The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more)

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The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more) - Speaker: Chad Herman

Think Big Kansas City 2010

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  • The Social Media Playbook - An In-Depth Guide To Launching A Successful Twitter Campaign (and more)

    1. 1. Social Media for Business
    2. 2. What is Social Media What About Traditional Media What Changed How Does This Help My Business!
    3. 3. What is Social Media Personal 1-to-1 communication Speaking directly with the consumer Trustworthy Assumed Credibility - it MUST be true Word-of-Mouth Recommendation - Validation Listening Research what is being said about your brand
    4. 4. What About Traditional Media Newspapers - print media Readership / Circulation down Email CAN-SPAM / Noise Display Advertising Invisible Search Advertising PPC/SEO - barrier to entry
    5. 5. What Changed Unique Shift in How We Get Our Information We ask for it Real-Time Delivery Near Instantaneous Access New Experts Subject matter experts Viral
    6. 6. Why Should I Care 25,000,000 Unique US Visitors Monthly 1,382% Growth in 12 Months Fastest Growing Age Demographic 35-49 at 41.7% 50M Tweets / Day Over 70% of B2B Companies on Twitter
    7. 7. Why Should I Care #1 Social Networking Site 400 Million Active Users Worldwide 77% of B2B Companies on Facebook Application Development Platform
    8. 8. Prove It To Me Real-Time Search Social Connector
    9. 9. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    10. 10. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    11. 11. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    12. 12. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    13. 13. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    14. 14. Prove It To Me Social Mediaʼs Impact on Purchasing Behavior 75% 70 68 50% 54 49 44 25% 0% Social Media Company Online News Review Wikis Websites Sites
    15. 15. Okay - Now What How Do I Get Started Find Your Voice Donʼt market - communicate Understand Your Audience Who will care about what you have to say Create a Personal Relationship Gain trust Be Prepared Are you ready to commit to social media
    16. 16. Create A Strategy Define Success What do you want to accomplish Determine Measurable Outcomes Analytics and Reporting Integration Tie all your platforms together Guidelines and Policies Employee Contribution
    17. 17. How Do I Make This Work Understand the Tools Available
    18. 18. What Can I Expect What is Likely What is NOT Likely
    19. 19. What Can I Expect What is Likely What is NOT Likely
    20. 20. What Can I Expect What is Likely What is NOT Likely Public Relations
    21. 21. What Can I Expect What is Likely What is NOT Likely Public Relations
    22. 22. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic
    23. 23. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic
    24. 24. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation
    25. 25. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation
    26. 26. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support
    27. 27. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support
    28. 28. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO
    29. 29. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO
    30. 30. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness
    31. 31. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness
    32. 32. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    33. 33. What Can I Expect What is Likely What is NOT Likely Public Relations Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    34. 34. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    35. 35. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    36. 36. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    37. 37. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    38. 38. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    39. 39. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support Improve SEO Brand Awareness Increase Sales Revenue
    40. 40. What Can I Expect What is Likely What is NOT Likely Public Relations Replace all marketing efforts Increase Web Traffic Work Without Commitment Lead Generation Give Immediate Results Increase Customer Support To Be FREE Improve SEO Brand Awareness Increase Sales Revenue
    41. 41. Twitter Customizing SocNet Tools
    42. 42. Facebook Customizing SocNet Tools
    43. 43. Platform Integration Customizing SocNet Tools
    44. 44. Platform Integration Customizing SocNet Tools
    45. 45. Twitter Terms Talk the Talk @Address @ThinkBigKC # HashTag RT ReTweet DM Direct Message
    46. 46. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Holistic Approach
    47. 47. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Holistic Approach
    48. 48. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Holistic Approach
    49. 49. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Holistic Approach
    50. 50. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Holistic Approach
    51. 51. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Holistic Approach
    52. 52. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Holistic Approach
    53. 53. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Holistic Approach
    54. 54. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Holistic Approach
    55. 55. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Holistic Approach
    56. 56. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    57. 57. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    58. 58. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    59. 59. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    60. 60. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    61. 61. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Make Yourself Seen Use Available Tools Holistic Approach
    62. 62. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Use Available Tools Holistic Approach
    63. 63. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Use Available Tools Holistic Approach
    64. 64. Recruit Followers Where is Everyone Organic Growth Accelerated Growth Research Relevant Topics Automated Systems Engage Established Accounts Paid Follow Campaigns Join the Conversation Sweepstakes Make Yourself Seen Integrated Services Use Available Tools Holistic Approach

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