The Frictionless Internet of Glass and Wearables

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Presentation I gave at #marcom14 on how Glass and wearables are changing the way the internet works and how it impacts brands.

Presentation I gave at #marcom14 on how Glass and wearables are changing the way the internet works and how it impacts brands.

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  • 1. G L A S S E F F E C T Tweet me: @rhymo 1 G L A S S E F F E C T June 2014 raimo van der klein The frictionless internet of Glass and wearables #marcom14
  • 2. G L A S S E F F E C T Tweet me: @rhymo 2 NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR raimo van der klein
  • 3. G L A S S E F F E C T Tweet me: @rhymo 3
  • 4. G L A S S E F F E C T Tweet me: @rhymo 4 G L A S S E F F E C T raimovanderklein@gmail.com
  • 5. G L A S S E F F E C T Tweet me: @rhymo 5
  • 6. G L A S S E F F E C T 6 Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services. Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons. App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world Our Services
  • 7. G L A S S E F F E C T 7 Glass Apps
  • 8. G L A S S E F F E C T 8 Glass Apps
  • 9. G L A S S E F F E C T 9
  • 10. G L A S S E F F E C T Tweet me: @rhymo Customers 10 TMG Funda Sanoma Digital Nederlandse Spoorwegen ABN AMRO Rabobank ! Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen
  • 11. G L A S S E F F E C T Tweet me: @rhymo 11 The frictionless internet of Glass and wearables
  • 12. G L A S S E F F E C T Tweet me: @rhymo 12 Past Present Future Here be dragons.. entering uncharted territory
  • 13. G L A S S E F F E C T Tweet me: @rhymo 13 The future
  • 14. G L A S S E F F E C T Tweet me: @rhymo 14
  • 15. G L A S S E F F E C T 15
  • 16. G L A S S E F F E C T Tweet me: @rhymo Let’s zoom out! 17
  • 17. G L A S S E F F E C T Tweet me: @rhymo 18 four periods of eight years
  • 18. G L A S S E F F E C T Tweet me: @rhymo 19 four fundamental technological infrastructure layers
  • 19. G L A S S E F F E C T Tweet me: @rhymo 20 PEOPLE 2000 2008 2016 20241992 START Analog to Digital PEOPLE
  • 20. G L A S S E F F E C T Tweet me: @rhymo 21 GSM voice distribution Software: Hardware: Behaviour:
  • 21. G L A S S E F F E C T Tweet me: @rhymo 22 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital SOCIAL
  • 22. G L A S S E F F E C T Tweet me: @rhymo 23 App Store content distribution Software: Hardware: Behaviour:
  • 23. G L A S S E F F E C T Tweet me: @rhymo 24http://weneverlookup.tumblr.com/
  • 24. G L A S S E F F E C T Tweet me: @rhymo 25G L A S S E F F E C T
  • 25. G L A S S E F F E C T Tweet me: @rhymo The world of destinations 26
  • 26. G L A S S E F F E C T Tweet me: @rhymo 27 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data
  • 27. G L A S S E F F E C T Tweet me: @rhymo 28 GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone, 2008-2013: sensor storm
  • 28. G L A S S E F F E C T Tweet me: @rhymo 29 fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)………….. 2014
  • 29. G L A S S E F F E C T Tweet me: @rhymo 30 ENVIRONMENT SOCIAL (WHO?) FRIENDS STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME seven context domains WEATHER SOUND LEVELS
  • 30. G L A S S E F F E C T Tweet me: @rhymo capture our intentions 31
  • 31. G L A S S E F F E C T Tweet me: @rhymo 32 third layer: hardware revolution second layer: content revolution first layer: communication revolution
  • 32. G L A S S E F F E C T Tweet me: @rhymo 33 Gearfit 2 Samsung
  • 33. G L A S S E F F E C T Tweet me: @rhymo 34 Nymi band by Bionym
  • 34. G L A S S E F F E C T Tweet me: @rhymo 35 Ring by Logbar Inc
  • 35. G L A S S E F F E C T Tweet me: @rhymo 36
  • 36. G L A S S E F F E C T Tweet me: @rhymo 37 TellSpec
  • 37. G L A S S E F F E C T Tweet me: @rhymo 38 Intel Mimo
  • 38. G L A S S E F F E C T Tweet me: @rhymo 39 Amazon Dash
  • 39. G L A S S E F F E C T Tweet me: @rhymo 41 Google Glass G L A S S E F F E C T
  • 40. G L A S S E F F E C T 42 Android Wear
  • 41. G L A S S E F F E C T Tweet me: @rhymo 43 NEST
  • 42. 44 Driverless Cars Google
  • 43. G L A S S E F F E C T Tweet me: @rhymo 45 Boston Dynamics
  • 44. G L A S S E F F E C T Tweet me: @rhymo Hardware mutants get born They have a body, a mind and a voice 46
  • 45. G L A S S E F F E C T Tweet me: @rhymo Brands are getting born into the physical world 47
  • 46. G L A S S E F F E C T Tweet me: @rhymo 48
  • 47. G L A S S E F F E C T Tweet me: @rhymo These new entities are not about consuming content 49
  • 48. G L A S S E F F E C T Tweet me: @rhymo They are here to make our lives easier.. 50
  • 49. G L A S S E F F E C T Tweet me: @rhymo removing friction between intention and action 51
  • 50. G L A S S E F F E C T Tweet me: @rhymo 52 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data
  • 51. G L A S S E F F E C T Tweet me: @rhymo 53 ? Software: Hardware: Behaviour:
  • 52. G L A S S E F F E C T Tweet me: @rhymo 54 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  • 53. G L A S S E F F E C T Tweet me: @rhymo 55
  • 54. G L A S S E F F E C T Tweet me: @rhymo 56
  • 55. G L A S S E F F E C T Tweet me: @rhymo 57 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  • 56. G L A S S E F F E C T Tweet me: @rhymo 58
  • 57. G L A S S E F F E C T Tweet me: @rhymo PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  • 58. G L A S S E F F E C T Tweet me: @rhymo 60 brands?
  • 59. G L A S S E F F E C T Tweet me: @rhymo are you able to maintain a customer relationship in this world? 61
  • 60. G L A S S E F F E C T Tweet me: @rhymo are you allowed to operate in the context of your customer 62
  • 61. G L A S S E F F E C T Tweet me: @rhymo time to claim your contextual domain 63
  • 62. G L A S S E F F E C T Tweet me: @rhymo 64 ENVIRONMENT SOCIAL (WHO?) FRIENDS STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME Which part of context is your „cup of tea”? WEATHER SOUND LEVELS
  • 63. G L A S S E F F E C T Tweet me: @rhymo intimacy, trust, personal data, intelligence, tone of voice, physical manifestation of your brand 65
  • 64. G L A S S E F F E C T Tweet me: @rhymo „Show up, Wise up, Speed up” 66 Peter Fitzgerald, Sales Director, Google UK
  • 65. G L A S S E F F E C T Tweet me: @rhymo 67 Time to build your worst nightmare! A brand with a body, mind and voice
  • 66. G L A S S E F F E C T Tweet me: @rhymo 68
  • 67. G L A S S E F F E C T Tweet me: @rhymo thank you 69 G L A S S E F F E C T raimovanderklein@gmail.com