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The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more)
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The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more)

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The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more) - Speaker: Chad Herman …

The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more) - Speaker: Chad Herman

Think Big Kansas City 2010


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  • Transcript

    • 1. Social Media for Business
    • 2. What is Social Media What About Traditional Media What Changed How Does This Help My Business!
    • 3. What is Social Media Personal 1-to-1 communication Speaking directly with the consumer Trustworthy Assumed Credibility - it MUST be true Word-of-Mouth Recommendation - Validation Listening Research what is being said about your brand
    • 4. What About Traditional Media Newspapers - print media Readership / Circulation down Email CAN-SPAM / Noise Display Advertising Invisible Search Advertising PPC/SEO - barrier to entry
    • 5. What Changed Unique Shift in How We Get Our Information We ask for it Real-Time Delivery Near Instantaneous Access New Experts Subject matter experts Viral
    • 6. Why Should I Care 25,000,000 Unique US Visitors Monthly 1,382% Growth in 12 Months Fastest Growing Age Demographic 35-49 at 41.7% 50M Tweets / Day Over 70% of B2B Companies on Twitter
    • 7. Why Should I Care #1 Social Networking Site 400 Million Active Users Worldwide 77% of B2B Companies on Facebook Application Development Platform
    • 8. Prove It To Me Real-Time Search Social Connector
    • 9. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    • 10. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    • 11. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    • 12. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    • 13. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    • 14. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    • 15. Okay - Now What How Do I Get Started Find Your Voice Donʼt market - communicate Understand Your Audience Who will care about what you have to say Create a Personal Relationship Gain trust Be Prepared Are you ready to commit to social media
    • 16. Create A Strategy Define Success What do you want to accomplish Determine Measurable Outcomes Analytics and Reporting Integration Tie all your platforms together Guidelines and Policies Employee Contribution
    • 17. How Do I Make This Work Understand the Tools Available
    • 18. What Can I Expect What is Likely What is NOT Likely
    • 19. What Can I Expect What is Likely What is NOT Likely
    • 20. What Can I Expect What is Likely What is NOT Likely Public Relations
    • 21. What Can I Expect What is Likely What is NOT Likely Public Relations
    • 22. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic
    • 23. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic
    • 24. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation
    • 25. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation
    • 26. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support
    • 27. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support
    • 28. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO
    • 29. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO
    • 30. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness
    • 31. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness
    • 32. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 33. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 34. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 35. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 36. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 37. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 38. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 39. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    • 40. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support To Be FREE Improve SEO Brand Awareness Increase Sales Revenue
    • 41. Twitter Customizing SocNet Tools
    • 42. Facebook Customizing SocNet Tools
    • 43. Platform Integration Customizing SocNet Tools
    • 44. Platform Integration Customizing SocNet Tools
    • 45. Twitter Terms Talk the Talk @Address @ThinkBigKC # HashTag RT ReTweet DM Direct Message
    • 46. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Holistic Approach
    • 47. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Holistic Approach
    • 48. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Holistic Approach
    • 49. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Holistic Approach
    • 50. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Holistic Approach
    • 51. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Holistic Approach
    • 52. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Holistic Approach
    • 53. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Holistic Approach
    • 54. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Holistic Approach
    • 55. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Holistic Approach
    • 56. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    • 57. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    • 58. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    • 59. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    • 60. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    • 61. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    • 62. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Use Available Tools Holistic Approach
    • 63. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Use Available Tools Holistic Approach
    • 64. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Integrated Services Use Available Tools Holistic Approach

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