Retail 2.0

38,240 views

Published on

An introduction to Retail 2.0 or Social Retailing. The loyalty shift and the it's consequences

Published in: Business, Self Improvement
11 Comments
95 Likes
Statistics
Notes
  • Social Media & Mobility: Learning from Retail’ - A webinar that explains the strategies employed by leading retailers to engage with their tech-savvy customers through social media and mobility, success stories and failures, and impact of these retail innovations. Register for the Webinar now http://bit.ly/zWEYqy
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great presentation and very informational but there is now a new streaming called retail 3.0 can you tell me the difference? Because it seems like it is the same one as you mean. And what retail marketing now called retail 2.0 is the period of big shift in logistics (wall mart). This period is what made the retail sector so big.

    sincerely peter

    http://brandd.wordpress.com/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • thks a lot
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • hi there, nice presentation,







    can u mail me the presentation at siddharth3333@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • its great thanks for sharing.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
38,240
On SlideShare
0
From Embeds
0
Number of Embeds
5,673
Actions
Shares
0
Downloads
3,878
Comments
11
Likes
95
Embeds 0
No embeds

No notes for slide

Retail 2.0

  1. Retail 2 . 0 Creating Space for Consumers
  2. Trends <ul><li>Constant connection through technology </li></ul><ul><li>High level of transparancy </li></ul><ul><li>Pricepressure from webshops </li></ul><ul><li>Changed orientation and purchase behaviour </li></ul>
  3. Revolution in “Demand”
  4. <ul><li>The consumer rises.. </li></ul>
  5. <ul><li>Who do you serve? </li></ul><ul><li>Are you loyal to consumers or to your producers? </li></ul>
  6. <ul><li>RETAIL: </li></ul><ul><li>Stuck in the middle? </li></ul><ul><li>between producer and consumer ? </li></ul>
  7. Shift your loyalty! From Push tool to Pull platform Producer Retail Consumer Products Services Experiences Connected Informed Organised Material Consumer Social Retailing
  8. Social Retailing <ul><li>Providing social tools and platforms around products and services to create better informed and better organised buying behaviour. </li></ul>
  9. <ul><li>What is happening already NOW in Social Retailing? </li></ul>
  10. <ul><li>It is about giving away .. </li></ul>
  11. Giving away design
  12. Giving away assortment
  13. Give away marketing
  14. <ul><li>It is about new tech .. </li></ul>
  15. Augmented Reality IconNicholson: Interactive Mirrors
  16. <ul><li>It is about information .. </li></ul>
  17. (Instore) User Reviews “ Reviews and ratings is the No. 1 customer - requested feature online at Walmart.com, and we're pleased to offer this service to better help our community of customers shop smart and make informed decisions about the products they purchase both in our Wal - Mart stores and online,&quot; Cathy Halligan, Walmart.com's chief marketing officer.
  18. Organised and informed
  19. <ul><li>It is about mobshopping .. </li></ul>
  20. Group Buying
  21. Online buying with friends
  22. Transparancy = Excellence In a transparant market excellence is the benchmark
  23. <ul><li>What is your </li></ul><ul><li>Purpose Statement? </li></ul><ul><li>Excellence requires a clear Sense of Purpose </li></ul>
  24. <ul><li>Purpose makes you authentic </li></ul><ul><li>Authentic behaviour from retailers is crucial! </li></ul>
  25. <ul><li>Are you prepared to play the NEW customer game? </li></ul>
  26. Thank You Raimo van der Klein [email_address] www.mobminds.com

×