MoMo Mobile Internet - Vodafone

Slide 1: MOBILE INTERNET; CO-CREATE THE TOP TIPS TO START TOMORROW Mark.deBuck@vodafone.com marketing manager Content & VAS wholesale 19 November 2007

Slide 2: Mobile Internet Top Tips based on 5 years experience with Vodafone live! / Internet on your Mobile 1.What services and content work? 2.What forms work (UI, Design, Formats)? 3.How to get traffic and make money? Note: All images are screenshots from real Vodafone live! sites on N95 or PC windows explorer 2 MobileMonday Open 19-11-2007 Version 1.0

Slide 3: Tip 1: Mobile Internet Needs ≠ Internet Mobile Needs Internet Mobile Mobile Internet Mobile relevant / Easy and intuitive to use / 5-10 Minutes 3 MobileMonday Open 19-11-2007 Version 1.0

Slide 4: Tip 2: Develop xHTML Mobile Profile with link to HTML/Desktop version (Massa = Kassa ; Niche = Nice) Consumer can choose between Mobile or PC experience 4 MobileMonday Open 19-11-2007 Version 1.0

Slide 5: Tip 3: Less Content = More Usage (Quality not Quantity) Select and Push relevant content / Teasing name (”ECG”) / “More button” (avoid long lists) 5 MobileMonday Open 19-11-2007 Version 1.0

Slide 6: Tip 4: No more HTTP errors & Provide settings (Use Device & Operator Recognition / OTA Settings / Auto Redirect from www.site.nl to mobiel.site.nl) Better to say “handset is not supported” than “HTTP error” SMS “Internet” to 1300 to get settings Web server to autodirect to mobile web site (e.g www.Telegraaf.nl) 6 MobileMonday Open 19-11-2007 Version 1.0

Slide 7: Tip 5: Ad button “this site on your mobile” to homepage Drive traffic from web to mobile 7 MobileMonday Open 19-11-2007 Version 1.0

Slide 8: Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic Forgot to buy the “adverteren” (mobile) search keyword? 8 MobileMonday Open 19-11-2007 Version 1.0

Slide 9: Tip 6: Buy Google (mobile) search keywords and send mobile site map to Google; to drive traffic AdWords; zoekwoord gerichte campagne -> mobiele tekst advertentie -> geavanceerde doelgerichtheid & netwerk opties -> kies mobiele netwerk Site map: http://www.google.com/support/webmasters/bin/answer.py?answer=40348 9 MobileMonday Open 19-11-2007 Version 1.0

Slide 10: Tip 7: Click-to-Pay (wap billing) instead of SMS billing Game subscription activation using mobile number and SMS billing 10 MobileMonday Open 19-11-2007 Version 1.0

Slide 11: Tip 7: Click-to-Pay (wap billing) instead of SMS billing 1 2 3 4 Vodafone live! game purchase using “click-to-pay” (+30% sales) 11 MobileMonday Open 19-11-2007 Version 1.0

Slide 12: Tip 8: Use Mobile 2.0 design E.g. Black and White (contrast) / Simple (relevant) Icons 12 MobileMonday Open 19-11-2007 Version 1.0

Slide 13: Tip 9 : Need for Speed! Optimize browsing / navigation speed (smaller images; bearer recognition, content adaptation; on device portals) Light weight web pages to improve browsing speed in combination with on device portals for navigation and content discovery. Get in the handset! Not one ODP per content partner but integrate 13 MobileMonday Open 19-11-2007 Version 1.0

Slide 14: Tip 10: Prevent (data) bill shock! Inform about data tariffs and advise to take flat rate data bundle (“call 1200”) by using operator recognition 14 MobileMonday Open 19-11-2007 Version 1.0

Slide 15: Bonus Tip: Check; does your own company website really work e.g on a N95? E.g. Flash, SSL, is not fully supported. Design web in xHTML + style sheets (content separated from presentation layer) 15 MobileMonday Open 19-11-2007 Version 1.0

Slide 16: Checklist  Mobile relevant / easy and intuitive to use / 5-10 minutes  Both xHTML MP + link to HTML/desktop version  Select and push content with teasing name (less = more)  No more HTTP errors! Provide Settings  Ad “this site on your mobile” button to web site  Google (mobile) search keywords and mobile map  Click-to-Pay instead of SMS billing  Mobile 2.0 design  Need for speed; optimize browsing speed  Prevent (data) bill shock!  Does your company website work on e.g N95! 16 MobileMonday Open 19-11-2007 Version 1.0