MOBILE INTERNET; CO-CREATE THE TOP TIPS TO START TOMORROW [email_address] marketing manager Content & VAS wholesale 19 November 2007
Mobile Internet Top Tips based on 5 years experience with Vodafone live! / Internet on your Mobile
What services and content work?
What forms work (UI, Design, Formats)?
How to get traffic and make money?
Note: All images are screenshots from real Vodafone live! sites on N95 or PC windows explorer
Tip 1: Mobile Internet Needs ≠ Internet Mobile Needs Mobile relevant / Easy and intuitive to use / 5-10 Minutes Internet Mobile Mobile Internet
Tip 2: Develop xHTML Mobile Profile with link to HTML/Desktop version (Massa = Kassa ; Niche = Nice) Consumer can choose between Mobile or PC experience
Tip 3: Less Content = More Usage (Quality not Quantity) Select and Push relevant content / Teasing name (”ECG”) / “More button” (avoid long lists)
Tip 4: No more HTTP errors & Provide settings (Use Device & Operator Recognition / OTA Settings / Auto Redirect from www.site.nl to mobiel.site.nl) Better to say “handset is not supported” than “HTTP error” SMS “Internet” to 1300 to get settings Web server to autodirect to mobile web site (e.g www.Telegraaf.nl)
Tip 5: Ad button “this site on your mobile” to homepage Drive traffic from web to mobile
Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic Forgot to buy the “adverteren” (mobile) search keyword?
Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic AdWords; zoekwoord gerichte campagne -> mobiele tekst advertentie -> geavanceerde doelgerichtheid & netwerk opties -> kies mobiele netwerk Site map: http://www.google.com/support/webmasters/bin/answer.py?answer=40348
Tip 7: Click-to-Pay (wap billing) instead of SMS billing Game subscription activation using mobile number and SMS billing
Tip 7: Click-to-Pay (wap billing) instead of SMS billing Vodafone live! game purchase using “click-to-pay” (+30% sales) 1 2 3 4
Tip 8: Use Mobile 2.0 design E.g. Black and White (contrast) / Simple (relevant) Icons
Tip 9 : Need for Speed! Optimize browsing / navigation speed ( smaller images; bearer recognition, content adaptation; on device portals) Light weight web pages to improve browsing speed in combination with on device portals for navigation and content discovery. Get in the handset! Not one ODP per content partner but integrate
Tip 10: Prevent (data) bill shock! Inform about data tariffs and advise to take flat rate data bundle (“call 1200”) by using operator recognition
Bonus Tip: Check; does your own company website really work e.g on a N95? E.g. Flash, SSL, is not fully supported. Design web in xHTML + style sheets (content separated from presentation layer)