Raimo van der klein 25th of April Making stuff the right way

About me: 1) I am an Optimist : I am positive about the future and have trust in humankind 2) I am a Holist : I wish to give meaning and purpose to entities 3) I am a creator : Just love to create anything

It is about US We Decide! So how are you helping us?

Changing state: Solid to Gas

Adhocracy Bureaucracy Shift in culture Chaos is the new structure

We are one

From Profit to Purpose “ Far more powerful and enduring is to align people with a purpose beyond profit. A hope that their endeavours at work are meaningful in the big scheme of things. It's not as if we are short of opportunities to make positive changes to our world, is it!” (Source: Tom Peters)

From Text to Context

The Age of Meaning

The alphabet was Your leftbrain is used Introduced by the when you read text Ancient greeks Harvard classicist Eric Havelock calls it “the alphabetic mind”

“ Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”

Reductionism Rules in Business

No more Production!

Industrial age …the lead character was the mass production worker Information age …the lead character became the knowledge worker Conceptual age …belongs to the creator, the empathizer, the pattern recognizer and the meaning maker. In other words all who master R-directed thinking.

Make me feel it

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“ Spirit as business, as a venture that helps a meaning seeking population satisfy its craving for meaning… will be the next revolution in business”. Rich Karlgaard the publisher of Forbes

Raw materials: agricultural economy Products: Industrial economy Undifferentiated material Differentiated Immaterial/emotional Services: services economy Experiences/stories/brands: Emotion economy Value creation People &planet motivation(why?) 2007 2000 Profit motivation Beyond profit motivation Choice Stress Awareness Marketing Resistance CSR Value Creation

Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is - Maslow

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