Why are you here?

http://www.flickr.com/photos/melita/

Choicestress Maximizers Satisficers Choice Paralysis

2007 Experiences Values Transaction Crises TIME Sensation of senses Sentiment “ people” Products Emotion Economy Immaterial masculine feminine VALUE 100%

Value Time Experiences Values EMOTION ECONOMY Services Economy Industrial Economy Agricultural economy Value added through the whole chain Competitive Advantage

What Business am I in?

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Customer takes back control.. and ..reclaims lost resources Space Media Time Production YouTube Sao Paolo workplace Customization Co-creation Crowdsourcing Citizen Journalism IPTV Yoga Flexible hours Blackberry MySpace Ebay Crafting 2nd Life Social Networks P2P Blog Freelance

What are you prepared To give away?

social networks comment blog email mobile phone communities IM rate Voip SMS MMS videocall recommend MMORPG 2ndLife

Democratization of anything New Connectivity =

Andrew Mason

Left Brain Right Brain Logical Sequential Rational Analytical Objective Looks at parts Intuitive Imagination Emotional Synthesizing Subjective Holistic

Reductionism Holism Parts Whole Structured Creative Rational Intuitive Prove it! Open mind Western Asian Hierarchy Synergy Opposed Complementary Categories Individuals Seperate Connected Future/past Now Precise Chaotic Static Dynamic Male Female Nosy Self correcting Seperate notes Harmony Mechanic Organic Paul Wilson

Reductionism Rules

Empowered, Connected, Holistic & Creative

“ Self Actualization is the intrinsic growth of what is already in the organism, or more accurately, of what the organism is” Maslow

A company at best can be itself

Iittala creates objects that are thought through in form, function and quality. Objects with a clear thought, created to achieve long lasting everyday use and inspiration. Whether in metal, wood, porcelain or glass, Iittala design objects are tools for contemporary living

A NEW CONSCIOUSNESS We need a new model

BEHAVIOUR PERCEPTION DIRECTION CREATION consequences

WISH Imagine Believe Connect Share Create

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