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G L A S S E F F E C T
Tweet me: @rhymo
1
G L A S S E F F E C T
June 2014
raimo van der klein
The frictionless internet of
...
G L A S S E F F E C T
Tweet me: @rhymo
2
NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR
raimo van der klein
G L A S S E F F E C T
Tweet me: @rhymo
3
G L A S S E F F E C T
Tweet me: @rhymo
4
G L A S S E F F E C T
raimovanderklein@gmail.com
G L A S S E F F E C T
Tweet me: @rhymo
5
G L A S S E F F E C T 6
Context Mapping
Designing Google Glass services
requires to understand the
user’s context. With Co...
G L A S S E F F E C T 7
Glass Apps
G L A S S E F F E C T 8
Glass Apps
G L A S S E F F E C T 9
G L A S S E F F E C T
Tweet me: @rhymo
11
The frictionless internet of
Glass and wearables
G L A S S E F F E C T
Tweet me: @rhymo
12
Past Present Future
Here be
dragons..
entering uncharted territory
G L A S S E F F E C T
Tweet me: @rhymo
13
The future
G L A S S E F F E C T
Tweet me: @rhymo
14
G L A S S E F F E C T 15
G L A S S E F F E C T
Tweet me: @rhymo
Let’s zoom out!
17
G L A S S E F F E C T
Tweet me: @rhymo
18
four periods of eight years
G L A S S E F F E C T
Tweet me: @rhymo
19
four fundamental
technological infrastructure layers
G L A S S E F F E C T
Tweet me: @rhymo
20
PEOPLE
2000 2008 2016 20241992
START
Analog to Digital
PEOPLE
G L A S S E F F E C T
Tweet me: @rhymo
21
GSM
voice distribution
Software: Hardware: Behaviour:
G L A S S E F F E C T
Tweet me: @rhymo
22
PEOPLE
INTERNET
“Voice to Data”
PEOPLE
INTERNET
2000 2008 2016 2024
From Synchro...
G L A S S E F F E C T
Tweet me: @rhymo
23
App Store
content distribution
Software: Hardware: Behaviour:
G L A S S E F F E C T
Tweet me: @rhymo
24http://weneverlookup.tumblr.com/
G L A S S E F F E C T
Tweet me: @rhymo
25G L A S S E F F E C T
G L A S S E F F E C T
Tweet me: @rhymo
The world of destinations
26
G L A S S E F F E C T
Tweet me: @rhymo
27
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTER...
G L A S S E F F E C T
Tweet me: @rhymo
28
GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone,...
G L A S S E F F E C T
Tweet me: @rhymo
29
fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)…………..
...
G L A S S E F F E C T
Tweet me: @rhymo
30
ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICA...
G L A S S E F F E C T
Tweet me: @rhymo
capture our intentions
31
G L A S S E F F E C T
Tweet me: @rhymo
32
third layer: hardware revolution
second layer: content revolution
first layer: co...
G L A S S E F F E C T
Tweet me: @rhymo
33
Gearfit 2
Samsung
G L A S S E F F E C T
Tweet me: @rhymo
34
Nymi band by Bionym
G L A S S E F F E C T
Tweet me: @rhymo
35
Ring by Logbar Inc
G L A S S E F F E C T
Tweet me: @rhymo
36
G L A S S E F F E C T
Tweet me: @rhymo
37
TellSpec
G L A S S E F F E C T
Tweet me: @rhymo
38
Intel Mimo
G L A S S E F F E C T
Tweet me: @rhymo
39
Amazon Dash
G L A S S E F F E C T
Tweet me: @rhymo
41
Google Glass
G L A S S E F F E C T
G L A S S E F F E C T 42
Android Wear
G L A S S E F F E C T
Tweet me: @rhymo
43
NEST
44
Driverless Cars
Google
G L A S S E F F E C T
Tweet me: @rhymo
45
Boston Dynamics
G L A S S E F F E C T
Tweet me: @rhymo
Hardware mutants get born
They have a body, a mind and a voice
46
G L A S S E F F E C T
Tweet me: @rhymo
Brands are getting born
into the physical world
47
G L A S S E F F E C T
Tweet me: @rhymo
48
G L A S S E F F E C T
Tweet me: @rhymo
These new entities are not
about consuming content
49
G L A S S E F F E C T
Tweet me: @rhymo
They are here to make our lives easier..
50
G L A S S E F F E C T
Tweet me: @rhymo
removing friction between
intention and action
51
G L A S S E F F E C T
Tweet me: @rhymo
52
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTER...
G L A S S E F F E C T
Tweet me: @rhymo
53
?
