Birth of The Digital Eye

  • 3,072 views
Uploaded on

Personal presentation I gave at Mobile Convention Amsterdam. I couldn't zoom out more than this.. Next time I will be more on this earth ;-)

Personal presentation I gave at Mobile Convention Amsterdam. I couldn't zoom out more than this.. Next time I will be more on this earth ;-)

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,072
On Slideshare
0
From Embeds
0
Number of Embeds
5

Actions

Shares
Downloads
43
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Birth of the Digital EyeThe Birth of the Digital Eye April 19th 2011 Mobile Convention Amsterdam Raimo van der Klein© 2011, Layar Confidential and Proprietory
  • 2. Raimo van der Klein (1973) Product Marketing Manager - Nokia Networks Key Account Manager - Nokia Mobile Phones Principal Innovation Manager - KPN Mobile Consumer “ZZP’er” working on Mobile at NOS Chairman/Co-founder Mobile Monday Amsterdam Co-founder SPRXmobile CEO/Co-founder Layar© 2011, Layar Confidential and Proprietory
  • 3. Disclaimer© 2011, Layar Confidential and Proprietory
  • 4. This is a wake-up call© 2011, Layar Confidential and Proprietory
  • 5. 550.000.000 years ago a period startedcalled the Cambrian explosion© 2011, Layar Confidential and Proprietory
  • 6. Life on earth exploded in all it’s infinite variety. The “Big Bang” of biology© 2011, Layar Confidential and Proprietory
  • 7. What caused this explosion of life?© 2011, Layar Confidential and Proprietory
  • 8. Organisms were blind before this period.© 2011, Layar Confidential and Proprietory
  • 9. Then the first organisms started to see. It changed the game forever.© 2011, Layar Confidential and Proprietory
  • 10. Switching on the light.© 2011, Layar Confidential and Proprietory
  • 11. © 2011, Layar Confidential and Proprietory
  • 12. What am I looking at? Resource? Risk? Prey?What is the relation with the “object”.© 2011, Layar Confidential and Proprietory
  • 13. Consumer - Resource interactions changed.Predation exploded.
  • 14. Prey also adapted.. Avoiding detection..
  • 15. Avoiding attack
  • 16. Grouping as a form of defense.Avoiding capture.
  • 17. Conclusion:Next to the explosion of diverselife, eyes also changed the way we relate and interact with the objects in our context.
  • 18. Back to now...
  • 19. Our relation with the objects around has changed thelast decades. Media, products, advertising, content..
  • 20. We are blinded again. Not able to seethrough the “spectacle”.
  • 21. The Spectacle"In societies where modern conditions of production prevail, all of lifepresents itself as an immense accumulation of spectacles. Everythingthat was directly lived has moved away into a representation. "— Guy Debord
  • 22. Enter Technology!
  • 23. © 2011, Layar Confidential and Proprietory
  • 24. We are witnessing the birth of the “digital eye”.The most powerful sensor yet. It will only take one generation..
  • 25. A very first version of this “Digital Eye” is in your pocketright now.
  • 26. We see deeper levels of reality of the objects around us. Creating Transparancy. It makes us see beyond the Spectacle.© 2011, Layar Confidential and Proprietory
  • 27. The web is it’s (digital) light source.. Shining knowledge onall objects. We can see the digital reflections in daily life.
  • 28. It makes us stand still and have a deeper relation with the objects in our space. We just are with the objects. Triggering a learning experience.© 2011, Layar Confidential and Proprietory
  • 29. WTF? Wait a minute. Changing the consumer - resource interactions with the objects around ONCE AGAIN?© 2011, Layar Confidential and Proprietory
  • 30. Which again, like 550 million years ago, exposesthe predators. Hello little predators..© 2011, Layar Confidential and Proprietory
  • 31. Nike Mc Donalds BP Marlboro L’Oreal CBS Outdoor Apple Procter& Gamble Gilette© 2011, Layar Confidential and Proprietory
  • 32. Digital eyes everywhere. EVERYWHERE!
  • 33. © 2011, Layar Confidential and Proprietory
  • 34. Time for counter measures..?Avoid detection, avoid attack and avoid capture.
  • 35. Computer Vision Dazzle an unobvious style of camouflage because its eye-catching patterns and colors draw attention instead of hiding from it. As decoration, CV Dazzle can be boldly applied as hair styling or makeup, or together in combination with accessories. As camouflage, this facial markup works to Avoid detection. protect against automated face detection and recognition systems by altering the Modern camouflage contrast and spatial relationship of key facial features. The variations are limitless.© 2011, Layar Confidential and Proprietory
  • 36. Insta-grouping. Avoid capturing.Aggregating our opinions to counter attack.
  • 37. Don’t mess with me. I have 1.000.000+followers on Twitter. Avoid attack.
  • 38. Expect to be “attacked”.
  • 39. the leakin yourhometownbyMark SkwarekJoseph Hocking
  • 40. We are at the beginning of a new evolutionary rat-race
  • 41. So. Space is not exclusiveThe Spectacle will be jammed.
  • 42. I know youre out there. I can feel you now. I know that youre afraid... youreafraid of us. Youre afraid of change. I dont know the future. I didnt comehere to tell you how this is going to end. I came here to tell you how its goingto begin. Im going to hang up this phone, and then Im going to show thesepeople what you dont want them to see. Im going to show them a worldwithout you. A world without rules and controls, without borders or boundaries.A world where anything is possible. Where we go from there is a choice I leaveto you.- Neo
  • 43. Thank you!raimo@layar.com"It is easy to forgive a small child afraid of the dark,but not a full-grown man afraid of the light." -Plato© 2011, Layar Confidential and Proprietory