Mobile search –<br />Nicolas Corrochano y Anton<br />Digital StrategyDirector<br />Initiative – UM – Brand Connection - Fa...
Mobile web landscape in <br />
Mobile web landscape in <br />
Mobile web landscape in <br />
Mobile web landscape in <br />
Mobile web landscape in <br />Mobile web landscape in <br />Source : Rossel Advertising<br />OS Market in Belgium - May 20...
Not reallysurprising.<br />
Mobile web landscape in <br />When do Belgians surf <br />?<br />on<br />
Mobile web landscape in <br />Source : Sanoma Magazines Belgium 2010<br />
Internalstudy (Futures 2010)<br />
Mobile web landscape in <br />5existing Business Models<br />+<br />Display <br />bannering<br />Mobile <br />website<br /...
Mobile web landscape in <br />2 newBusiness Models are coming<br />Geolocalisation<br />Mobile Search<br />
Concretely ?<br />
Suite of mobile (search) advertising solutions<br />
Suite of mobile advertising (search) solution.<br />
Belgian local search ?<br />
Mobile web landscape in <br />iAd<br />Apple becomes a publisher<br />« You now have a dynamic and powerful new way to bri...
Mobile web landscape in <br />iAd<br />Apple gives mobile advertising a new face <br />
Thankyou.<br />Nicolas Corrochano y Anton<br />Digital strategydirectorInitiative – UM – Brand Connection - FastBridge<br ...
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Mobile Search

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This presentation focus on mobile search, but also touch on the mobile web landscape in Belgium. Presented by Nicholas Corrochano y Anton from Fastbridge during the Reprise Media Think Search workshop in Brussels on February 17, 2011.

Published in: Technology, Business
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Mobile Search

  1. 1. Mobile search –<br />Nicolas Corrochano y Anton<br />Digital StrategyDirector<br />Initiative – UM – Brand Connection - FastBridge<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. Mobile web landscape in <br />
  6. 6. Mobile web landscape in <br />
  7. 7. Mobile web landscape in <br />
  8. 8. Mobile web landscape in <br />
  9. 9.
  10. 10. Mobile web landscape in <br />Mobile web landscape in <br />Source : Rossel Advertising<br />OS Market in Belgium - May 2010<br />
  11. 11. Not reallysurprising.<br />
  12. 12. Mobile web landscape in <br />When do Belgians surf <br />?<br />on<br />
  13. 13. Mobile web landscape in <br />Source : Sanoma Magazines Belgium 2010<br />
  14. 14.
  15. 15. Internalstudy (Futures 2010)<br />
  16. 16.
  17. 17.
  18. 18. Mobile web landscape in <br />5existing Business Models<br />+<br />Display <br />bannering<br />Mobile <br />website<br />SMS &<br />E-mail<br />Voice <br />Deposit<br />Applications<br />
  19. 19. Mobile web landscape in <br />2 newBusiness Models are coming<br />Geolocalisation<br />Mobile Search<br />
  20. 20. Concretely ?<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24. Suite of mobile (search) advertising solutions<br />
  25. 25. Suite of mobile advertising (search) solution.<br />
  26. 26.
  27. 27.
  28. 28. Belgian local search ?<br />
  29. 29.
  30. 30. Mobile web landscape in <br />iAd<br />Apple becomes a publisher<br />« You now have a dynamic and powerful new way to bringsight, sound, motion, and emotion to adswithinyourappusingiAdrich media ads. UserscaninteractwithiAdrich media adswithouthaving to leavetheirapp. The iAd Network offersyou a new source of revenue, Apple sells and serves the ads and youreceive 60 percent of the advertising revenue generated »<br />Steve jobs<br />
  31. 31. Mobile web landscape in <br />iAd<br />Apple gives mobile advertising a new face <br />
  32. 32. Thankyou.<br />Nicolas Corrochano y Anton<br />Digital strategydirectorInitiative – UM – Brand Connection - FastBridge<br />Nicolas.corrochano@fastbridge.be<br />Mobile: +32 479 32 18 16<br />Twitter me: elnicolas<br />
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