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How are brands supposed to operate in a time when terms such as “e-marketing” & “Digital Marketing” are essentially “dead”? Odysseas Ntotsikas, Founder & Managing Director of the Thinkdigital Group, summarizes the main global trends and analyzes the shift in consumers’ habits and expectations, while he also explains how the multiple new channels influence the relationship between retailers and customers. Finally, he focuses on the additional skills that marketers will have to master in order to rise to the occasion.
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