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Walkthrough to Mobile Search

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A walkthrough Mobile Search with Google AdWords, including best performing ad formats and take-aways on creating mobile sites and planning a mobile search strategies. This presentation was used during …

A walkthrough Mobile Search with Google AdWords, including best performing ad formats and take-aways on creating mobile sites and planning a mobile search strategies. This presentation was used during the Mediabrands Back to School Conference in Brussels on June 23, 2011.

Published in: Business

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  • 1. Media
    A Walkthrough of Mobile Search
  • 2. @RepriseMedia_BE
    @pietergoyens
    slideshare.net/ThinkSearch
  • 3. “iPhoneusers have more sex”
  • 4. Evolution in Mobile
    Life critical
    Commerce
    Entertainment
    Communication
    1990
    2000
    2008
    2014
  • 5. SmartphoneSenses
    auto
    rijden
  • 6. Most Popular Ad Formats:Click-to-Call
  • 7. Most Popular Ad Formats:Sitelinks
  • 8. Most Popular Ad Formats:LocationExtension
  • 9. Most Popular Ad Formats:Click-to-Download
  • 10. Coming Soon:Product Extensions
  • 11. New Features to Mobile Search:ShortcutIcons
  • 12.
  • 13. Take-Awaysfor Mobile Sites
    • Prioritizeyourcontent
    • 14. Usewhite spacewisely
    • 15. Usebig buttons
    • 16. Makeiteasy to convert
  • Take-Awaysfor Mobile Strategy
    • Createseparate campaigns
    • 17. Optimizekeyword list for mobile users
    • 18. Createcompelling ad text
    • 19. Bid and budget for mobile
    • 20. Track yourperformance
  • Targeting
  • 21. Google AdWords vs. AdMob
  • 22. Start now!