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Mobile Search

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This presentation focus on mobile search, but also touch on the mobile web landscape in Belgium. Presented by Nicholas Corrochano y Anton from Fastbridge during the Reprise Media Think Search workshop …

This presentation focus on mobile search, but also touch on the mobile web landscape in Belgium. Presented by Nicholas Corrochano y Anton from Fastbridge during the Reprise Media Think Search workshop in Brussels on February 17, 2011.

Published in: Technology, Business

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Transcript

  • 1. Mobile search –
    Nicolas Corrochano y Anton
    Digital StrategyDirector
    Initiative – UM – Brand Connection - FastBridge
  • 2.
  • 3.
  • 4.
  • 5. Mobile web landscape in
  • 6. Mobile web landscape in
  • 7. Mobile web landscape in
  • 8. Mobile web landscape in
  • 9.
  • 10. Mobile web landscape in
    Mobile web landscape in
    Source : Rossel Advertising
    OS Market in Belgium - May 2010
  • 11. Not reallysurprising.
  • 12. Mobile web landscape in
    When do Belgians surf
    ?
    on
  • 13. Mobile web landscape in
    Source : Sanoma Magazines Belgium 2010
  • 14.
  • 15. Internalstudy (Futures 2010)
  • 16.
  • 17.
  • 18. Mobile web landscape in
    5existing Business Models
    +
    Display
    bannering
    Mobile
    website
    SMS &
    E-mail
    Voice
    Deposit
    Applications
  • 19. Mobile web landscape in
    2 newBusiness Models are coming
    Geolocalisation
    Mobile Search
  • 20. Concretely ?
  • 21.
  • 22.
  • 23.
  • 24. Suite of mobile (search) advertising solutions
  • 25. Suite of mobile advertising (search) solution.
  • 26.
  • 27.
  • 28. Belgian local search ?
  • 29.
  • 30. Mobile web landscape in
    iAd
    Apple becomes a publisher
    « You now have a dynamic and powerful new way to bringsight, sound, motion, and emotion to adswithinyourappusingiAdrich media ads. UserscaninteractwithiAdrich media adswithouthaving to leavetheirapp. The iAd Network offersyou a new source of revenue, Apple sells and serves the ads and youreceive 60 percent of the advertising revenue generated »
    Steve jobs
  • 31. Mobile web landscape in
    iAd
    Apple gives mobile advertising a new face
  • 32. Thankyou.
    Nicolas Corrochano y Anton
    Digital strategydirectorInitiative – UM – Brand Connection - FastBridge
    Nicolas.corrochano@fastbridge.be
    Mobile: +32 479 32 18 16
    Twitter me: elnicolas