Walkthrough to Mobile Search
Upcoming SlideShare
Loading in...5
×
 

Walkthrough to Mobile Search

on

  • 269 views

A walkthrough Mobile Search with Google AdWords, including best performing ad formats and take-aways on creating mobile sites and planning a mobile search strategies. This presentation was used during ...

A walkthrough Mobile Search with Google AdWords, including best performing ad formats and take-aways on creating mobile sites and planning a mobile search strategies. This presentation was used during the Mediabrands Back to School Conference in Brussels on June 23, 2011.

Statistics

Views

Total Views
269
Views on SlideShare
269
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Walkthrough to Mobile Search Walkthrough to Mobile Search Presentation Transcript

  • Media
    A Walkthrough of Mobile Search
  • @RepriseMedia_BE
    @pietergoyens
    slideshare.net/ThinkSearch
  • “iPhoneusers have more sex”
  • Evolution in Mobile
    Life critical
    Commerce
    Entertainment
    Communication
    1990
    2000
    2008
    2014
  • SmartphoneSenses
    auto
    rijden
  • Most Popular Ad Formats:Click-to-Call
  • Most Popular Ad Formats:Sitelinks
  • Most Popular Ad Formats:LocationExtension
  • Most Popular Ad Formats:Click-to-Download
  • Coming Soon:Product Extensions
  • New Features to Mobile Search:ShortcutIcons
  • Take-Awaysfor Mobile Sites
    • Prioritizeyourcontent
    • Usewhite spacewisely
    • Usebig buttons
    • Makeiteasy to convert
  • Take-Awaysfor Mobile Strategy
    • Createseparate campaigns
    • Optimizekeyword list for mobile users
    • Createcompelling ad text
    • Bid and budget for mobile
    • Track yourperformance
  • Targeting
  • Google AdWords vs. AdMob
  • Start now!