The End of Mobile Destinations

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A presentation about how the end of mobile destinations is near as we move from content to context.

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The End of Mobile Destinations

  1. Tweet me: @rhymo 1 G L A S S E F F E C T June 2014 raimo van der klein the end of mobile destinations.. #SMM14
  2. Tweet me: @rhymo i am a digital omnivore 2 raimo van der klein:
  3. Tweet me: @rhymo 3 NOSHEMA NOKIA KPN MOBILE MONDAY LAYAR raimo van der klein:
  4. Tweet me: @rhymo 4
  5. Tweet me: @rhymo „no comment” 5 raimo van der klein:
  6. Tweet me: @rhymo 6 G L A S S E F F E C T raimovanderklein@gmail.com
  7. G L A S S E F F E C T Tweet me: @rhymo 7 Context Mapping Designing Google Glass services requires to understand the user’s context. With Context Mapping we help you to find relevant contextual triggers to design Glass services. Concept Development To find your possibilities with Glass we can support you with eyeopening presentations, inspirational workshops or hackathons. App Development We Develop Glassware & apps. Support you with launching and promoting your Glass project with the world Our Services
  8. G L A S S E F F E C T Tweet me: @rhymo 8 Glass Apps
  9. G L A S S E F F E C T Tweet me: @rhymo 9 Eaze Handsfree Payments
  10. G L A S S E F F E C T Tweet me: @rhymo 10
  11. G L A S S E F F E C T Tweet me: @rhymo Customers 11 TMG Funda Sanoma Digital Nederlandse Spoorwegen ABN AMRO Rabobank ! Active Ants NOS Heijmans UCB Warchild Randstad Veiligheidsregio Groningen
  12. Tweet me: @rhymo 12 the end of mobile destinations..
  13. Tweet me: @rhymo 13 PEOPLE 2000 2008 2016 20241992 START Analog to Digital PEOPLE
  14. Tweet me: @rhymo 14 GSM voice distribution Software: Hardware: Behaviour:
  15. Tweet me: @rhymo 15 PEOPLE INTERNET “Voice to Data” PEOPLE INTERNET 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital SOCIAL
  16. Tweet me: @rhymo 16 App Store content distribution Software: Hardware: Behaviour:
  17. Tweet me: @rhymo 17http://weneverlookup.tumblr.com/
  18. Tweet me: @rhymo 18G L A S S E F F E C T
  19. Tweet me: @rhymo The world of destinations 19
  20. Tweet me: @rhymo 20
  21. Tweet me: @rhymo 21 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data
  22. Tweet me: @rhymo 22 GPS, Gyroscope, Compass, Ambient Lightsensor, Accelerometer, Camera, Microphone, 2008-2013: sensor storm
  23. Tweet me: @rhymo 23 fingerprint, eyesensor, heartbeat, Bluetooth(beacon), thoughts(brainwaves)………….. 2014
  24. Tweet me: @rhymo capture our intentions 24
  25. Tweet me: @rhymo 25 ENVIRONMENT SOCIAL (WHO?) FRIENDS STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME by understanding real-time context.. WEATHER SOUND LEVELS
  26. Tweet me: @rhymo 26 ENVIRONMENT SOCIAL (WHO?) FRIENDS STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME the delta in real-time context.. WEATHER SOUND LEVELS
  27. Tweet me: @rhymo 27 third layer: hardware revolution second layer: content revolution first layer: communication revolution
  28. Tweet me: @rhymo 28 Gearfit 2 Samsung
  29. Tweet me: @rhymo 29 Nymi band by Bionym
  30. Tweet me: @rhymo 30 TellSpec
  31. Tweet me: @rhymo 31 Intel Mimo
  32. Tweet me: @rhymo 32 Amazon Dash
  33. Tweet me: @rhymo 34 Google Glass G L A S S E F F E C T
  34. G L A S S E F F E C T 35 Android Wear
  35. G L A S S E F F E C T Tweet me: @rhymo 36 NEST
  36. 37 Driverless Cars Google
  37. G L A S S E F F E C T Tweet me: @rhymo 38 Boston Dynamics
  38. G L A S S E F F E C T Tweet me: @rhymo Hardware mutants get born They have a body, a mind and a voice 39
  39. G L A S S E F F E C T Tweet me: @rhymo Brands are getting born into the physical world 40
  40. G L A S S E F F E C T Tweet me: @rhymo 41
  41. G L A S S E F F E C T Tweet me: @rhymo These new entities are not about consuming content 42
  42. G L A S S E F F E C T Tweet me: @rhymo but about removing friction between intention and action 43
  43. G L A S S E F F E C T Tweet me: @rhymo so what about software? 44
  44. G L A S S E F F E C T Tweet me: @rhymo 45
  45. G L A S S E F F E C T Tweet me: @rhymo 46
  46. G L A S S E F F E C T Tweet me: @rhymo 47
  47. G L A S S E F F E C T Tweet me: @rhymo rich notifications in iOS8 48
  48. G L A S S E F F E C T Tweet me: @rhymo notifications become the interface 49
  49. Tweet me: @rhymo turning our focus back to the world ..away from destinations 50
  50. G L A S S E F F E C T Tweet me: @rhymo 51 HOT MEDIA „high definition and low participation” COOL MEDIA „low definition and high participation" Marshall McLuhan
  51. Tweet me: @rhymo 52 Software: Hardware: Behaviour: ?
  52. Tweet me: @rhymo 53 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data
  53. Tweet me: @rhymo 54 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  54. G L A S S E F F E C T Tweet me: @rhymo 55 data magic
  55. Tweet me: @rhymo 56
  56. Tweet me: @rhymo 57
  57. Tweet me: @rhymo 58
  58. Tweet me: @rhymo 59
  59. Tweet me: @rhymo 60 PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  60. Tweet me: @rhymo 61
  61. Tweet me: @rhymo 62 Alvin Toffler -1972
  62. Tweet me: @rhymo PEOPLE INTERNET CONTEXT SOCIAL “Voice to Data” “Content to Context” PEOPLE INTERNET CONTEXT 2000 2008 2016 2024 From Synchronous! to A-synchronous 1992 START Analog to Digital CLOUDFrom Apps! to Big Data AI BIG DATA “UX to AI”INTELLIGENCE From Services! to Agents
  63. Tweet me: @rhymo are you able to maintain a customer relationship in this world? 64
  64. Tweet me: @rhymo are you allowed to operate in the context of your customer 65
  65. Tweet me: @rhymo time to claim your contextual domain 66
  66. Tweet me: @rhymo intimacy, trust, personal data, intelligence, tone of voice, physical manifestation of your brand 67
  67. Tweet me: @rhymo 68
  68. G L A S S E F F E C T Tweet me: @rhymo 69 Softbank Robot Pepper
  69. Tweet me: @rhymo thank you 70 G L A S S E F F E C T raimovanderklein@gmail.com

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