E C T 20 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital the iPhone becomes the mould for all others for the „smartphone” SOCIAL
  • 21. G L A S S E F F E C T 21 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital in 2008 Android was introduced and iPhone made their first phone with GPS SOCIAL
  • 22. G L A S S E F F E C T 22 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital it is in 2008 that a vision was created of smartphones with sensors
  • 23. G L A S S E F F E C T 23 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital hardware gets more and more sensors
  • 24. G L A S S E F F E C T 24 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital hardware is generating huge amount of data which trigger smart contextual services CLOUDFrom Apps! to Big Data
  • 25. G L A S S E F F E C T 25 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital this will be the era of the company that distributes the most sensors in a compelling piece of hardware CLOUDFrom Apps! to Big Data ???
  • 26. G L A S S E F F E C T the kings of hardware 26
  • 27. G L A S S E F F E C T 27 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data ???
  • 28. G L A S S E F F E C T 28 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents ???
  • 29. G L A S S E F F E C T 29 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents ??????
  • 30. G L A S S E F F E C T 30 the kings of software
  • 31. G L A S S E F F E C T 31 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data ???
  • 32. G L A S S E F F E C T 32 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents AI????
  • 33. G L A S S E F F E C T 2016: king of wearables 33
  • 34. G L A S S E F F E C T 34 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data ??? AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents AI?
  • 35. G L A S S E F F E C T icons of mobile hardware 35 wave 1 1992-2000 “CONNECTING PEOPLE” wave 2 2000-2008 “CONNECTING INTERNET” wave 3 2008-2016 “CONNECTING SENSORS” ?Nokia 3210 (160 million sold) iPhone (350+ million sold) No icon device. yet
  • 36. G L A S S E F F E C T and how we relate to the hardware 36 wave 1 1992-2000 wave 2 2000-2008 wave 3 2008-2016
  • 37. G L A S S E F F E C T 37 the 2016 king of hardware will be the company that has the distribution capabilities to bring sensors to billions.
  • 38. G L A S S E F F E C T 38 .. and it’s hardware will be wearable and have a simple AI onboard
  • 39. G L A S S E F F E C T 39
  • 40. G L A S S E F F E C T 40 2016: king of context
  • 41. G L A S S E F F E C T 41 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data ??? AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents AI?
  • 42. G L A S S E F F E C T 42 wave 1 1992-2000 wave 2 2000-2008 wave 3 2008-2016 system for digital voice icons of mobile software GSM voice distribution App Store content distribution no winner yet? system for real-time contextsystem for internet data
  • 43. G L A S S E F F E C T 43 wave 1 1992-2000 wave 2 2000-2008 wave 3 2008-2016 system for digital voice it will either be GLASS GSM voice distribution App Store content distribution system for real-time contextsystem for internet data
  • 44. G L A S S E F F E C T 44 wave 1 1992-2000 wave 2 2000-2008 wave 3 2008-2016 system for digital voice system for internet data or Google Now.. system for real-time context GSM voice distribution App Store content distribution
  • 45. G L A S S E F F E C T 2024: King of AI 45
  • 46. G L A S S E F F E C T 46 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents ??????
  • 47. G L A S S E F F E C T 1st wave. PEOPLE 2nd wave INTERNET 3rd wave CONTEXT now we connect everything… 47 ME
  • 48. G L A S S E F F E C T 48 the phase between 2016 and 2024 will show us many exotic physical forms of AI and many experiments trying to innovate on the UX level
  • 49. G L A S S E F F E C T from an earpiece 49
  • 50. G L A S S E F F E C T 50
  • 51. G L A S S E F F E C T to a robot 51
  • 52. Boston Dynamics
  • 53. or in your house?
  • 54. NEST
  • 55. in 2024 we know how to give AI a place in our lives
  • 56. G L A S S E F F E C T 56 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  • 57. G L A S S E F F E C T as Nokia did not see Apple coming.. what is Google’s blindspot? 57
  • 58. G L A S S E F F E C T there is one weak spot 58
  • 59. G L A S S E F F E C T 59 Google does not like hardware.. trying to „capture” the market through the OS layer..
  • 60. G L A S S E F F E C T 60 but in 2016 it is not about the traditional OS on the hardware.. ! hardware by then has evolved beyond the OS level into smart agents interacting with the cloud
  • 61. G L A S S E F F E C T 61 the 2016 king of hardware will be the company that has the distribution capabilities to bring sensors to billions. .. and it’s hardware will be wearable and have a simple AI onboard +
  • 62. G L A S S E F F E C T 62 + AI .. if Samsung owns AI technology before 2016 they can break Google’s lucky streak
  • 63. G L A S S E F F E C T moving the scale to Asia? 63
  • 64. G L A S S E F F E C T 64 G L A S S E F F E C T