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MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
MoMoAMS: OP3/Shotcode, 4th of june
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MoMoAMS: OP3/Shotcode, 4th of june

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Presentation of Dennis Hettema at MoMo AMS event on the 4th of June in Amsterdam

Presentation of Dennis Hettema at MoMo AMS event on the 4th of June in Amsterdam

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  • Transcript

    • 1. mobile barcode scanning Dennis Hettema Founder / Creative Director OP3 & ShotCode
    • 2. index
      • history
      • what’s happening in Japan
      • so where are we
      • ShotCode use cases
      • how we see things today
      • thoughts for the future
    • 3.  
    • 4. history
      • QR-code 1994 Denso Wave
      • high data density
      • B2B
      • 2002 NTTDoCoMo and KDDI
      • start B2C applications
    • 5. Japan & Korea
      • advertising
      • food tracebility
      • business cards
      • direct sales
      • music previews
      • simple B2B solutions
    • 6. everyday life
      • >75% frequent users
        • print media
        • on-pack
      • micropayments
      • current barcode publishers include
        • Coca Cola
        • Amazon
        • Dole
        • Ogilvy
        • QR-clip ” The service 'QR-clip' which can try listening music with a mobile phone”
        • many more...
    • 7. where the ***k is Europe?
    • 8. patents
      • Denso Wave - QR code patent
      • Neomedia - mobile barcoding patent
      • Scanbuy - barcoding patent
      • hidden trolls...
    • 9.  
    • 10.  
    • 11. the routing problem
    • 12. company a 12345 customer a
    • 13. company b abcde customer b
    • 14. the user experience company a code b reader a abcde ERROR
    • 15. confusing code standards
    • 16. and finally the usual suspects
      • handsets & operating system diversity
      • operators
      • geographic & cultural diversity
    • 17. ShotCode – use cases
    • 18.  
    • 19. 2005
      • launching campaign:
      • supporting ”marslander” commercials
      • compatible handsets:
      • 8
      • media used:
      • web
      • in-pub
      • campaign result:
      • free publicity
      • no install base
      • lessons learned:
      • each user visited several pubs
      • pub games & mobile = STIVA trouble
      • 8 compatible models & 16 pubs = about 20 users
      • more compatible models
    • 20. 2005
      • campaign:
      • download mobile applications via GetJar.com branded ShotCode reader
      • compatible handsets:
      • about 40 at launch
      • media used:
      • GetJar.com website
      • campaign result:
      • continuing partnership
      • 350k downloads to date
      • 2 nd best rated software on GetJar.com with 400+ reviews
      • lessons learned:
      • scanning from webpages is succesfull
      • mobile barcode scanning simplifies the mobile download process
      • relevant content = key traffic driver
      • geographic diversity barrier to offline exposure
    • 21. 2005
      • campaign:
      • connecting seminar visitors through ShotCodes and providing relevant seminar information
      • compatible models:
      • about 40
      • media used:
      • visitor badges
      • scanning terminals
      • print
      • campaign result:
      • 2500+ scans on 2000 visitors
      • lessons learned:
      • positive response to ShotCode UI
      • positive response to webcam UI
      • 90% of scans through PC terminals
      • more compatible models
    • 22. 2006
      • campaign:
      • inform students on lesson plans, schedule changes, etc. using ShotCodes
      • compatible models:
      • about 100
      • media used:
      • print
      • campaign result:
      • complete flop
      • lessons learned:
      • content not relevant / urgent enough
      • wrong handset demographic
      • too little exposure
      • whatever doesn’t kill you makes you stronger
    • 23. 2006
      • campaign:
      • on-pack campaign for Sprite Mexico
      • scan & win (DVD’s, movie tickets, pizza’s)
      • largest on-pack barcode scanning campaign outside of Japan & Korea
      • compatible models:
      • about 140
      • media used:
      • TV
      • radio
      • web
      • in-store
      • on - pack
      • campaign result:
      • outperformed SMS 2 to 1 (relatively seen)
      • heaviest users scanned 20+ codes
      • lessons learned:
      • content proposition was correct
        • diverse
        • fun
        • simple
      • media mix properly used
      • correct demographic
      • very little support needed
    • 24. what we know
    • 25. the user experience
      • ease of use
      • relevant information
      • non intrusive
      • time saving
    • 26. the publisher’s perspective
      • enable communication on impulse
        • convert users on the spot
        • provide additional sales arguments
        • activate your community
      • identify repeat visits
        • loyalty programs
      • extend the reach of your offline material
    • 27. our core values
      • campaign perspective:
      • clear demographic
      • clear message
      • full media-mix
      • content perspective:
      • urgency
      • relevancy
      • diversity
    • 28. thoughts for the future
      • fix the QR/Datamatrix routing problem or use a different standard (I know of one we could use)
      • PWC, Proximity Marketing, Taggvertising, Mobile barcoding... (lets think of a name)
      • gorrillas in the jungle
        • Google
        • Yahoo!
        • Microsoft
      • ShotCode
        • 5 campaigns in the immediate pipeline
        • many more to come
    • 29. that’s it... www.shotcode.com [email_address] [email_address]

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