MoMo Mobile Internet - MoMac

Introduction to mobile sites development 10 practical tips for dynamic user experience and effective promotion Mobile Monday Amsterdam November 19, 2007 Laurens Rutten [email_address] www.momac.net

1. Ensure a dynamic user-experience
Refresh content at least once a day, preferably 24/7 (depending on genre)
Adjust content offering to “ rhythm of the day ”: e.g. traffic information on homepage only in traffic hours, sports news around matches etc
Be creative with content selection and temporarily adjusted look-and-feel: adept to big (news) events, happenings, seasons, hypes/trends etc

2. Stimulate user participation in your mobile site
Include interactivity: quizzes, polls, price competitions and little games
Ask users opinion: rating of content (YouTube), forums and response forms
Enable users to interact and share their content (social networking, blogs)

3. Optimise your site to any specific mobile device
Every handset is different: recognize handset by its unique “user agent”
Optimise site for that handset: render graphics, video, tables, Flash Lite etc
Consult open source WURFL for specifications: wurfl.sourceforge.net
Alternatively, team up with a specialist mobile facilitator

4. Benefit from existing exposure for promotion
Include a service on your website where users can enter their mobile phone number to receive a direct (wap-push) link to the mobile site
Promote your mobile site on print, TV and radio using an SMS keyword to a shortcode  sender receives a (wap-push) link back
Fact: results (conversion rates) are much higher when mobile site is mentioned in relevant editorial context rather then in a plain advertisement

5. Drive traffic to your site from operator portals
Get your site on Vodafone Live!, Hi, KPN Vandaag, Telfort Spot, etc
Still starting point for many users: easy access, safe, tested (it works!)
However: site owner has to comply to operator specific requirements
And: operators increasingly stimulate open mobile internet outside portal (“off portal”)

6. Direct traffic to your site from open directories
Ilse Startpagina voor mobiel: www.startpagina.nl/pda/
De Mobiele Startpagina: startmobiel.mobi
Rabobank Mobiel: wap.rabomobiel.nl
Flexible Portal: mmm.bel.nl
Wapreview: wapreview.com
Mippin: mippin.com
Dir.mobi: dir.mobi
Etc…

7. Enable web URL to work on mobile handset
User should be able to enter a regular web URL on mobile handset, after which he is recognised as ‘mobile user’ and redirected to the mobile site
Recognition by distinguishing regular browsers (IE, Firefox, Safari) from mobile browsers, based on list of mobile ‘user agents’
domain.mobi
mobiel.domain.nl

Optimise your visibility to Google by using Google mobile sitemaps
Place the following line within the <HEAD> tag on your website: <link rel="alternate" media="handheld" href= "domain.mobi" />
Make sure Google Mobile knows that you have a mobile site: prevent your website from being transcoded!
Most ‘SEO techniques’ for web are also relevant for Google Mobile results
Set up campaigns with Google AdWords
8. Understand and utilize Google Mobile

9. Make your users your ambassadors!
Stimulate your users to share your mobile site with their friends!
Include ‘send-to-a-friend’ by using WAP-push to another mobile phone
Facilitate site-forwarding as well as forwarding of individual content items, e.g. video-clips, to another phone directly

10. Create network of linked mobile sites
Start mobile ad campaign from other mobile sites to your site
Dutch mobile ad agency’s: e.g. WebAds, MADS, BiggerWorks
International ad networks: e.g. AdMob, Google AdWords, Yahoo!
Exchange links with associated/friendly sites
But avoid being considered a ‘link-farm’!
Fact: CTR is higher when promoted site is relevant to the context of the publishing site.
Fact: CTR is higher in a combination of graphical banner with text-link, then clickable banner or text-link only.

http://momoamsterdam.wordpress.com	229
http://www.marketingfacts.nl	97
http://www.mobilemondayorlando.com	13
http://www.mobilemonday.nl	6
http://rapidstage.wordpress.com	5
http://www.slideshare.net	1

MoMo Mobile Internet - MoMac

by Thinkmobile on Nov 19, 2007

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 351

Statistics

MoMo Mobile Internet - MoMac — Presentation Transcript