The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more)

1. Social Media for Business

2. What is Social Media What About Traditional Media What Changed How Does This Help My Business!

3. What is Social Media Personal 1-to-1 communication Speaking directly with the consumer Trustworthy Assumed Credibility - it MUST be true Word-of-Mouth Recommendation - Validation Listening Research what is being said about your brand

4. What About Traditional Media Newspapers - print media Readership / Circulation down Email CAN-SPAM / Noise Display Advertising Invisible Search Advertising PPC/SEO - barrier to entry

5. What Changed Unique Shift in How We Get Our Information We ask for it Real-Time Delivery Near Instantaneous Access New Experts Subject matter experts Viral

6. Why Should I Care 25,000,000 Unique US Visitors Monthly 1,382% Growth in 12 Months Fastest Growing Age Demographic 35-49 at 41.7% 50M Tweets / Day Over 70% of B2B Companies on Twitter

7. Why Should I Care #1 Social Networking Site 400 Million Active Users Worldwide 77% of B2B Companies on Facebook Application Development Platform

8. Prove It To Me Real-Time Search Social Connector

9. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites

15. Okay - Now What How Do I Get Started Find Your Voice Donʼt market - communicate Understand Your Audience Who will care about what you have to say Create a Personal Relationship Gain trust Be Prepared Are you ready to commit to social media

16. Create A Strategy Deﬁne Success What do you want to accomplish Determine Measurable Outcomes Analytics and Reporting Integration Tie all your platforms together Guidelines and Policies Employee Contribution

17. How Do I Make This Work Understand the Tools Available

18. What Can I Expect What is Likely What is NOT Likely

19. What Can I Expect What is Likely What is NOT Likely

20. What Can I Expect What is Likely What is NOT Likely Public Relations

21. What Can I Expect What is Likely What is NOT Likely Public Relations

22. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc

23. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc

24. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation

25. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation

26. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support

27. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support

28. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO

29. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO

30. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO Brand Awareness

31. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO Brand Awareness

32. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

33. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

34. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

35. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Trafﬁc Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

36. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Trafﬁc Work Without Commitment Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

37. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Trafﬁc Work Without Commitment Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

38. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Trafﬁc Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

39. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Trafﬁc Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue

40. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Trafﬁc Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support To Be FREE Improve SEO Brand Awareness Increase Sales Revenue

41. Twitter Customizing SocNet Tools

42. Facebook Customizing SocNet Tools

43. Platform Integration Customizing SocNet Tools

44. Platform Integration Customizing SocNet Tools

45. Twitter Terms Talk the Talk @Address @ThinkBigKC # HashTag RT ReTweet DM Direct Message

46. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Holistic Approach

47. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Holistic Approach

48. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Holistic Approach

49. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Holistic Approach

50. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Holistic Approach

51. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Holistic Approach

52. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Holistic Approach

53. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Holistic Approach

54. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Holistic Approach

55. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Holistic Approach

56. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach

57. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach

58. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach

59. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach

60. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach

61. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach

62. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Use Available Tools Holistic Approach

63. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Use Available Tools Holistic Approach

64. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Integrated Services Use Available Tools Holistic Approach

The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more)

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