Software: Hardware: Behaviour:
G L A S S E F F E C T
Tweet me: @rhymo
54
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTER...
G L A S S E F F E C T
Tweet me: @rhymo
55
G L A S S E F F E C T
Tweet me: @rhymo
56
G L A S S E F F E C T
Tweet me: @rhymo
57
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTER...
G L A S S E F F E C T
Tweet me: @rhymo
58
G L A S S E F F E C T
Tweet me: @rhymo
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET...
G L A S S E F F E C T
Tweet me: @rhymo
are you able to maintain
a customer relationship in this world?
61
G L A S S E F F E C T
Tweet me: @rhymo
are you allowed to operate
in the context of your customer
62
G L A S S E F F E C T
Tweet me: @rhymo
time to claim your
contextual domain
63
G L A S S E F F E C T
Tweet me: @rhymo
64
ENVIRONMENT
SOCIAL
(WHO?)
FRIENDS
STRANGERS
ACTIVITIES
AGENDA
VERBS
PHYSIOLOGICA...
G L A S S E F F E C T
Tweet me: @rhymo
intimacy, trust, personal data,
intelligence, tone of voice,
physical manifestation...
G L A S S E F F E C T
Tweet me: @rhymo
„Show up, Wise up, Speed up”
66
Peter Fitzgerald, Sales Director, Google UK
G L A S S E F F E C T
Tweet me: @rhymo
67
Time to build your worst nightmare!
A brand with a body, mind and voice
G L A S S E F F E C T
Tweet me: @rhymo
68
G L A S S E F F E C T
Tweet me: @rhymo
thank you
69
G L A S S E F F E C T
raimovanderklein@gmail.com
The Frictionless Internet of Glass and Wearables
The Frictionless Internet of Glass and Wearables
The Frictionless Internet of Glass and Wearables
The Frictionless Internet of Glass and Wearables
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The Frictionless Internet of Glass and Wearables

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Presentation I gave at #marcom14 on how Glass and wearables are changing the way the internet works and how it impacts brands.

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Transcript of "The Frictionless Internet of Glass and Wearables"

  1. 1. G L A S S E F F E C T Tweet me: @rhymo 1 G L A S S E F F E C T June 2014 raimo van der klein The frictionless internet of Glass and wearables #marcom14
  2. 2. G L A S S E F F E C T Tweet me: @rhymo 2 NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR raimo van der klein
  3. 3. G L A S S E F F E C T Tweet me: @rhymo 3
  4. 4. G L A S S E F F E C T Tweet me: @rhymo 4 G L A S S E F F E C T raimovanderklein@gmail.com
  5. 5. G L A S S E F F E C T Tweet me: @rhymo 5
  6. 6. G L A S S E F F E C T 6 Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services. Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons. App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world Our Services
  7. 7. G L A S S E F F E C T 7 Glass Apps
  8. 8. G L A S S E F F E C T 8 Glass Apps
  9. 9. G L A S S E F F E C T 9
  10. 10. G L A S S E F F E C T Tweet me: @rhymo Customers 10 TMG Funda Sanoma Digital Nederlandse Spoorwegen ABN AMRO Rabobank ! Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen
  11. 11. G L A S S E F F E C T Tweet me: @rhymo 11 The frictionless internet of Glass and wearables
  12. 12. G L A S S E F F E C T Tweet me: @rhymo 12 Past Present Future Here be dragons.. entering uncharted territory
  13. 13. G L A S S E F F E C T Tweet me: @rhymo 13 The future
  14. 14. G L A S S E F F E C T Tweet me: @rhymo 14
  15. 15. G L A S S E F F E C T 15
  16. 16. G L A S S E F F E C T Tweet me: @rhymo Let’s zoom out! 17
  17. 17. G L A S S E F F E C T Tweet me: @rhymo 18 four periods of eight years
  18. 18. G L A S S E F F E C T Tweet me: @rhymo 19 four fundamental technological infrastructure layers
  19. 19. G L A S S E F F E C T Tweet me: @rhymo 20 PEOPLE 2000 2008 2016 20241992 START Analog to Digital PEOPLE
  20. 20. G L A S S E F F E C T Tweet me: @rhymo 21 GSM voice distribution Software: Hardware: Behaviour:
  21. 21. G L A S S E F F E C T Tweet me: @rhymo 22 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital SOCIAL
  22. 22. G L A S S E F F E C T Tweet me: @rhymo 23 App Store content distribution Software: Hardware: Behaviour:
  23. 23. G L A S S E F F E C T Tweet me: @rhymo 24http://weneverlookup.tumblr.com/
