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Retail 2.0

by Thinkmobile on Aug 30, 2007

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An introduction to Retail 2.0 or Social Retailing. The loyalty shift and the it's consequences

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An introduction to Retail 2.0 or Social Retailing. The loyalty shift and the it's consequences

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Retail 2.0 — Presentation Transcript

Retail 2 . 0 Creating Space for Consumers

Trends

Constant connection through technology

High level of transparancy

Pricepressure from webshops

Changed orientation and purchase behaviour

Revolution in “Demand”

The consumer rises..

Who do you serve?

Are you loyal to consumers or to your producers?

RETAIL:

Stuck in the middle?

between producer and consumer ?

Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing

Social Retailing

Providing social tools and platforms around products and services to create better informed and better organised buying behaviour.

What is happening already NOW in Social Retailing?

It is about giving away ..

Giving away design

Giving away assortment

Give away marketing

It is about new tech ..

Augmented Reality IconNicholson: Interactive Mirrors

It is about information ..

(Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online," Cathy Halligan, Walmart.com's chief marketing officer.

Organised and informed

It is about mobshopping ..

Group Buying

Online buying with friends

Transparancy = Excellence In a transparant market excellence is the benchmark

What is your

Purpose Statement?

Excellence requires a clear Sense of Purpose

Purpose makes you authentic

Authentic behaviour from retailers is crucial!

Are you prepared to play the NEW customer game?

Thank You Raimo van der Klein [email_address] www.mobminds.com

Girish NN , Web Marketing Analyst at Infosys Technologies Ltd. Social Media & Mobility: Learning from Retail’ - A webinar that explains the strategies employed by leading retailers to engage with their tech-savvy customers through social media and mobility, success stories and failures, and impact of these retail innovations. Register for the Webinar now http://bit.ly/zWEYqy 2 months ago

Are you sure you want to Yes No

Peter 't Hoen , Sr. Creative (Retail) at VBAT Great presentation and very informational but there is now a new streaming called retail 3.0 can you tell me the difference? Because it seems like it is the same one as you mean. And what retail marketing now called retail 2.0 is the period of big shift in logistics (wall mart). This period is what made the retail sector so big.

sincerely peter

http://brandd.wordpress.com/ 2 years ago

romancewind thks a lot 3 years ago

Siddhartha Srivastava , Persuing MBA at --- hi there, nice presentation,

can u mail me the presentation at siddharth3333@gmail.com 3 years ago

deepshataneja its great thanks for sharing. 3 years ago

Chris Sparshott , Social Media, Web Innovation and Strategy at IBM Like it, nice to see web 2 characteristics in Retail. - Chris 3 years ago

Gianluca Greco , retail consultant at Retailforum That's great. I think the same things. I'm writing about these ideas in my blog.
In my opinion Richard Normann was a pioneer of a new way to intend retail and ebaynomics is the frontier of trasparency because the price is the only thing never negotiated between Consumer and Retailer.

gianluca 4 years ago

lobang Thanks for sharing! 4 years ago

Alexander Malahov at Kamblog that's great! thanks a lot!

4 years ago

SRINI N , Business at Swell Financial Services P Ltd., Hyderabad Instructive. Tnx 4 sharing 4 years ago

Retail 2.0

by Thinkmobile on Aug 30, 2007

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Retail 2.0 — Presentation Transcript