Retail 2.0

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12 comments

Comments 1 - 10 of 12 previous next Post a comment

+ Peter 't Hoen 3 months ago
Great presentation and very informational but there is now a new streaming called retail 3.0 can you tell me the difference? Because it seems like it is the same one as you mean. And what retail marketing now called retail 2.0 is the period of big shift in logistics (wall mart). This period is what made the retail sector so big.

sincerely peter

http://brandd.wordpress.com/
+ romancewind 8 months ago
thks a lot
+ guestedc325 9 months ago
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+ Siddhartha Srivastava 2 years ago
hi there, nice presentation,

can u mail me the presentation at siddharth3333@gmail.com
+ guest2a9f87 2 years ago
hey dts great man, info in lots....
+ deepshataneja 2 years ago
its great thanks for sharing.
+ Chris Sparshott 2 years ago
Like it, nice to see web 2 characteristics in Retail. - Chris
+ Gianluca Greco 2 years ago
That’s great. I think the same things. I’m writing about these ideas in my blog.
In my opinion Richard Normann was a pioneer of a new way to intend retail and ebaynomics is the frontier of trasparency because the price is the only thing never negotiated between Consumer and Retailer.

gianluca
+ lobang 2 years ago
Thanks for sharing!
+ alex978 3 years ago
that’s great! thanks a lot!

Comments 1 - 10 of 12 previous next

Notes on slide 1

70 Favorites & 5 Groups

Lucian Lacau, business student at Wilfrid Laurier University, favorited this 2 months ago
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Retail 2.0 - Presentation Transcript

Retail 2 . 0 Creating Space for Consumers
Trends
- Constant connection through technology
- High level of transparancy
- Pricepressure from webshops
- Changed orientation and purchase behaviour
Revolution in “Demand”
- The consumer rises..
- Who do you serve?
- Are you loyal to consumers or to your producers?
- RETAIL:
- Stuck in the middle?
- between producer and consumer ?
Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing
Social Retailing
- Providing social tools and platforms around products and services to create better informed and better organised buying behaviour.
- What is happening already NOW in Social Retailing?
- It is about giving away ..
Giving away design
Giving away assortment
Give away marketing
- It is about new tech ..
Augmented Reality IconNicholson: Interactive Mirrors
- It is about information ..
(Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online," Cathy Halligan, Walmart.com's chief marketing officer.
Organised and informed
- It is about mobshopping ..
Group Buying
Online buying with friends
Transparancy = Excellence In a transparant market excellence is the benchmark
- What is your
- Purpose Statement?
- Excellence requires a clear Sense of Purpose
- Purpose makes you authentic
- Authentic behaviour from retailers is crucial!
- Are you prepared to play the NEW customer game?
Thank You Raimo van der Klein [email_address] www.mobminds.com