“HOW TO FALL UP FROM THE NETHERLANDS”
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“HOW TO FALL UP FROM THE NETHERLANDS”

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Presentation I gave at ABN AMRO on how to become a global player when you have the Netherlands as your home market. I shared my learnings and gave tips. The presentation misses the anecdotes..

Presentation I gave at ABN AMRO on how to become a global player when you have the Netherlands as your home market. I shared my learnings and gave tips. The presentation misses the anecdotes..

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  • 1. “HOW TO FALL UP FROMTHE NETHERLANDS”ICT Ondernemerschap 2013Raimo van der KleinLEARNINGS AND TIPS FOR:
  • 2. NOSHEMA Nokia KPN MoMo LayarRAIMO VAN DER KLEIN
  • 3. I SHAPE DISRUPTIVE TECHNOLOGIESINTO DEMOCRATISING PRODUCTS
  • 4. DEMOCRATISERING VAN “SPACE”FOUNDED 2009“Its not what you look at that matters, its what you see.” - Henry David Thoreau
  • 5. 30.000.000 DOWNLOADS OF LAYAR APP40.000 EDITORS FOR LAYAR CREATOR (SAAS SOLUTION)
  • 6. THE NEXT BIG THING...
  • 7. TVDISTRIBUTIE VAN VOEDSEL PRODUCTIEMIDDELENDEMOCRATISERING VAN:
  • 8. “HOW TO FALL UP FROMTHE NETHERLANDS”LEARNINGS AND TIPS FOR:
  • 9. TIMING
  • 10. Access to: GPS, Accelerometer & Compass2008: ANDROID G1
  • 11. THE MISSION IF YOU CHOOSE TO ACCEPT IT:PLANT THE SEED OF THIS MASS MEDIUM
  • 12. June, 2009
  • 13. RIDE THE HYPE
  • 14. GET MASSIVE FUNDING
  • 15. PR, PR AND PR
  • 16. .LAYAR
  • 17. SHARE YOUR PERSONAL STORYDON’T SELL YOUR PRODUCTTip: ask for help
  • 18. SELL THE OPPORTUNITYSHARE THE VISIONTip: paint the future
  • 19. PRESSHARDWAREMANUFACTURERSDEVELOPERSOPERATORSVENTURE CAPITALISTSARTISTSUSERSBRANDS
  • 20. PIVOT, PIVOT AND PIVOT
  • 21. KNOW WHEN TO SHUT UPWHEN THE HYPE IS OVER: PIVOT!Tip: Let go first
  • 22. SUMMARY:TIMINGRIDE THE HYPEPR, PR, PRPIVOT, PIVOT, PIVOT
  • 23. NEDERLAND ALS SPRINGPLANK?NEDERLAND ALS OEFENTUIN? --> JA!NEDERLAND AANTREKKELIJK VOOR PERSONEEL? --> JA!NEDERLAND VRUCHTBARE GROND VOOR STARTUPS? --> NEE!NEDERLAND EN FUNDING? --> NEE!MAAR DE GROOTSTE BARRIERE:
  • 24. INSIGNIFICANT HOME MARKETDUTCH BUSINESS CASE IS TOO SMALLGLOBAL BUSINESS CASE IS TOO AMBITIOUS
  • 25. THANK YOU!raimo@vanderkleinproductions.com