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Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
Retail 2.0
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Retail 2.0

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An introduction to Retail 2.0 or Social Retailing. The loyalty shift and the it's consequences

An introduction to Retail 2.0 or Social Retailing. The loyalty shift and the it's consequences

Published in: Business, Self Improvement
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  • Social Media & Mobility: Learning from Retail’ - A webinar that explains the strategies employed by leading retailers to engage with their tech-savvy customers through social media and mobility, success stories and failures, and impact of these retail innovations. Register for the Webinar now http://bit.ly/zWEYqy
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  • Great presentation and very informational but there is now a new streaming called retail 3.0 can you tell me the difference? Because it seems like it is the same one as you mean. And what retail marketing now called retail 2.0 is the period of big shift in logistics (wall mart). This period is what made the retail sector so big.

    sincerely peter

    http://brandd.wordpress.com/
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  • thks a lot
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  • hi there, nice presentation,







    can u mail me the presentation at siddharth3333@gmail.com
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  • its great thanks for sharing.
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  • 1. Retail 2 . 0 Creating Space for Consumers
  • 2. Trends <ul><li>Constant connection through technology </li></ul><ul><li>High level of transparancy </li></ul><ul><li>Pricepressure from webshops </li></ul><ul><li>Changed orientation and purchase behaviour </li></ul>
  • 3. Revolution in “Demand”
  • 4. <ul><li>The consumer rises.. </li></ul>
  • 5. <ul><li>Who do you serve? </li></ul><ul><li>Are you loyal to consumers or to your producers? </li></ul>
  • 6. <ul><li>RETAIL: </li></ul><ul><li>Stuck in the middle? </li></ul><ul><li>between producer and consumer ? </li></ul>
  • 7. Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing
  • 8. Social Retailing <ul><li>Providing social tools and platforms around products and services to create better informed and better organised buying behaviour. </li></ul>
  • 9. <ul><li>What is happening already NOW in Social Retailing? </li></ul>
  • 10. <ul><li>It is about giving away .. </li></ul>
  • 11. Giving away design
  • 12. Giving away assortment
  • 13. Give away marketing
  • 14. <ul><li>It is about new tech .. </li></ul>
  • 15. Augmented Reality IconNicholson: Interactive Mirrors
  • 16. <ul><li>It is about information .. </li></ul>
  • 17. (Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online,&quot; Cathy Halligan, Walmart.com's chief marketing officer.
  • 18. Organised and informed
  • 19. <ul><li>It is about mobshopping .. </li></ul>
  • 20. Group Buying
  • 21. Online buying with friends
  • 22. Transparancy = Excellence In a transparant market excellence is the benchmark
  • 23. <ul><li>What is your </li></ul><ul><li>Purpose Statement? </li></ul><ul><li>Excellence requires a clear Sense of Purpose </li></ul>
  • 24. <ul><li>Purpose makes you authentic </li></ul><ul><li>Authentic behaviour from retailers is crucial! </li></ul>
  • 25. <ul><li>Are you prepared to play the NEW customer game? </li></ul>
  • 26. Thank You Raimo van der Klein [email_address] www.mobminds.com

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