  24. 24. G L A S S E F F E C T Tweet me: @rhymo 25G L A S S E F F E C T
  25. 25. G L A S S E F F E C T Tweet me: @rhymo The world of destinations 26
  26. 26. G L A S S E F F E C T Tweet me: @rhymo 27 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data
  27. 27. G L A S S E F F E C T Tweet me: @rhymo 28 GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone, 2008-2013: sensor storm
  28. 28. G L A S S E F F E C T Tweet me: @rhymo 29 fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)………….. 2014
  29. 29. G L A S S E F F E C T Tweet me: @rhymo 30 ENVIRONMENT SOCIAL (WHO?) FRIENDS STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME seven context domains WEATHER SOUND LEVELS
  30. 30. G L A S S E F F E C T Tweet me: @rhymo capture our intentions 31
  31. 31. G L A S S E F F E C T Tweet me: @rhymo 32 third layer: hardware revolution second layer: content revolution first layer: communication revolution
  32. 32. G L A S S E F F E C T Tweet me: @rhymo 33 Gearfit 2 Samsung
  33. 33. G L A S S E F F E C T Tweet me: @rhymo 34 Nymi band by Bionym
  34. 34. G L A S S E F F E C T Tweet me: @rhymo 35 Ring by Logbar Inc
  35. 35. G L A S S E F F E C T Tweet me: @rhymo 36
  36. 36. G L A S S E F F E C T Tweet me: @rhymo 37 TellSpec
  37. 37. G L A S S E F F E C T Tweet me: @rhymo 38 Intel Mimo
  38. 38. G L A S S E F F E C T Tweet me: @rhymo 39 Amazon Dash
  39. 39. G L A S S E F F E C T Tweet me: @rhymo 41 Google Glass G L A S S E F F E C T
  40. 40. G L A S S E F F E C T 42 Android Wear
  41. 41. G L A S S E F F E C T Tweet me: @rhymo 43 NEST
  42. 42. 44 Driverless Cars Google
  43. 43. G L A S S E F F E C T Tweet me: @rhymo 45 Boston Dynamics
  44. 44. G L A S S E F F E C T Tweet me: @rhymo Hardware mutants get born They have a body, a mind and a voice 46
  45. 45. G L A S S E F F E C T Tweet me: @rhymo Brands are getting born into the physical world 47
  46. 46. G L A S S E F F E C T Tweet me: @rhymo 48
  47. 47. G L A S S E F F E C T Tweet me: @rhymo These new entities are not about consuming content 49
  48. 48. G L A S S E F F E C T Tweet me: @rhymo They are here to make our lives easier.. 50
  49. 49. G L A S S E F F E C T Tweet me: @rhymo removing friction between intention and action 51
  50. 50. G L A S S E F F E C T Tweet me: @rhymo 52 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data
  51. 51. G L A S S E F F E C T Tweet me: @rhymo 53 ? Software: Hardware: Behaviour:
  52. 52. G L A S S E F F E C T Tweet me: @rhymo 54 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  53. 53. G L A S S E F F E C T Tweet me: @rhymo 55
  54. 54. G L A S S E F F E C T Tweet me: @rhymo 56
  55. 55. G L A S S E F F E C T Tweet me: @rhymo 57 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  56. 56. G L A S S E F F E C T Tweet me: @rhymo 58
  57. 57. G L A S S E F F E C T Tweet me: @rhymo PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  58. 58. G L A S S E F F E C T Tweet me: @rhymo 60 brands?
  59. 59. G L A S S E F F E C T Tweet me: @rhymo are you able to maintain a customer relationship in this world? 61
  60. 60. G L A S S E F F E C T Tweet me: @rhymo are you allowed to operate in the context of your customer 62
  61. 61. G L A S S E F F E C T Tweet me: @rhymo time to claim your contextual domain 63
  62. 62. G L A S S E F F E C T Tweet me: @rhymo 64 ENVIRONMENT SOCIAL (WHO?) FRIENDS STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME Which part of context is your „cup of tea”? WEATHER SOUND LEVELS
  63. 63. G L A S S E F F E C T Tweet me: @rhymo intimacy, trust, personal data, intelligence, tone of voice, physical manifestation of your brand 65
  64. 64. G L A S S E F F E C T Tweet me: @rhymo „Show up, Wise up, Speed up” 66 Peter Fitzgerald, Sales Director, Google UK
  65. 65. G L A S S E F F E C T Tweet me: @rhymo 67 Time to build your worst nightmare! A brand with a body, mind and voice
  66. 66. G L A S S E F F E C T Tweet me: @rhymo 68
  67. 67. G L A S S E F F E C T Tweet me: @rhymo thank you 69 G L A S S E F F E C T raimovanderklein@gmail.com

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