Shared Situations
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Peer Awards, 30th of december 2008

Ready to meet
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Meet the team:
Roy Raimo Maarten Claire
Meister van der Klein Lens-FitzGerald Boonstra
Technical Lead, Concept Marketing & Business
Lead development Community relations
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Roy Meister
Background:
Started at Ordina. Working at Triple-IT on Skoeps and multiple
other mobile projects.
Expertise:
Software Development, Mobile messaging, Project
Management, Mobile Device Rendering
Higlights:
Skoeps, Gouden Kooi and soccer live streaming.
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Raimo van der Klein
Background:
Started in retail marketing. Moved to mobile in 2000. Worked for
Nokia & KPN in sales, marketing & innovation.
Expertise:
Raimo is a shaper. Visionary. Brings ideas to solid deliverables.
Higlights:
is responsible for NOS Mobiel. Is the initiator of Mobile Monday
Amsterdam. Currently the most succesful MoMo in the world.
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Claire Boonstra
Background:
Civil Engineering roots, started in mobile in 2001 (i-mode).
Worked for KPN, Unilever and Talpa Digital in business
developement, strategic consumer marketing and innovation.
Expertise:
Claire is the energetic bridge-builder with a commercial eye.
Passion for changing advertising and marketing behaviour..
Higlights:
Was responsible for The Golden Cage Mobile. Co-organiser of
MoMo Amsterdam. General management SPRXmobile.
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Maarten Lens-FitzGerald
Background:
Internet professional since 1995. Account and general
managment before the bubble. Consultancy and concept
development afterwards. Last 5 years client and new format
director in database and e-mail markeing.
Expertise:
Scoping and framing of innovation projects, change
management, modern marketing and VRM theory. Workshops,
event organizing and hosting
Higlights:
Development of first and second websites including Akzo
Nobel, Fortis and Buhrmann. Creation of website development
project methodology. Setup of e-mail marketing for TomTom, e-
strategy for Dutch DIY retailer. Co founder of Mobile Monday
Amsterdam, Founder of VRMevent Amsterdam.
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The inspiration..
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The third
mobile revolution..
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The mobile device will
show it’s true nature..
1992
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The mobile device will
show it’s true nature..
2008
2000
1992
mobile internet
communication contextual services
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Contextual Services are
services designed
around your situation.
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Personal Mobile Context
Activities Social
Environment
(what) (who)
Spatio -
Mental
Temporal
(where/when)
Virtual
Me Physiological
me
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Personal Mobile Context
Twitter
Weather Presence People nearby
Rain prediction Agenda Buddyfinder
NFC / RFID
Activities Social
Environment
(what) (who)
Roomware
Spatio - Emomapping
Navigation
Mental
Tempor