Future of Retail

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Presentation on the future of retail which I gave at InRetail.
Talking about:
The third industrial revolution:
World of DIY/P2P
World of the Makers
World of Personal Technology

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Future of Retail

  1. ! ! ! Raimo van der Klein @rhymo Future of Retail how intention is fulfilled
  2. NOSHEMA Nokia KPN Layar Raimo van der Klein @rhymo PRAXIS
  3. Future of Retail how intention is fulfilled
  4. The last industrial revolution was dominated by supply
  5. Google show me production
  6. mass, mass, mass scale, scale, scale
  7. Brands were incapable to listen on such a large scale..
  8. technology makes it possible to „listen” on a large scale
  9. MADE IN AMSTERDAM - VERTROUWELIJK now we are entering a third industrial revolution.. 14 Jeremy Rifkin
  10. MADE IN AMSTERDAM - VERTROUWELIJK „makers” start „listening” again.. AUTOMATIC PRINTING PRESS ELECTRICAL COMMUNICATION STEAM POWERED ENGINE OIL POWERED COMBUSTION ENGINE 19th century 20th century CAPITALIST MANAGEMENT CONSULTANT PATRIARCHIAL HIERARCHIAL CONSUME MASS CONSUMPTION Jeremy Rifkin INTERNET RENEWABLE ENERGY 21st century MAKER LATERAL PROSUMER
  11. The third industrial revolution: world of DIY/P2P world of the Makers world of Personal Technology
  12. The third industrial revolution: world of DIY/P2P world of the Makers world of Personal Technology
  13. DIY Retail Etsy, eBay
  14. DIY Real Estate Airbnb
  15. DIY Events & Parties Meetup
  16. DIY Education Khan, Ed-X, ! Coursera, Udacity, ! ShowMe! MOOC-list.com
  17. I LEARN WHAT I WANT/NEED 80+ UNIVERSITIES & INTITUTIONS G L A S S E F F E C T
  18. DIY Bio BioCurious Open PCR
  19. DIY Water Slingshot
  20. DIY Food Urban Vertical Farming
  21. DIY Pharma Chemputer 3D pill printer
  22. DIY Drones 3D Robotics
  23. DIY Finance Bitcoin
  24. DIY Health (Quantified Self) Little Devices (MIT) MC10 uBiome
  25. world of DIY/P2P: become an enabler(new role)
  26. identity 31Shopping 2020: Future touch points
  27. 32 community curator platform provider Shopping 2020: Future touch points
  28. 33 community curator platform provider Shopping 2020: Future touch points
  29. retailer managing the community on a human scale capture intentions of the community by using modern tools 34Shopping 2020: Future touch points
  30. 35 Hutspot Amsterdam
  31. 36 community curator platform provider Shopping 2020: Future touch points
  32. pure enabling sellers and buyers no curation focus on transaction & processes specialization in discover/filtering/search 37Shopping 2020: Future touch points
  33. Peerby Share economy G L A S S E F F E C T
  34. The third industrial revolution: world of DIY/P2P world of the Makers world of Personal Technology
  35. makers, makers, makers
  36. meet the maker:
  37. industrialization of the maker movement
  38. THE #1 PRODUCT NURSERY PRE-ORDER BECOMES THE STANDARD G L A S S E F F E C T
  39. world of the Makers: play with production on the shop floor
  40. The third industrial revolution: world of DIY/P2P world of the Makers world of Personal Technology
  41. where are we now? 53
  42. four layers of personal technology 54 PEOPLE INTERNET AI SOCIAL CLOUD “Voice to Data” PEOPLE INTERNET INTELLIGENCE 2000 2008 2016 2024 From Apps! to Big Data From Synchronous! to A-synchronous Copyright Raimo van der Klein SENSORS BIG DATA “Content to Context” “UX to AI” From Services! to Agents CONTEXT
  43. smartphone is optimized for content consumption 55
  44. 56http://weneverlookup.tumblr.com/
  45. four layers of personal technology 57 PEOPLE INTERNET AI SOCIAL CLOUD “Voice to Data” PEOPLE INTERNET INTELLIGENCE 2000 2008 2016 2024 From Apps! to Big Data From Synchronous! to A-synchronous Copyright Raimo van der Klein SENSORS BIG DATA “Content to Context” “UX to AI” From Services! to Agents CONTEXT
  46. now we need new hardware to make live easier 58
  47. 59 Google Glass G L A S S E F F E C T
  48. G L A S S E F F E C T 60 EAZE Google Glass payments
  49. 61 Nymi band by Bionym
  50. 62 TellSpec
  51. 63 Intel Mimo
  52. 64 Amazon Dash
  53. NEST
  54. Boston Dynamics
  55. 68 Driverless Cars Google
  56. 1st wave. SOCIAL (PEOPLE) 2nd wave CLOUD (INTERNET) 3rd wave BIG DATA (CONTEXT) the 4th layer: intelligence 69 ME
  57. 70 PEOPLE INTERNET SENSORS AI SOCIAL CLOUD BIG DATA “Voice to Data” “Content to Context” “UX to AI” PEOPLE INTERNET CONTEXT INTELLIGENCE 2000 2008 2016 2024 From Apps! to Big Data From Services! to Agents From Synchronous! to A-synchronous four layers of personal technology
  58. 71
  59. 72
  60. technology gets you in the „context” of your customer ! #context-aware #predictive #precognition 73
  61. World of Personal Technology: make shopping frictionless
  62. „Show up, Wise up, Speed up” 75 Peter Fitzgerald, Sales Director, Google UK
  63. „Show up, Wise up, Speed up” 76 Peter Fitzgerald, Sales Director, Google UK context intelligence real-time
  64. 77 ENVIRONMENT SOCIAL (WHO?) FRIENDS STRANGERS ACTIVITIES AGENDA VERBS PHYSIOLOGICAL BODY QUANTIFIED SELF ME BELIEFS INTENTIONS INTERESTS VIRTUAL PRESENCE FACEBOOK TWITTER WHATSAPP SPATIO TEMPORAL LOCATION TIME make a digital copy of your customer’s real-time context WEATHER SOUND LEVELS
  65. Tips to create contextual datapoints 78
  66. create benefits to share identity 79
  67. be trusted with personal data 81
  68. Beacons(BLE) iBeacons
  69. instore tracking
  70. Estimote beacons G L A S S E F F E C T
  71. ! Indooratlas
  72. conclusion: become an enabler(new role) play with production on the shop floor make shopping frictionless
  73. thank you ! raimo@vanderkleinproductions.com

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