Your SlideShare is downloading. ×
0
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
MWG congres
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

MWG congres

1,184

Published on

My presentation at MWG congress

My presentation at MWG congress

Published in: Business
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,184
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Hello..
  • 2. I am a pioneer Pioneer in Retail Pioneer in Mobile Networks Pioneer in Mobile Phone Distribution Pioneer in Mobile Social Networking Pioneer in Mobile Networking Events Pioneer in Mobile Services Pioneer in Contextual Services startup
  • 3. The Team Claire Boonstra - Managing Director Responsible for General Management and day to day operations Raimo van der Klein - Creative Director Responsible for Concept Development and creative & design input. Maarten Lens-FitzGerald - Marketing Director Responsible for Marketing, Communication and publishing
  • 4. We are Mobile Service Architects
  • 5. Technology Design Vendor selection Mobile Advertising Interaction DesignService Design Partnerships Mobile Awareness Mobile Inspiration Mobile Marketing Mobile Thinktank Business Models Communities Concept Development Contact & Interaction Strategy & Vision Mobile Service Architecture
  • 6. 1. EXPERIMENT
  • 7. Personal Opinion applicable to mobile market
  • 8. Do not experiment!!!
  • 9. What is your intention?
  • 10. 2. OUR MOBILE INTENTIONS
  • 11. ING Wegwijzer World’s first commercial Mobile Augmented Reality service
  • 12. NOS Mobiel Next level “On Device Media Portal”
  • 13. Olympics -Beijing World’s most advanced Mobile experience of the Olympics
  • 14. Voedingscentrum National outdoor campaign with QR codes
  • 15. World’s largest Mobile Monday (350+ participants per event) Mobile Monday Amsterdam
  • 16. 3. THE MOBILE REVOLUTION Some of my findings at the edge of mobile
  • 17. 1992
  • 18. 2000 2008 1992 communication mobile internet contextual services
  • 19. Contextual Services = Adaptive Services Designed around your situation.
  • 20. Making services relevant Here and now!
  • 21. Personal Mobile Context
  • 22. Activities (what) Environment Social (who) Spatio - Temporal (where/when) Mental Physiological People nearby Buddyfinder Weather Rain prediction NFC / RFID Roomware Navigation Track & Trace Geofencing Me Virtual me Emomapping Social Networks Flickr comments (Social Backchannel) Accelerometer Nokia Sportstracker Stepcounter Heartrate Education Beliefs Experiences Twitter Presence Agenda Personal Mobile Context
  • 23. Change in Context triggers mobile usage State A State B =
  • 24. ♥! ? Mobile happens around the “!”, the “?” and the ”♥“ Knowing what you want Sharing & Communicating Needing help
  • 25. http://www.flickr.com/photos/skyshanghai/2400793508/ !♥ ?
  • 26. Getting ready for battle Feasting, Sexing & Primping Returning back to Camp Protecting yourself from the future 7.00 9.00 17.00 22.00 0.00 Rituals & Mobile moments Inspired by BBDO
  • 27. Getting ready for battle Feasting, Sexing & Primping Returning back to Camp Protecting yourself from the future Check Check Check Check Check 7.00 9.00 17.00 22.00 0.00 Rituals & Mobile moments Inspired by BBDO
  • 28. zcapes situations are complex A certain situation exists of many elements: physical situation, social situation, location, time, mood, environment, movement, activity
  • 29. zcapes situations connect us Many people get in the same situations. Sharing a situation gets us closer to eachother.
  • 30. zcapes situations involve multiple parties Situations are often relevant for more than one party. Including: consumers, producers, advertisers, eventorganizers, retailers, etc.
  • 31. Prerequisites for a contextual web:
  • 32. 1. Contextual Segmentation of content
  • 33. http://www.flickr.com/photos/zenzenok/12417299/ Can we imagine what information might be relevant for someone stuck at an airport?
  • 34. Can we imagine what information might be relevant for someone going into the city at eleven?
  • 35. Can we imagine what information might be relevant for someone going into the city at eleven? In the afternoon or at night?
  • 36. Contextual Services = Adaptive Services Designed around your situation.
  • 37. 2. Services designed for the individual
  • 38. Minimuni If you live exactly 6 minutes from Sunset Tunnel East Portal, 8 minutes from Duboce and Church, and 10 minutes from Church Station you may find it useful too.
  • 39. Fragmentation, fragmentation and fragmentation (many small services relevant for small groups of people in certain situations)
  • 40. 4. OUR ANSWER
  • 41. zcapesPicture: Marco Ophof Zcapes is a mini blog platform on your mobile. Anyone can make a Zcape for free for any object or event. Zcapes helps you not to miss a thing.
  • 42. Location searchActivity stream DWDD zcape
  • 43. mwgcongres.zcapes.com
  • 44. Raimo van der Klein raimo@sprxmobile.com www.sprxmobile.com 13th of February 2009 http://www.flickr.com/photos/parvenu/2477228814/sizes/o/ SMS “SPRXMWG [spatie] emailadres” naar 2002

×