Media<br />A Walkthrough of Mobile Search<br />
@RepriseMedia_BE<br />@pietergoyens<br />slideshare.net/ThinkSearch<br />
“iPhoneusers have more sex”<br />
Evolution in Mobile<br />Life critical<br />Commerce<br />Entertainment<br />Communication<br />1990<br />2000<br />2008<b...
SmartphoneSenses<br />auto<br />rijden<br />
Most Popular Ad Formats:Click-to-Call<br />
Most Popular Ad Formats:Sitelinks<br />
Most Popular Ad Formats:LocationExtension<br />
Most Popular Ad Formats:Click-to-Download<br />
Coming Soon:Product Extensions<br />
New Features to Mobile Search:ShortcutIcons<br />
Take-Awaysfor Mobile Sites<br /><ul><li>Prioritizeyourcontent
Usewhite spacewisely
Usebig buttons
Makeiteasy to convert</li></li></ul><li>Take-Awaysfor Mobile Strategy<br /><ul><li>Createseparate campaigns
Optimizekeyword list for mobile users
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Walkthrough to Mobile Search

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A walkthrough Mobile Search with Google AdWords, including best performing ad formats and take-aways on creating mobile sites and planning a mobile search strategies. This presentation was used during the Mediabrands Back to School Conference in Brussels on June 23, 2011.

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Walkthrough to Mobile Search

  1. 1. Media<br />A Walkthrough of Mobile Search<br />
  2. 2. @RepriseMedia_BE<br />@pietergoyens<br />slideshare.net/ThinkSearch<br />
  3. 3. “iPhoneusers have more sex”<br />
  4. 4. Evolution in Mobile<br />Life critical<br />Commerce<br />Entertainment<br />Communication<br />1990<br />2000<br />2008<br />2014<br />
  5. 5. SmartphoneSenses<br />auto<br />rijden<br />
  6. 6. Most Popular Ad Formats:Click-to-Call<br />
  7. 7. Most Popular Ad Formats:Sitelinks<br />
  8. 8. Most Popular Ad Formats:LocationExtension<br />
  9. 9. Most Popular Ad Formats:Click-to-Download<br />
  10. 10. Coming Soon:Product Extensions<br />
  11. 11. New Features to Mobile Search:ShortcutIcons<br />
  12. 12.
  13. 13. Take-Awaysfor Mobile Sites<br /><ul><li>Prioritizeyourcontent
  14. 14. Usewhite spacewisely
  15. 15. Usebig buttons
  16. 16. Makeiteasy to convert</li></li></ul><li>Take-Awaysfor Mobile Strategy<br /><ul><li>Createseparate campaigns
  17. 17. Optimizekeyword list for mobile users
  18. 18. Createcompelling ad text
  19. 19. Bid and budget for mobile
  20. 20. Track yourperformance</li></li></ul><li>Targeting<br />
  21. 21. Google AdWords vs. AdMob<br />
  22. 22. Start now!<br />
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